Celebrating the birthday of Arun Sharma, COO of Initiative Media and MD, Magna at Initiative, a leader with a distinguished career in agency leadership, client transformation, and industry engagement

e4m Staff Feb 17, 2026 12:57 PM

The agency's innovative campaigns earned them 3 gold metals and 1 silver across categories

e4m Desk May 22, 2025 2:17 PM

As the COO of Initiative and Managing Director of Magna at Initiative, Arun Sharma has played a key role in driving innovative media solutions

e4m Staff Feb 17, 2025 1:11 PM

The account will be managed by the agency’s Bengaluru office

exchange4media Staff Apr 1, 2022 10:58 AM

The account will be managed out of the agency’s Gurugram office

exchange4media Staff Feb 15, 2022 10:32 AM

Coca cola to undergo a complete redesign of their media and creative agencies to align the strategic, operational and commercial needs of their networked organization

exchange4media Staff Dec 11, 2020 12:35 PM