sports
JioStar recorded over 1.2 billion viewers during IPL 2026, with regional languages accounting for 90% of watch time, says its Sports CEO Ishan Chatterjee
e4m Staff Sep 29, 2026 4:52 PM
Prior to the move, Ghosh was National Head – Sports at Wavemaker India
The campaign celebrates the Indian football team’s landmark international matches against Panama, Brazil and Uruguay, beginning September 25, 2026
e4m Staff Sep 25, 2026 5:17 PM
Guest Column: Ganapathy Viswanathan writes how Nike was not simply the brand on Kylian Mbappé’s boots but a part of his journey from a young boy in Bondy to a global sporting icon
Ganapathy Viswanathan Sep 24, 2026 9:33 AM
He brings over 18 years of experience across investment, scale-up and transformation
e4m Staff Sep 23, 2026 8:55 AM
most recently served as Chief Commercial Officer at JSW Sports He most recently served as Chief Commercial Officer at JSW Sports
e4m Staff Sep 21, 2026 3:03 PM
Strong consumption, rising advertiser interest and the enduring pull of Tamil-language content are prompting both national and home-grown brands
Imran Fazal Sep 21, 2026 9:42 AM
Ganapathy Viswanathan asks will brands see the Asian Games simply as an advertising property, or will they become part of the conversation?
Ganapathy Viswanathan Sep 19, 2026 6:46 PM
As Varun Mathur, Co-founder of Connekkt Media, recently celebrated his birthday, we look back at his journey across sports, entertainment, film production and media entrepreneurship
e4m Staff Sep 18, 2026 10:24 AM
The proposed combination covers Rajasthan Royals in India, Paarl Royals in South Africa and Barbados Royals in Barbados
e4m Staff Sep 18, 2026 10:15 AM
The Federation also sought to restrain ESFI from allegedly advertising itself as the exclusive authority for Team India selection during the Asian Games 2026
Imran Fazal Sep 16, 2026 9:15 AM
The collaboration will bring together their respective strengths and networks to foster industry dialogue across media, sponsorship, technology, investment and the wider commercial cricket ecosystem
e4m Staff Sep 10, 2026 9:00 AM
Prior to joining GMR Sports, Baldi was with Chennai Super Kings Cricket Limited for six years
Prior to this elevation, Sabharwal was serving as Vice President – Corporate Communications at Dream Sports
Prior to this, Geetanjali Jain was with Procter & Gamble as Senior Brand Manager
Estimates put the next 5-yr rights cycle at ₹1,000-1,300 cr as audiences & ad volumes grow, but brands see limited pricing headroom and a concentrated broadcast market could constrain price discovery
Tasmayee Laha Roy and Aryendra Khan Sep 7, 2026 9:27 AM
Guest Column: Bhuvan Lall chronicles the extraordinary journey of the Amritraj brothers, from Chennai to the global stage, and the values of self-belief, family and perseverance
Bhuvan Lall Sep 7, 2026 8:19 AM
Wooster & Jeeves, an occasional companion to ‘Chronicles from Mehra World’ by Rajeev Beotra, offer a comic take on Federer, Djokovic, Agassi, Graf and the unlikely rise of pickleball
Rajeev Beotra Sep 2, 2026 8:37 AM
Mudaliar will work closely with founders Vinay Bharathwaj and Ganesh KV
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how Lionel Messi built a global brand through consistent performance, authenticity and years of trust
Ganapathy Viswanathan Sep 1, 2026 1:50 PM
The review comes as Haier scales its India marketing spend on the back of a 30% sales jump, and profit more than tripling in FY25
Parth has served on the Board of JSW MG Motor India since the formation of the joint venture
e4m Staff Aug 31, 2026 11:09 AM
Langer will support Devang Bhimjyani on strategy across the group’s sports businesses
e4m Staff Aug 28, 2026 2:44 PM
AI, internet advertising, OTT and gaming expected to drive growth as the sector shifts from audience scale to monetisation
e4m Staff Aug 27, 2026 4:28 PM
A single global destination for sports fans, offering sports content, live streaming, stats, community, experiences and social contests
e4m Staff Aug 27, 2026 1:51 PM
In the ‘Not a Gentleman’s Game’ campaign, the World Cup-winning captain brings the aggression, intensity and ambition of Team India to Sony Sports Network’s high-energy campaign
e4m Staff Aug 22, 2026 11:36 AM
Pandey joins Sony from JioStar where he was Associate Director- Sports (TV & Digital)
e4m Staff Aug 20, 2026 11:03 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how every major tyre brand has developed its own strategy and chosen its own route into cricket
Ganapathy Viswanathan Aug 20, 2026 7:35 AM
Prior to this, Chauhan served as sponsorship manager at DP World ILT20
e4m Staff Aug 19, 2026 5:56 PM
Guest Column: Calisthenics athlete Prableen Kaur Gill writes how mainstream sport has its own calling among Indian audiences, but people have started enjoying different niches now
Prableen Kaur Gill Aug 13, 2026 9:48 AM
As per reports, Iger is doing the deal along with venture capitalist Joshua Kushner
The IPL has trained marketers to think in terms of enormous reach, high-frequency exposure and entertainment-led engagement. Test cricket offers none of those guarantees
Prior to this, she was Senior Director - LCS Digital Sales with Jiostar
e4m Desk Aug 10, 2026 12:49 PM
According to a report by TAM Sports, the top five advertisers together accounted for 55% of total advertising volumes in 2026, compared with 48% in the previous tournament
The campaign covers broadcast of tournaments being held from August 15 to December 1
IBC is seeking to appoint a marketing and PR services provider to develop and execute marketing and communications programme aimed at building awareness, driving fan engagement
e4m Staff Aug 7, 2026 10:32 AM
Stauffer joined Nazara after Bluetile and Bestplay became part of the gaming group's portfolio
The company reported an EBITDA loss of Rs 11 crore during the quarter and said it expects this to improve to Rs 7.53 crore in the corresponding quarter next year
e4m Staff Aug 4, 2026 12:51 PM
While traditional television continued to command substantial advertiser interest, Connected TV emerged as the more diversified advertising platform during the tournament
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why every sport need not become another IPL and should instead focus on staying relevant to its own audience
Ganapathy Viswanathan Jul 31, 2026 2:34 PM
This is the second consecutive year of double-digit business value growth for the cricket league, says Houlihan Lokey’s 2026 IPL Brand Valuation Study
e4m Staff Jul 29, 2026 11:21 AM
Sidhu was known for his accurate, insightful and balanced reporting over the years
e4m Desk Jul 27, 2026 12:11 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on the BCCI raising the reserve price for title sponsorship rights and why brands keep investing hundreds of crores in cricket
Ganapathy Viswanathan Jul 24, 2026 8:13 AM