Zingbus appoints Team Pumpkin as the Communications Partner

Intercity mobility platform zingbus has appointed Team Pumpkin, an integrated marketing and communications agency, as its PR partner to expand media visibility and build thought leadership as the company enters its next growth phase.

The mandate will focus on strategic media relations, business storytelling, executive profiling and thought leadership, with the aim of positioning zingbus as a credible voice in conversations around intercity mobility, technology, electric mobility and evolving consumer travel preferences.

The partnership comes as zingbus continues to expand its presence across key intercity routes and strengthen its premium mobility offering, while exploring new opportunities in India's rapidly evolving transportation ecosystem.

Prashant Kumar, Co-founder & CEO, zingbus, said, “As the intercity mobility landscape evolves, we want zingbus to be part of the larger conversations shaping the future of travel in India. Our partnership with Team Pumpkin will help us communicate our journey and perspectives more effectively, while building a stronger and more credible voice across industry and media stakeholders.”

Swati Nathani, Co-founder & CEO, Team Pumpkin, said, “Zingbus sits at an interesting intersection of mobility, technology and changing consumer behaviour. Our focus will be to take the larger stories emerging from this space to drive right media conversations, while building a consistent and credible voice for the brand and its leadership.”

Through the partnership, Team Pumpkin will work towards strengthening zingbus’ presence and communications across the media, and engage in various industry discussions & networking events allowing opportunities to cross collaborate with other brands and leaders. The mandate reinforces Team Pumpkin’s focus on building communication programmes that connect brand visibility with larger business objectives and category conversations.