Purple Sketch bags creative mandate for Commonwealth Cue Sports Championships

Purple Sketch, an integrated marketing agency, has been onboarded as the Creative Partner for the Commonwealth Cue Sports Championships 2026, marking the agency’s association with a major international cue sports event.

The championships, endorsed by Commonwealth Sport, are associated with Apex Sports, the Billiards and Snooker Federation of India (BSFI), and the World Confederation of Billiards Sports (WCBS). The event brings together the global cue sports ecosystem, with participation and support from prominent sporting organisations, governing bodies, and industry stakeholders.

As Creative Partner, Purple Sketch will contribute to the event’s creative communication and brand representation, helping shape its visual identity and audience-facing storytelling. The association reflects the agency’s focus on combining creative thinking with strategic communication to build engaging brand experiences across large-scale platforms.

The Commonwealth Cue Sports Championships 2026 feature prominent international cue sports brands and organisations, including Aramith, Xing Pai, Predator, and Rasson, alongside various sporting associations and institutions.

Speaking about the association, Punika Chaturvedi, CEO & Co-founder at Purple Sketch, said, “Being the creative partner for the Commonwealth Cue Sports Championships 2026 is an exciting opportunity for us. We look forward to capturing the energy and competitive spirit of cue sports through our creative communication while contributing to an international championship that brings together talent from across the Commonwealth.”

Commenting on the collaboration, Shivam Arora, Founder & CEO of Apex Sports Promotion, Exclusive Event Organiser & Rights Holder for the championships, said, “Having Purple Sketch as our creative partner for the Commonwealth Cue Sports Championships 2026 adds a valuable creative perspective to the event. We believe effective communication plays an important role in connecting audiences with sporting events. Their involvement adds a creative dimension to the championship, bringing its spirit closer to fans worldwide.”