#e4mExclusive:  Ram Jayaraman (Ram Cobain) exits Mullen Lintas, joins Target in Creative Tech role

Mullen Lintas had appointed Ram Jayaraman as its Chief Creative Officer in 2023

e4m by Imran Fazal
Published: Apr 30, 2026 8:13 PM  | 1 min read
Ram Jayaraman exits Mullen Lintas joins Target Creative Tech
  • e4m Twitter
  • Ram Jayaraman, known as Ram Cobain, has left his position as Chief Creative Officer at Mullen Lintas to join Target as Senior Director of Creative Tech, based in Bengaluru.
  • Cobain was appointed Chief Creative Officer at Mullen Lintas in 2023 and has over 25 years of experience in the advertising industry.
  • His previous roles include over 6.5 years at Meta and more than 15 years at agencies like Wunderman Thompson and Grey Worldwide, where he worked with major brands such as Pepsi, Dell, and Unilever.
  • The leadership change was confirmed by Jayaraman to the publication e4m.

In a significant leadership reshuffle in India's advertising and creative technology landscape, Ram Jayaraman better known as Ram Cobain has exited his role as Chief Creative Officer at Mullen Lintas and is set to join Target as Senior Director, Creative Tech. Cobain will be based out of Bengaluru in his new role.

Mullen Lintas had appointed Ram Jayaraman as its Chief Creative Officer in 2023. With over 25 years of experience in the industry, Jayaraman is a renowned and celebrated creative leader who has worked with some of the world's leading brands.

Before joining MullenLowe Lintas, he spent over 6.5 years at Meta. Prior to that, Ram spent over 15 years at leading agencies such as Wunderman Thompson and Grey Worldwide, playing leadership roles in Creative and working on a diverse set of brands like Pepsi, Dell, Unilever, Nestle, GSK, ESPN Star Sports, 3M, Sony, Hero, ITC, Britannia, Fortis, and Set MAX, amongst others.

Jayaraman confirmed the development to e4m.

Published On: Apr 30, 2026 8:13 PM