Conceptualised by Mullen Lintas, the campaign aims to educate people about lifestyle habits which may have a significant impact on heart health

exchange4media Staff Sep 28, 2019 8:49 AM

As the Rowdy Rathore star turns 52 today, industry experts decode why Kumar is one of the most sought-after faces for brands among his contemporaries

Shreshtha Verma Sep 9, 2019 8:17 AM

The account will be handled out of the Bangalore office of Mullen Lintas

exchange4media Staff Aug 30, 2019 12:26 PM

The mandate was awarded after a multi-agency pitch

exchange4media Staff Aug 21, 2019 7:24 PM

Garima Khandelwal of Mullen Lintas and Pallavi Chakravarti of Taproot Dentsu, both jurors this year, share their views on the gender balance in the jury panel

Noel Dsouza May 30, 2019 8:47 AM

Mullen Lintas will be in charge of creative responsibilities & managing campaign deployment

exchange4media Staff Apr 30, 2019 2:33 PM

The agency will handle the brand strategy and creative consultancy services to strengthen its footing in the Indian market

exchange4media Staff Apr 22, 2019 4:15 PM

The campaign is being handled by the Delhi (NCR) Offices of Mullen Lintas, under the leadership of its President, Syed Amjad Ali

exchange4media Staff Mar 28, 2019 3:32 PM

The agency’s mandate is for Zee News along with other channels including ZEE Business, ZEE Hindustan, ZEE 24 Ghanta, ZEE 24 Taas, ZEE 24 Kalak and Zee Digital

exchange4media Staff Mar 12, 2019 11:52 AM

Brand Nike is leveraging a powerful social message as its marketing strategy through Serena Williams in its latest ad film released at the 2019 Oscars

Noel Dsouza Feb 28, 2019 9:24 AM

The announcement closely follows Vikas Mehta's appointment as the agency's Chief Executive Officer - hinting fundamental changes at the leadership level

exchange4media Staff Jan 24, 2019 7:21 PM

The new CEO of Mullen Lintas chats exclusively with exchange4media on taking on the role, his vision for the agency and more

Misbaah Mansuri Jan 23, 2019 8:58 AM

A round-up of all big stories that made headlines this week

exchange4media Staff Jan 19, 2019 8:47 AM

He takes on this role from Virat Tandon, who was recently elevated to the position of Group CEO, MullenLowe Lintas Group

exchange4media Staff Jan 14, 2019 10:36 AM

Anupam Bokey, VP Marketing (CMO) RP Sanjeev Goenka FMCG revealed how the brand aims to fetch the canvas of visibility for its newest offering Karare

Misbaah Mansuri Dec 13, 2018 9:12 AM

Conceptualized by Mullen Lintas, the 30-second ad film features ace Indian cricket captain, youth icon and fitness enthusiast Virat Kohli

exchange4media Staff Dec 10, 2018 4:24 PM

The campaign idea reflects the changing times where the responsibility of household chores is happily shared between the couple

exchange4media Staff Oct 29, 2018 3:19 PM

SBI Life Insurance's ‘Main se Hum’ campaign establishes a sharp focus on the company’s portfolio of protection products

exchange4media Staff Sep 22, 2018 4:02 PM

The Mumbai office of Mullen Lintas will handle the business.

exchange4media Staff Sep 6, 2018 2:28 PM

Advertising maestros tell us about one teacher or mentor who has played an integral role in their advertising journey

Misbaah Mansuri Sep 5, 2018 8:59 AM