INNOCEAN India appoints Ruchi Mishra as Vice President to drive South India growth

INNOCEAN India, the global marketing and communications network backed by Hyundai Motor Group, has appointed Ruchi Mishra as Vice President to lead its Bengaluru office and drive the agency's South India business.

Based in Bengaluru, Ruchi will work closely with clients and teams to deliver end-to-end solutions spanning strategy, creative, media, content, digital, data and AI-led marketing.

Ruchi brings two decades of industry experience spanning agencies such as Mullen Lowe and JWT/VML, Dubai-based research firm 4Sight, and independent consulting work across EdTech, health tech and consumer sectors. Her past mandates include work for Idea Cellular, Lifebuoy, Fair & Lovely, Cholayil, Openhouse and Upfield's Blue Band Margarine.

At INNOCEAN, Ruchi will be responsible for developing the South India new-business pipeline, supporting the agency's regional work for Hyundai and Kia, and positioning Bengaluru as a full-fledged strategic hub rather than a satellite office. She will also help shape the network's broader South India growth strategy, operating across strategy, content, media and AI-led solutions.

She will be based in Bengaluru and report to Amitabh Sreedharan, EVP – Growth, and Santosh Kumar, COO, INNOCEAN Worldwide India.

“India is one of the most important growth markets within the INNOCEAN global network, and we continue to invest in the talent and capabilities needed to support our long-term ambitions here. Ruchi's appointment is an important addition to our leadership team as we strengthen our presence in South India. She brings deep market understanding, strong client leadership and an entrepreneurial mindset that aligns with the direction we are building towards. I am confident she will play a key role in helping us deepen client partnerships, expand our integrated offerings and accelerate the next phase of INNOCEAN India's growth,” said Jaeho Yoo (Jaden), Chief Executive Officer & Managing Director, INNOCEAN India.

Ruchi Mishra added, "South India isn't a market waiting to be discovered, it's already moving, often faster than the communications industry serving it. I'm excited to build a genuine hub here for INNOCEAN, one that starts with a business's real problem and brings together whatever combination of strategy, content, media, and AI-led capability actually solves it."

"South India is a strategic growth market for INNOCEAN India, and Bengaluru is central to that vision. Ruchi's experience in building businesses, leading high-performing teams and delivering integrated solutions makes her the right leader for this role. Her appointment reflects our continued focus on strengthening our regional presence, building long-term client partnerships and delivering marketing solutions that bring together creativity, media, technology and data," said Santosh Kumar, Chief Operating Officer, INNOCEAN India.