CSI Mumbai Airport houses the digital out-of-home campaign using programmatic outdoor platform Lemma to support Grofers’ Grand Orange Bag Day

exchange4media Staff Mar 24, 2020 1:51 PM

The fan banter around Season 13 of the VIVO IPL has inspired #KhelBolega campaign, launched by Star Sports along with BCCI

exchange4media Staff Mar 11, 2020 6:42 PM

The TVC builds on one of the key conversation points amongst fans who argued that Rohit Sharma-led Mumbai Indians only won VIVO IPL in even-numbered years

exchange4media Staff Mar 9, 2020 3:05 PM

Guest Column: Ashish Bhasin, CEO, APAC and Chairman, India - Dentsu Aegis Network, says the IPL has almost become a part of our culture and it’s not just about television viewership anymore

Ashish Bhasin Mar 6, 2020 3:34 PM

At the Pitch CMO Summit in Mumbai, marketing experts discussed how evergreen brands can continue to remain relevant

exchange4media Staff Mar 2, 2020 8:36 AM

An expert panel comprising Rohit Raj, Anupam Bokey, Saurabh Garg, Vignesh Vellore, Sai Narayan & Siddhartha Butalia discussed the definition of a 'challenger brand'

exchange4media Staff Mar 2, 2020 8:32 AM

At the twelfth edition of the Summit, Reckitt Benckiser CMO and MD Aneja spoke about the importance of building brands with purpose and going beyond the sales narrative

exchange4media Staff Mar 2, 2020 8:31 AM

The Pitch CMO Summit - Mumbai 2020, was held on February 28th, under the theme 'The Big Brand Story’

exchange4media Staff Feb 29, 2020 10:17 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Feb 29, 2020 10:01 AM

Aditi Shrivastava, CFA and co-founder of Pocket Aces explained the intricacies of content marketing the importance of having an ROI-driven approach

exchange4media Staff Feb 29, 2020 9:37 AM

At the Pitch CMO Summit - Mumbai 2020, Ahteram Uddin, Director of Sales Operations, ByteDance India, spells out how brands can democratize creativity

exchange4media Staff Feb 29, 2020 9:26 AM

At the Pitch CMO Summit - Mumbai 2020, Chris Hirst, Global CEO, Havas Creative, spoke on leadership, organisational culture, cynicism and aligning culture to the purpose of a better bottom line

exchange4media Staff Feb 29, 2020 8:47 AM

The eighth edition of the Pitch CMO Awards also saw the introduction of three new categories – Innovation, Transformation & Growth

exchange4media Staff Feb 28, 2020 9:34 PM

Smart, who is the Head of Alliance, Asia Pacific & Japan – IBM in support of Acoustic, spoke about how marketers can future-proof their businesses by embracing AI instead of fearing it

exchange4media Staff Feb 28, 2020 7:00 PM

At the twelfth edition of the Summit, Agarwal shared valuable insights on brand building in her session titled 'ZEE - Weaving An Extraordinary Brand Story'

exchange4media Staff Feb 28, 2020 6:02 PM

As Loyalty Partner for the team, the Marriott Bonvoy logo will feature on the upper right side-chest of the Mumbai Indians jersey

exchange4media Staff Feb 27, 2020 2:44 PM

Pitch CMO Summit - Mumbai 2020 will be held on Friday, February 28, 2020, at Taj Santacruz under the theme ‘The Big Brand Story’

Simran Sabherwal Feb 27, 2020 7:38 AM

The Pitch CMO Summit – Mumbai 2020 will be held on Friday, February 28, 2020, at the Taj Santacruz. Here’s a look the speakers who will take centre stage

exchange4media Staff Feb 25, 2020 8:47 AM

Hosted by FSDL, the tournament starts on 24 February and will be held at Reliance Corporate Park Football Ground, Ghansoli in Navi Mumbai

exchange4media Staff Feb 24, 2020 5:28 PM

Sunil Lulla, CEO, BARC India spoke on the topic - What new at BARC? – while delivering the keynote speech at the unveiling of the Pitch Madison Advertising Report 2020

exchange4media Staff Feb 14, 2020 9:17 AM