Dentsu Creative Webchutney bags strategy, creative mandate for RAK Ceramics & KLUDI India
The account will be serviced from the agency’s Bengaluru office
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Published: Sep 25, 2025 1:07 PM | 2 min read
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- Dentsu Creative Webchutney has secured the strategy and creative mandate for RAK Ceramics India and KLUDI India after a multi-agency pitch.
- The agency will operate from its Bengaluru office and is tasked with developing strategic and creative identities for both brands aimed at modern Indian consumers.
- Anisha Agarwal from RAK Ceramics and KLUDI emphasized the partnership's role in enhancing brand positioning and consumer connections through integrated creative campaigns.
- CEO Indrajeet Mookherjee highlighted the goal of delivering meaningful, digital-first experiences that reflect India's ambition and progress in home design.
Dentsu Creative Webchutney has won the strategy and creative mandate for RAK Ceramics India and KLUDI India.
The account was following a multi-agency pitch and will be serviced from the agency’s Bengaluru office.
As per the mandate, Dentsu Creative Webchutney will work on the strategic and creative blueprint for both brands, building distinctive, design-led identities that resonate with India’s modern consumers.
Commenting on the partnership, Anisha Agarwal, Head Marketing, RAK Ceramics India Pvt. Ltd. & KLUDI India Pvt. Ltd. said, “This partnership with Dentsu Creative Webchutney is a pivotal step in elevating our brand’s positioning and building deeper connections with consumers. Under this mandate, dentsu will lead integrated creative campaigns across brand strategy, digital storytelling and experiential platforms, bringing to life our vision to redefine design and innovation in lifestyle spaces. We are excited about the journey ahead.”
Indrajeet Mookherjee, CEO, Dentsu Creative Webchutney added, “RAK and KLUDI are global leaders, and we are thrilled to shape the future of homes across India with them. From creating living rooms that balance comfort and flexibility, to transforming bathrooms into personal wellness havens, our focus is on delivering digital-first, meaningful experiences. Guided by dentsu’s Bharat vision, our storytelling will reach every corner of the country, connecting deeply with people and making every home a symbol of India’s ambition, spirit, and progress.”
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