Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign

The campaign revolves around the message ‘sharing the happiness of festivities during Diwali’

e4m by exchange4media Staff
Updated: Oct 17, 2017 3:16 PM

Rostaa, a flagship brand of Royal Dry Fruits, which is the country leader in the branded superfoods category selling wide range of assorted nuts, dried fruits berries, and much more, has launched new campaign #YehDiwaliRostaaWali. The campaign is led by digital and supported by print and outdoor medium. The campaign highlights how sharing is an integral part of Diwali, it doubles the happiness and brings everyone closer to each other. It encourages us to share our happiness with others. 

Speaking on the occasion, Soumalya Biswas, CMO, Rostaa said, #YehDiwaliRostaaWali is a special campaign for us. We are encouraging celebrations with the added goodness of Rostaa. We believe that every bite of Rostaa adds to your celebration and sharing the same doubles the joy across. Diwali is all about family and the joy of sharing grows the bonds between the loved ones. So share, responsibly.”

“We would also be engaging in a dialogue with our audience across digital platforms, where we open up discussions around their memories of sharing happiness and celebrating Diwali,” added Biswas. 

The campaign was launched in the first week of October and will run up to the 5 days of Diwali.

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