Date-wise News
South Africa?blur=25

The direct-to-consumer, 360-degree campaign focuses on the variety and diversity of experiences that South Africa has to offer

exchange4media Staff Feb 15, 2022 4:12 PM


The film has been created by Kolkata-based advertising studio Graphixstory

exchange4media Staff Feb 15, 2022 3:51 PM


The revenue-share program is in early beta testing stage with a small set of US creators

exchange4media Staff Feb 15, 2022 2:54 PM

Jora Education?blur=25

30% of the budget will be allocated to the acquisition of learners, 20% PR initiatives, 30% for online & offline advertisements, and remaining for influencer marketing & other endorsements

exchange4media Staff Feb 15, 2022 2:27 PM

Amit Misra?blur=25

Misra, who has steered MSL India for more than eight years, will now drive MSL’s growth in the South East Asia markets

exchange4media Staff Feb 15, 2022 1:39 PM

Spring Brand?blur=25

The marketing firm will cover positioning and branding strategy for NephroPlus, nationwide campaign for Kangaroo Kids and digital marketing duties for Pawpstar

exchange4media Staff Feb 15, 2022 1:29 PM

Himanshi Khurana?blur=25

The video-led digital media campaign is designed to appeal to the Punjabi audiences who are looking for their perfect life partner

exchange4media Staff Feb 15, 2022 1:20 PM


Agarwal, who was Chief Consumer Officer and Data Officer at ZEEL, will be joining Byju's

exchange4media Staff Feb 15, 2022 1:07 PM

Bhuvan Bam?blur=25

As part of the collaboration, WinZO and ‘BB’ will be co-creating culturally relevant and relatable content

exchange4media Staff Feb 15, 2022 12:42 PM


The ‘This Year, Next Year’ report says India will be the fastest-growing market among the top 10 global markets and retain the 9th rank in 2022

exchange4media Staff Feb 15, 2022 12:38 PM

R Venkatesh?blur=25

Venkatesh will work on policy, regulation, and external affairs to help create a regulatory framework for crypto assets in India

exchange4media Staff Feb 15, 2022 12:28 PM


The NTO 2.0 may have delivered body blows to the relationship between broadcasters & TRAI, but experts say it is possible to make amends if both sides are willing to walk halfway

Farah Bookwala Vhora Feb 15, 2022 12:07 PM


While the withdrawal will be unconditional, it is learnt that the TRAI is likely to come out with a consultation paper to take care of the grievances of all stakeholders

Javed Farooqui Feb 15, 2022 11:01 AM


While some ads remain etched in our memories, others are blink-and-miss. Ad veterans share what goes behind making a memorable ad

Kakoli Thakur Feb 15, 2022 9:20 AM

Piyush Gupta?blur=25

Gupta, Group CFO, HT Media Ltd., shared during the Q3 earnings call that FMCG, retail, BFS and e-commerce witnessed strong tailwind in the quarter

exchange4media Staff Feb 15, 2022 8:56 AM

Josy Paul?blur=25

Paul, Chairman & CCO, BBDO India, believes impactful campaigns like Ariel's #ShareTheLoad keep conversations alive & will slowly bring down the percentage of men who don’t believe in gender equality

Kanchan Srivastava Feb 15, 2022 8:48 AM

Dish TV Logo?blur=25

The DTH operator's advertisement income jumped 18.1% to Rs 11.3 crore from Rs 9.6 crore

exchange4media Staff Feb 15, 2022 8:43 AM