Abbys Awards: Initiative Media bags 4 metals
The agency's innovative campaigns earned them 3 gold metals and 1 silver across categories
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Published: May 22, 2025 2:17 PM | 1 min read
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At the Abby One Show Awards at Goafest 2025, Initiative Media bags 4 metals for its impactful campaigns. The agency's innovative campaigns earned them 3 golds and 1 silver awards, highlighting their creative excellence in the advertising industry.
Initiative Media's success at the ABBY Awards shows the agency’s creative brilliance in crafting compelling campaigns and push the boundaries of traditional advertising. Their achievements contribute to the evolving landscape of Indian advertising, setting new benchmarks for creativity and effectiveness.
A total of 23 gold metals were given out in the Media Abbys category on Day 1. While Mindshare bagged 4 gold metals; Initiative Media 3 gold metals; EssenceMediacom, DDB Mudra Max, Tribes Communication Pvt. Ltd each bagged 2 gold metals. Lodestar UM, Mindshare Bangladesh and Publicis Media each bagged 1 gold metal each.
The Abby Awards are the Oscars of Indian ad awards to honour creative excellence in advertising. It is the biggest and the most prestigious ad award show in the country attended by professionals from the marketing, advertising, media, research and PR fraternity.
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