Pankaj Nihalani joins Enormous as Head of Creative - Mumbai

Enormous has appointed Pankaj Nihalani as Head of Creative, Mumbai. With this appointment, the company has strengthened its leadership at a time when brands are increasingly looking for partners who can combine brave thinking with business rigour.

With Pankaj’s appointment, Enormous sharpens its focus on building enduring brand ideas at scale, reinforcing its position as a partner of choice for ambitious marketers looking beyond the predictable.

Pankaj joins Enormous from Ogilvy, where he most recently served as Executive Creative Director. With over 16 years of experience, he is widely regarded as one of the industry’s quiet heavyweights, a creative leader known for sharp insight, strategic clarity, and work that moves the needle for large, complex brands.

Over the course of his career, Pankaj has worked across some of India’s most demanding categories and clients, including Axis Bank, Rin, Adani, Perfetti, Pidilite, FOGG, Ambuja Cement, among others. His work has earned international and Indian creative honours, along with effectiveness recognition, underlining a rare ability to marry scale with originality.

Notably, his pathbreaking work on Fogg and Adani demonstrated how sharp cultural insight and disciplined creativity can create outsized impact. It’s this ability to unlock disproportionate value for big brands that makes his appointment particularly significant for Enormous.

Beyond advertising, Pankaj is also a storyteller in the truest sense. In 2024, he wrote a feature film which earned Best Screenplay and Dialogues, further reinforcing the depth of craft and narrative thinking he brings to the table.

Commenting on the appointment, Ashish Khazanchi, Managing Partner, Enormous, said, “Pankaj is one of those rare creative leaders who combines instinct with intent. He understands the pressures of large brands, the realities of scale, and the responsibility that comes with influence. As Enormous grows into its next phase, his presence adds serious weight to our creative leadership.”

Speaking on his move, Pankaj Nihalani added, “Enormous represents the kind of advertising I’ve always believed in, bold, honest, and deeply committed to the craft. I’ve known Ashish for years and have always admired the energy and ambition he brings to building something meaningful. With the momentum Enormous has today, this felt like the right place to do the most impactful work of my career.”