bengaluru
Prior to joining Ralph Lauren, Varma served as global tech ops leader at Walmart Global Tech
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Shalinee Mishra Jun 1, 2026 8:14 AM
Arun Samuel, Chairman and Managing Director of the Wings Group of Companies, leads a diversified business conglomerate with a presence across multiple sectors and international markets
e4m Staff May 30, 2026 3:56 PM
The enforcement agency further alleged that a substantial number of users originated from states where online real-money gaming has been restricted or banned, including Telangana, Andhra Pradesh, TN
e4m Staff May 14, 2026 6:52 PM
Bengaluru office to evolve into a data, AI, and content-driven business solutions hub
e4m Staff May 11, 2026 12:28 PM
On May 15 in Bengaluru, top hospital chiefs, health-tech pioneers and investors will come together to decode scaling, trust and innovation in healthcare
e4m Staff May 11, 2026 10:11 AM
Mullen Lintas had appointed Ram Jayaraman as its Chief Creative Officer in 2023
Imran Fazal Apr 30, 2026 8:13 PM
Social media data shows a sharp spike in Ananya Birla’s following, which reportedly jumped from 485K to nearly 1.5 million after the RCB deal
Shalinee Mishra Mar 30, 2026 10:54 AM
The sale of Rajasthan Royals and Royal Challengers Bengaluru for a combined ₹31,500 crore-plus will see the cricket body earn 5% from the transactions, sources say
Kanchan Srivastava Mar 26, 2026 9:36 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, highlights how cricket extends beyond the field into boardroom negotiations
Ganapathy Viswanathan Mar 26, 2026 8:11 AM
Upon completion of this transaction, the consortium will, through its ownership of RCSPL, acquire the rights to own and operate the IPL and WPL franchise
e4m Staff Mar 25, 2026 8:16 AM
From MI’s two-day festival The MIX to CSK’s AR Rahman concert and RCB’s Unbox, teams are expanding pre-season activations into large-scale entertainment formats
Kanchan Srivastava Mar 19, 2026 9:05 AM
The refreshed identity strengthens Mana Projects’ commitment to creating homes that inspire modern living while respecting ecological balance
e4m Staff Mar 15, 2026 5:00 PM
The company has announced partnerships across enterprise, education, and agriculture
e4m Staff Feb 16, 2026 3:10 PM
The partnership will extend across stadium branding, fan engagement zones, and integrated digital campaigns throughout the season
e4m Staff Feb 13, 2026 3:49 PM
The advertiser mix moved beyond FMCG to fintech, automotive, AI-led startups, jewellery and consumer tech, as the WPL shifted from a marketing experiment to a mainstream sports investment
Shalinee Mishra Feb 6, 2026 8:35 AM
As Title Sponsor, Nothing Smartphones will feature as the primary brand across RCB’s match jerseys, digital platforms, stadium presence, and fan experiences throughout the season
GREW Solar’s partnership with the RCB Women’s team will feature the company’s branding on RCB players’ jersey and across broadcast, digital, and on-ground platforms throughout the tournament
e4m Staff Jan 12, 2026 12:29 PM
The Avatar: Fire and Ash visuals were displayed through static placements, including exterior train wraps and station-level panels
Vaishnavi Deshpande Dec 19, 2025 6:02 PM
SNITCH Founder Siddharth Dungarwal has confirmed that the landmark will now be renamed after the brand, with a flagship store at the same junction
Pooja Yadav Dec 12, 2025 8:01 AM
The event honoured the brands and agencies pushing the boundaries of digital storytelling and performance on the platform
e4m Staff Dec 11, 2025 5:12 PM
The Bengaluru edition featured groundbreaking perspectives and actionable frameworks from five distinguished speakers
e4m Staff Dec 11, 2025 4:47 PM
The Bengaluru-based production house is reportedly in advanced discussions to acquire a part-ownership stake in the IPL franchise
e4m Staff Nov 19, 2025 2:07 PM
The draft puts forward a far tougher enforcement framework to curb Bengaluru’s long-standing problem of unauthorised hoardings
Pooja Yadav Nov 19, 2025 8:45 AM
Netizens across social platforms have been flooding timelines with nostalgia, jokes, and stories of how deeply the KFC Signal was woven into their daily lives
Pooja Yadav Nov 18, 2025 9:41 AM
The likely triggers, experts say are RCB being at its strongest-ever commercial peak, the fact that IPL teams rarely come up for sale and Virat Kohli's 17-year association with the team
Pooja Yadav Nov 7, 2025 9:32 AM
As per media reports, billionaire Adar Poonawalla has emerged as the frontrunner to acquire USL’s entire stake in the franchise
Launched with the promise of providing brands access to high-value business travellers, Bengaluru airport’s programmatic DOOH has now shifted the conversation from availability to impact
Pooja Yadav Oct 1, 2025 9:13 AM
Beginning September 22, buyers in Bengaluru, Gurugram, Kolkata, Lucknow and Mumbai will be able to order select models directly on Flipkart
e4m Staff Sep 19, 2025 3:16 PM
While BBMP’s revenue target of Rs 500–800 crore annually grabbed headlines, many stakeholders e4m spoke to have expressed concerns about its feasibility
Pooja Yadav Sep 17, 2025 8:33 AM
Brands are moving beyond large media agencies, turning instead to Bengaluru’s tech-driven platforms that offer data-backed results, automation, and scalable performance
Pooja Yadav Sep 12, 2025 8:34 AM
At the e4m Pitch CMO Summit Bengaluru 2025, marketers and creators decoded how cultural nuance, and personal storytelling are reshaping the brand playbook in India’s fast-evolving culture economy
e4m Pitch CMO Summit Bengaluru 2025 saw marketers explore how legacy and digital-first brands are preparing to tap into India’s next billion consumers
In a world of fragmented attention and non-linear journeys, marketers at the e4m Pitch CMO Summit Bengaluru 2025 stressed that organic demand wins over discounts
The conference will be followed by the award felicitation ceremony of the IMA South 2025 Awards
e4m Staff Jul 24, 2025 9:26 AM
At the Bengaluru Konnect roundtable hosted by Hybrid in partnership with e4m, industry leaders offered a deep dive into how Hybrid’s AI-led solutions are helping brands cut through the noise
According to media buyers and experts, TV ad rates are currently pegged at around Rs 15 lakh for a 10-second slot, while digital (OTT) advertising stands at approx Rs 250 CPM for open targeting
Aditi Gupta May 30, 2025 8:24 AM
The exclusive roundtable will be held on May 28 in Bengaluru in the presence of Hybrid’s leadership team, industry experts along with brand leaders
e4m Desk May 27, 2025 12:50 PM
Furlenco will be Royal Challengers Bengaluru’s Official Furniture Partner
e4m Staff Mar 20, 2025 4:28 PM
The flagship annual summit saw day-long discussions that outlined interventions to help Bengaluru shift to mission mode
e4m Staff Feb 26, 2025 8:56 AM
The film features Dino Morea, Ashish Vidhyarthi, Niharika NM and Jordindian
e4m Staff Feb 11, 2025 2:00 PM
Each bus shelter is equipped with L-shaped digital screens featuring a 125 sq. ft. display area
e4m Staff Jan 27, 2025 6:07 PM
From Flipkart Minutes, Myntra's M-Now & Amazon Tez, the city’s large base of consumers who love convenience allows it to be the testing ground of quick commerce innovations, say industry watchers
Jagruti Verma Dec 17, 2024 9:29 AM