Royal Enfield rides into e-commerce, partners with Flipkart for 350cc range
Beginning September 22, buyers in Bengaluru, Gurugram, Kolkata, Lucknow and Mumbai will be able to order select models directly on Flipkart
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Published: Sep 19, 2025 3:16 PM | 1 min read
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Royal Enfield is taking a digital leap with its first-ever online retail push. The iconic motorcycle maker has partnered with Flipkart to sell its entire 350cc portfolio, according to media reports.
Beginning September 22, buyers in Bengaluru, Gurugram, Kolkata, Lucknow and Mumbai will be able to order models such as the Bullet 350, Classic 350, Hunter 350, Goan Classic 350 and Meteor 350 directly on Flipkart. Deliveries and after-sales support will continue to be managed by Royal Enfield’s authorised dealers in these cities.
The tie-up coincides with GST-related price cuts, with the company announcing reductions of up to ₹22,000 across the 350cc range. According to media reports, customers purchasing through Flipkart will also be eligible for full GST benefits.
The move marks a first for India’s mid-size motorcycle segment, with Royal Enfield becoming the only brand to make its entire 350cc lineup available on an e-commerce platform.
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