media-agency
IPA charter?blur=25

Agencies including Carat, Havas Media Group, Initiative UK, iProspect, MediaCom, Wavemaker & Zenith, which are responsible for more than £7bn in 2020 media billings, have committed to using IPA’s tool

exchange4media Staff Jun 9, 2021 6:14 PM

omg- electrolux?blur=25

The appointment sees OMG take on the complete paid media duties for all of Electrolux’s brands

exchange4media Staff Dec 21, 2020 12:26 PM

Korra Mamaearth?blur=25

We look forward to building the brand with Korra through meaningful and insightful communication, says Varun Alagh, Co-Founder & CEO, Mamaearth

exchange4media Staff Dec 15, 2020 12:21 PM

essence?blur=25

The agency will help the FMCG startup scale its business with data and analytics-driven approach

exchange4media Staff Dec 11, 2020 10:40 AM

GroupM’s Essence - Livspace?blur=25

To boost digitised personal and offline engagements for Livspace, Essence will manage offline media, analytics, integrated media planning, advertising operations, and digital media for the brand

exchange4media Staff Dec 12, 2019 8:28 AM

Tony?blur=25

Harradine, CEO of Omnicom Media Group, APAC, talks of reducing over-dependence on global client relationships, building capability rather than scale and finding the right successor for Harish Shriyan

Srabana Lahiri Aug 6, 2019 8:58 AM

WPP eBay?blur=25

The move consolidates eBay's media business with WPP following a closed review between WPP and Publicis, eBay's agency of record in North America

exchange4media Staff Jul 19, 2019 11:46 AM

91springboard OMD India?blur=25

91springboard will collaborate with OMD India to achieve its business objectives of expanding capacity in the next three years and driving further expansion across India

exchange4media Staff May 2, 2019 11:27 AM

agencies?blur=25

Sam Singh, Shashi Sinha, Ashish Bhasin and Anita Nayyar share insights on what 2019 will look like

exchange4media Staff Jan 15, 2019 8:23 AM

?blur=25

Marketers say that they want agency partners to solve business problems and go beyond conventional media buying services.

exchange4media Staff Oct 5, 2018 9:00 AM

?blur=25

Ramaswamy believes that as consumers get more evolved they will seek more value from brands. Brands will have more purpose and will promote more causes that people believe in.

Naziya Alvi Rahman Aug 21, 2018 8:59 AM

?blur=25

The account would be managed from the Mumbai office and agency will be responsible for the media strategy, planning, buying and implementation for all the brands under AWL for the South and the East region of India.

exchange4media Staff May 3, 2018 1:15 PM

?blur=25

Mathur will take on an additional role as Senior Vice President, Client Leadership, Mindshare North & East, while Sinha will lead m/Six India as Senior Vice President, Client Leadership. The move is intended to help Mindshare not only improve and expand its offerings but also to increase its presence in the industry, through a precision based approach towards customer satisfaction.

exchange4media Staff Mar 13, 2018 12:41 PM

?blur=25

The mandate includes media investment and strategic partnership including print, television, online, out of home (OOH) and radio

exchange4media Staff Oct 5, 2017 8:50 AM

Mindshare Asia Pacific tops new business leagues?blur=25

According to independent consulting firm R3, Mindshare has nearly 50 per cent more revenue than the next closest competitor

exchange4media Staff Feb 8, 2017 12:16 PM

Marketing heads discuss agencys' role in driving business @Goafest 2016?blur=25

The first day of Goafest 2016 saw clients share their thoughts on the role agencies can play in business growth, beyond the traditionally expected role of agencies

exchange4media Staff Apr 8, 2016 7:53 AM

Ready to take risks but substantiate the idea: Volkswagen's Maletz @ Goafest 2016?blur=25

The first day of Goafest 2016 saw industry stalwarts from the client side speak on ‘What agencies can do better’, a highly relevant topic considering the fragmented nature of today’s agency ecosystem and mounting pressure of business conditions that are changing rapidly

Abhinn Shreshtha Apr 8, 2016 7:52 AM

Mindshare Singapore appointed media agency-of-record by Wearnes Automotive?blur=25

WPP’s global media agency network, Mindshare, has been appointed by Singapore’s largest luxury automotive retailer, Wearnes Automotive, to handle its marketing communications.

exchange4media Staff Nov 24, 2015 1:06 PM

Mindshare Singapore appointed media agency-of-record by Wearnes Automotive?blur=25

WPP’s global media agency network, Mindshare, has been appointed by Singapore’s largest luxury automotive retailer, Wearnes Automotive, to handle its marketing communications.

exchange4media Staff Nov 23, 2015 3:06 PM

Britelite Media ropes in Manoj Tyagi as Head, Planning and Strategy?blur=25

Tyagi’s last stint was with Zenith Optimedia. He has an experience of 17 years in the media industry

Abid Hasan Nov 6, 2015 9:47 AM