Jaguar Land Rover picks WPP as global creative partner
As per reports, WPP will be covering marketing work for its four core brands: Defender, Discovery, Jaguar and Range Rover
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Published: Dec 23, 2025 1:01 PM | 1 min read
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Jaguar Land Rover has appointed WPP as its global creative partner, edging out incumbent Accenture Song and Omnicom, media networks have reported.
Following a nine-month pitch process, reports stated that the automaker has entered a “period of exclusivity” with WPP covering marketing work for its four core brands: Defender, Discovery, Jaguar and Range Rover.
Accenture Song, which currently holds the account, will remain under contract until mid-2026, giving both sides time to negotiate terms ahead of a self-imposed deadline at the end of the first quarter, Campaign UK reported.
Several WPP officials took to social media to share the development.
Will Fernandez, Global Client Lead & EVP, WPP wrote: “No better way to end the year than announcing a bold new partnership! WPP and JLR are coming together to redefine the agency-client model, building an outcome-based, agent-empowered, and creative-first end-to-end operating model for some of the world’s most desirable brands. What’s not to love - massive congrats to all the incredible teams involved!”
Rob Reilly, Global Chief Creative Officer, WPP posted: "Fantastic WPP news to end the year! Congrats to all of our people around the world and thank you to JLR for the trust!".
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