WPP Media wins JLR’s global integrated media mandate

Incumbent agency of the British carmaker is US-based Omnicom. In India, the account is estimated to be Rs 400 Cr

by e4m Staff
Published: May 8, 2026 4:32 PM | 2 min read

Jaguar Land Rover India has appointed WPP as its integrated media agency partner after a nine-month pitch process, with an estimated account value of ₹400 crore.
The British carmaker, which spent approximately $475 million on measured media in 2025, previously worked with Accenture Song (creative) and Omnicom (media).
The review process focused on integrated planning, luxury positioning, data-driven audience targeting, and cross-platform media orchestration.
JLR expressed gratitude to its former agency partners for their service during the transition and confirmed that WPP is now its preferred agency for creative advertising and media services, pending contractual completion.

In one of the advertising industry’s most closely watched account reviews, Jaguar Land Rover India has moved to appoint WPP as its integrated media agency partner, following a nearly nine-month-long pitch process, industry executives familiar with the matter told exchange4media.

The British carmaker spent an estimated $475 million on measured media in 2025. Incumbents on the account include Accenture Song (creative) and Omnicom (media).

JLR’s review process involved multiple rounds focused on integrated planning capabilities, luxury positioning, data-led audience targeting and cross-platform media orchestration as the automobile major sharpens its premium play in India, executives tracking the pitch said.

The India account of JLR is estimated to be worth ₹400 crore. “It was previously handled by Hearts & Science, part of the US-based Omnicom Group network,” sources claimed. Omnicom India did not respond to requests for a comment.

When reached out for comments, a JLR spokesperson said, “JLR is pleased to confirm that it has now successfully completed its period of exclusivity with WPP. As such, WPP is now JLR's preferred agency for the delivery of JLR's creative advertising and media services subject to the successful completion of all contractual requirements.

“JLR would like to place on record its thanks to both Omnicom and Accenture Song for their years of service and for their professionalism and collaboration during the tender and exclusivity period,” the spokesperson added.

e4m reported earlier that WPP won the global creative mandate for JLR.

Read: Jaguar Land Rover picks WPP as global creative partner

Jaguar Land Rover is among the UK’s largest automotive businesses and a major luxury vehicle manufacturer. The company, which houses the Jaguar and Land Rover brands, became a wholly owned subsidiary of Tata Motors in 2008. The company entered India in 2009, and over the years India has emerged as an increasingly strategic growth market for JLR as luxury automobile demand expands steadily across metros and emerging affluent centres.

Read: Netflix awards Rs 300 crore India media mandate to Omnicom after multi agency pitch

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