EssenceMediacom retains Uber APAC media account

The account will continue to be led out of Australia, with Maddison Keogh, Client Managing Partner, leading teams across the seven markets

by e4m Staff
Published: Jul 21, 2026 10:48 AM | 2 min read

EssenceMediacom has successfully retained Uber's account across the Asia-Pacific region after a competitive pitch, continuing a partnership that began in 2017.
The agency's strategic expertise and the capabilities of WPP Open will be leveraged to enhance growth and deliver adaptive media strategies.
The account will be managed from Australia, led by Maddison Keogh, and will cover seven markets including Australia, New Zealand, Hong Kong, India, Japan, South Korea, and Taiwan.
Both EssenceMediacom and Uber expressed satisfaction with the partnership, highlighting the importance of local market expertise and the integration of data and technology in driving future growth.

EssenceMediacom has retained Uber across Asia-Pacific, following a competitive regional pitch. This win showcases the strength of the agency’s strategic expertise and the power of WPP Open to bring together the best talent and capabilities from across the network to drive growth at scale.

The continued partnership builds on a relationship that began in 2017, with EssenceMediacom playing a key role in launching and scaling Uber across APAC over the past decade. Together, the teams have developed a strong growth engine, combining operational excellence, advanced technology, and a planning approach grounded in marketing science.

Combining strategic thinking with WPP Open’s AI and data capabilities, the team will continue to deliver more connected, adaptive media strategies in an increasingly complex landscape. At the heart of the partnership is a connected regional model spanning Australia and New Zealand, Hong Kong, India, Japan, South Korea and Taiwan. The account will continue to be led out of Australia, with Maddison Keogh, Client Managing Partner, leading teams across the seven markets. This approach blends deep local expertise with a unified APAC strategy - ensuring work is culturally relevant in-market, while delivering consistency, governance and scale through an integrated regional hub.

“We’re incredibly proud to continue our partnership with Uber across APAC,” said, EssenceMediacom’s Pippa Berlocher. “Working together across such diverse and fast-moving markets has shaped a strong, trusted partnership. By bringing together data, technology, creativity and human ingenuity, and by consistently showing up for each other as a connected team, we’re unlocking new opportunities to ignite what’s next for Uber.”

Lee Walsh, Global Head of Media at Uber said, “Following a thorough RFP process, we're delighted to continue our partnership with EssenceMediacom. Their team demonstrated they are the best fit to support our ambitions across APAC. Their deep local market expertise, strong strategic thinking, and clear understanding of our business stood out throughout the process. We were particularly impressed by their vision for how data, technology and AI can help accelerate our next phase of growth.”