Abby Awards: Wavemaker is Media Agency of the Year; ABP named Publisher of the Year

Wavemaker also won the only Grand Prix of the day for Dream 11’s ‘India's New Local Language’ campaign

by e4m Staff
Published: May 21, 2025 10:27 PM | 1 min read

On Day 1 of Abby One Show Awards at Goafest 2025, GroupM’s Wavemaker and ABP Pvt Ltd were adjudged the Media Agency of the Year and the Publisher of the Year, respectively.

Another feather in Wavemaker’s cap was the only Grand Prix of the evening, for Dream 11’s ‘India's New Local Language’ campaign. In total, Wavemaker walked away with 19 metals – 1 Grand Prix, 6 Gold, 8 Silver and 4 bronze. With 8 metals, Mondelez Foods India was the 5-star performer in Wavemaker’s kitty. Joining Wavemaker at the podium were GroupM companies Mindshare with 13 metals and EssenceMediacom with 6 metals.

A total of 23 gold metals were given out in the Media Abbys category on Day 1. Mindshare bagged 4 gold metals; Initiative Media 3 gold metals; EssenceMediacom, DDB Mudra Max, Tribes Communication Pvt. Ltd each bagged 2 gold metals. Lodestar UM, Mindshare Bangladesh and Publicis Media each bagged 1 gold metal each.

In the Publisher Abbys category, ABP News Pvt Ltd, topped the table with 30 points from 1 gold metal, 3 silver metals and 1 bronze metal. With 28 points, Bennett Coleman & Co Ltd came second and Jagran Prakashan Ltd following with 22 points. Jagran Prakashan Ltd bagged 2 gold metals; Bennett Coleman & Co Ltd, FCB INDIA and HT Media Limited each bagged 1 gold metal each.