KFC unveils massive field branding installation on approach to Bengaluru airport

When it comes to grabbing attention, few do it quite like KFC — and this time, with ‘Walk The Talk’ at the helm, the brand quite literally took it to new heights. In a category-first move conceptualised and executed by ‘Walk The Talk’, KFC unveiled a massive field branding installation on the approach to Bengaluru Airport, strategically designed to be visible from the skies. As planes descended, travellers were greeted by a bold red spectacle, loud and clear in its message — announcing the ‘Great KFC Feastival’ with all meals at Rs. 299 each!

As the festive season set in across India, KFC joined the celebrations with an all-new campaign crafted by ‘Walk The Talk’ — the ‘KFC Feastival’ — A tribute to all things chicken, it invited fans to celebrate variety and flavour in true KFC style. The Feastival menu brought together four fan-favourite meals — from limited-edition showstoppers like the crunchy, cheesy Chizza and the all-chicken, no-bun Double Down Burger, to timeless delights like the Gold Zinger and 9 pieces Chicken Box — all bundled at an irresistible price point.

And just like its bold menu, the campaign’s outreach had to be equally spectacular. Steering clear of the ordinary, ‘Walk The Talk’ took the celebration beyond stores and screens — elevating it into the skies and onto the streets of Bengaluru in a truly unforgettable style.

Complementing the striking aerial branding, ‘Walk The Talk’ rolled out an extensive Out-of-Home (OOH) campaign that transformed the city into a visual feast. Larger-than-life creatives, vibrant red displays, and unmissable visuals took over the skyline, bringing the Full on Chicken, Full on Variety energy alive. From arterial roads to high-traffic junctions, Bengaluru came alive in the vibrant hues of the Feastival spirit.

Whether you were flying into the city or simply driving through it, there was no missing the buzz. Because this wasn’t just a campaign — it was a celebration. A full-on chicken festival that transformed the season into a time of indulgence, fun, and flavour.

And Bengaluru was just the beginning. Riding on the campaign’s success, ‘Walk The Talk’ extended the ‘Feastival’ spirit across 12 cities, including Delhi NCR, lighting up urban spaces with bold OOH innovations and an infectious festive vibe.

With this campaign, ‘Walk The Talk’ helped KFC make a flavourful statement — that there’s a delicious meal for every mood, every moment, and every kind of chicken lover. The ‘KFC Feastival’ became more than a menu; it became a celebration — one that invited everyone to savour life, laughter, and flavour, the KFC way.

Sharing his experience on the campaign, Sanchit Arora, Business Director at Walk The Talk mentions, “Partnering with KFC on the Feastival campaign was more than a project — it was a creative playground! From the spectacular field branding that greeted flyers over Bengaluru to a mix of marquee OOH innovations, every touchpoint was designed to make the brand unmissable. In doing so, the campaign didn’t just capture attention — it enabled KFC to own the festive conversation as a bold and innovative category leader.”