target
Prior to her elevation, Archana Balaji held the role of Director - Marketplace Operations
Growing market share and finding net new customers shouldn't stop at interest segments. Ajio went beyond platform assumptions to deterministic buyer signals from AudiencePro
NATIVE CONTENT Jun 5, 2026 9:13 AM
Global enterprises are transforming India GCCs into AI, analytics and customer intelligence hubs, driving digital innovation and enterprise decision-making.
Brij Pahwa Jun 1, 2026 12:02 PM
Global enterprises are transforming India GCCs into AI, analytics and customer intelligence hubs, driving digital innovation and enterprise decision-making.
Brij Pahwa Jun 1, 2026 11:43 AM
A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle
Anuja Jain May 29, 2026 8:02 AM
New research suggests that the content environment in which a digital ad appears is not a secondary factor, but a key driver of campaign performance across categories
Anuja Jain May 7, 2026 9:18 AM
Mullen Lintas had appointed Ram Jayaraman as its Chief Creative Officer in 2023
Imran Fazal Apr 30, 2026 8:13 PM
The new brand identity is designed to create a more unified and future-facing corporate brand system
e4m Staff Apr 22, 2026 6:44 PM
AI tools help in evaluating context, location-based targeting and the confidence to experiment with creativity, say industry heads
Chehneet Kaur Oct 3, 2025 8:50 AM
Aroscop’s Hyperlocal Targeting Solution is built from the ground up to address the specific challenges of rural India
NATIVE CONTENT Sep 10, 2025 1:11 PM
Retargeting is a valuable tool, but not a silver bullet. Used in isolation, it risks distorting attribution, exhausting audiences, and narrowing a brand’s growth pipeline, say experts
Shantanu David May 21, 2025 8:57 AM
Studies show that consumers are 48% more likely to engage with a mobile ad after seeing the same campaign in the real world
Chehneet Kaur Apr 21, 2025 9:11 AM
Guest Column: Bhavesh Talreja, Founder and CEO, Globale Media, writes on CTV’s exciting opportunities for advertisers and reshaping the ad tech industry
Bhavesh Talreja Nov 26, 2024 3:50 PM
By removing certain ad targeting options, Meta is only decluttering its toolbox, say experts who are certain that the impact, if any, would be marginal on advertisers
Sohini Ganguly Feb 5, 2024 8:34 AM
Today’s edition of e4m TechTalk has Nitin Gupta, Founder and CEO, Xapads Media, writing on the importance of utilising keyword context
Nitin Gupta Feb 20, 2023 8:50 AM
With this campaign, the brand reached out to precise audiences through a combination of different targeting techniques
exchange4media Staff Nov 28, 2022 1:49 PM
Prior to this, she was associated with IQVIA India as head – corporate communications
exchange4media Staff Oct 27, 2022 1:47 PM
Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m analyses
Kanchan Srivastava Oct 20, 2022 8:37 AM
Guest Column: Geo-targeting has proven to be a sustainable marketing practice to drive more engagement, writes Amrinder Singh, Director, Bonn Group of Industries
Amrinder Singh Feb 18, 2022 8:45 AM
Guest Column: Rishi Kajaria, MD, Kajaria Bathware, and JMD, Kajaria Ceramics, shares ideas to bolster a marketing plan for leaving a lasting impression on the target audience
Rishi Kajaria Feb 4, 2022 8:29 AM
Guest Column: Dr. Sandeep Goyal, MD Rediffusion, writes on how accurate consumer targeting will be the No. 1 requirement for brands & the other trends in advertising that will define the years ahead
Sandeep Goyal Jan 11, 2022 9:12 AM
The study revealed that FB continues to do so with the only difference being the targeting ‘optimised by a highly-trained AI Delivery System’ instead of ‘targeting selected by advertisers’
Kanchan Srivastava Nov 23, 2021 6:29 PM
The move comes at a critical time in India when its most populous and politically significant state Uttar Pradesh goes the polls in the next few months
exchange4media Staff Nov 10, 2021 1:31 PM
Keeping privacy in mind, Google will allow users to turn the controls off as soon as they upgrade to the next version of the app
exchange4media Staff Mar 13, 2021 7:52 AM
Guest Column: Kanika Mittal, Business Head, Twitter India, shared that brands today want to be disruptive and break through the clutter in order to attract their target audiences quickly & effectively
Kanika Mittal Mar 4, 2021 8:04 AM
The campaign is a 360-degree programme led by a film and supported by TV, Print, Digital and PR
exchange4media Staff Dec 5, 2020 8:36 AM
The virtual session shared insights from several studies done by Quora on driving performance by targeting large, high-intent audiences
exchange4media Staff Sep 21, 2020 9:26 AM
Vishal Jacob, Chief Digital Officer, Wavemaker, will join Gurmit Singh, General Manager, APAC, Quora, in a one on one discussion on Target Marketing at e4m-Quora webinar tomorrow
exchange4media Staff Sep 17, 2020 4:19 PM
The campaigns #AbDigitalKaPowerTVPe and #MakeAnAdForEveryIndia have been designed to reach media planners and marketers who aim to connect with consumers across India
exchange4media Staff Mar 13, 2020 11:48 AM
Pitchfork Partners will spearhead visibility and awareness for Update Geotarget
exchange4media Staff Mar 2, 2020 1:11 PM
Mirum India will support Update Geotarget with a bouquet of digital services across Brand Planning, Media Planning and Social Media Management
exchange4media Staff Feb 24, 2020 3:01 PM