Unlike in India, these packages will be for combined TV and digital rights, with no standalone TV and digital packages being offered

exchange4media Staff 1 day ago

Pitch CMO?blur=25

At the e4m Pitch CMO Summit-South, panellists discussed the importance of sports marketing on TV

exchange4media Staff Sep 27, 2022 3:19 PM

World Cup?blur=25

The most awaited sporting event of the year brings festive cheer for brands shortly after the biggest ever Asia Cup on TV

exchange4media Staff Sep 27, 2022 10:03 AM


Yes, says Atit Mehta, Byju’s Marketing Head, who insists that all sports sponsorship deals will be honoured, and the call on their renewal will be taken when the time comes

Kanchan Srivastava Sep 23, 2022 8:10 AM

sony six?blur=25

The seven T20Is of England tour of Pakistan will be broadcast live on Sony Six and Sony Six HD at 8 PM IST from 20th September

exchange4media Staff Sep 19, 2022 3:43 PM


The cricketing action coinciding with the forthcoming festive season gives reach-hungry advertisers a treasure trove of content marketing opportunities to effectively communicate their brand story

exchange4media Staff Sep 15, 2022 12:21 PM


With Nupur, Scott is aiming to target consumers who are into fitness and switching to cycling to bring a change in their lifestyle

exchange4media Staff Sep 13, 2022 6:02 PM


An astounding 700 million viewers tune into television for consuming sports    

exchange4media Staff Sep 13, 2022 10:01 AM

sony ten?blur=25

The tournament will be broadcast on SONY TEN 2 channels and also be available to livestream on their OTT platform SonyLIV

exchange4media Staff Sep 12, 2022 4:44 PM

Legends League cricket?blur=25

All 16 matches to be aired live & exclusive on Star Sports Network and Disney+ Hotstar

exchange4media Staff Sep 12, 2022 1:09 PM

asia cup?blur=25

The high-octane blockbuster between India and Pakistan on August 28th, 2022, recorded a cumulative reach of 133 million and registered 13.6 billion minutes, shared Star Sports

exchange4media Staff Sep 8, 2022 5:43 PM


Viacom18 Sports’ free-to-air Hindi sports channel offers content around famous rivalries, revered heroes, sporting dynasties, and seminal moments

exchange4media Staff Sep 6, 2022 11:34 AM


The GMR Sports’ Yoddhas franchise includes two sports teams – UP Yoddhas and Telugu Yoddhas

exchange4media Staff Sep 5, 2022 12:20 PM

Premier League?blur=25

The network has registered a 95% increase with Manchester United’s opening fixture being the highest-rated game of the week

exchange4media Staff Sep 1, 2022 1:15 PM


With a power-packed cricket line-up on television coinciding with the festive season, TV advertisers have a great opportunity to dominate SOV in their categories during a time of accelerated buying

exchange4media Staff Aug 24, 2022 10:19 AM

anirudh kumar?blur=25

Prior to joining Sportskeeda, Kumar was Managing Partner at Rainforest Venture Network

exchange4media Staff Aug 23, 2022 5:43 PM


FairPlay Sports will handle Dube’s brand endorsements, commercial engagements, social and digital media and appearances

exchange4media Staff Aug 23, 2022 4:02 PM