Abbys: Enormous is Digital Specialist Agency of the Year; ZEEL is Broadcaster of the Year

On Day 2 of Abby Awards 2025 at Goafest 2025, Enormous took home the Digital Specialist Agency of the Year award and Mobile Specialist Agency of the Year award. Y&H won Design Specialist Agency of the Year Award. Leo India and Mindshare shared the Technology Specialist Agency of the Year award. Leo India also won the Direct Specialist Agency of the Year award.

Zee Entertainment Enterprises Limited once again won the Broadcaster of the Year award. FCB India grabbed the Public Relations Specialist Agency of the Year award.

FCB India walked away with the only Grand Prix for the night for their work on Central Railways’ campaign, Lucky Yatra.

Taking home the first of the two agency trophies, was Enormous which bagged the Digital Specialist Agency of the Year Award with 1 gold metal, 5 silver, 6 bronze and 1 merit mention to a grand total of a whopping 64 points. Leo India stood second with 2 silver metals, 3 bronze and 1 merit mention totaling 26 points. Close behind was ^a t o m network with 22 points and 1 silver, 3 bronze, 2 merit mention in their kitty.

It was double cheers for Enormous in the Mobile Specialist category with 1 gold, silver, bronze metal each and a merit mention totaling to 12 points. McCann Worldgroup India and VML India tied for the second spot with 1 gold metal each, taking them to 8 points. Bbh Communications India Private Limited finished with 1 silver metal totaling to 6 points.

The other big winner, Leo India jointly shared the Technology Specialist Agency of the Year award with Mindshare. Leo India, with 1 silver metal and 2 merit mentions, and Mindshare, with 1 silver and bronze metal each tied for the first place with 10 points.  It was a six-way tie with ^a t o m network, Cheil India Pvt Ltd, Enormous, Good Morning Films, Havas Life Mumbai and Madison Media all finishing with 8 points. Another four-way tie was with BBH Communications India Private Limited, Hyphen Brands, Tagglabs Experiential Private Limited and Tribes Communication Pvt ltd ending with 6 points each.

It was FCB INDIA that took home the honour of the Grand Prix for their campaign, Lucky Yatra for Central Railway in the Direct Specialist category with 1 Gold and 1 silver metal each, however ending third on the podium. The big hurrah was for Leo India in the Direct Specialist category with 3 silver metals, 5 bronze and 1 merit mention taking them to the top of the podium with 40 points, with 5 silver metals, Famous Innovations came in second with 30 points.  

In the Design Specialist category, Y&H walked away with 3 silver metals, 8 bronze metals and 1 merit mention to take home the Design Specialist Agency Of The Year Award with 52 points. Famous Innovations came in next with 4 silver metals, 5 bronze metals garnering them 44 points in total. Open Strategy & Design Private Limited came in with 30 points, with 2 silver metals, 4 bronze and 1 merit mention.

For the second year in the running, Zee Entertainment Enterprises Limited took home the Broadcaster of the Year Award with 28 points and 2 gold metals, 1 silver and bronze metal each and a merit mention. Star India Pvt. Ltd. went home with 1 gold and silver metal each and 2 merit mention adding up to 18 points. Viacom18 Media Pvt. Ltd. came in next with 16 points with 2 silver metals and 1 bronze metal.

It was a repeat performance once again this year for FCB INDIA as they took home Public Relations Specialist Agency of the Year Award with 4 gold metals, 3 silver and bronze metals each and 2 merit mentions ending at 66 points. Leo India came in with 38 points comprising of 3 silver metals, 4 bronze metals and 2 merit mentions. With 26 points Tribes Communication Pvt ltd finished with 1 gold metal, 2 silver metal, 1 bronze metal and 1 merit mention.