With weekly TV ratings on pause, the industry is forced to confront a bigger question: Has advertising become too dependent on measurement to trust creativity?

Aryendra Khan Jul 9, 2026 7:32 PM

Rochelle Chhaya, President, UM & Initiative, APAC, spoke to e4m on taking over the leadership, growth in India, the focus on AI and more

Simran Sabherwal Jul 1, 2026 9:31 AM

The appointment includes media planning and buying responsibilities across the Americas, EMEA, Japan and APAC regions

e4m Staff Jun 30, 2026 11:32 AM

Pernod Ricard India's marketing spends stood at nearly Rs 864 crore in FY25

Imran Fazal Jun 8, 2026 1:37 PM

Under the mandate, Havas Media India will lead integrated media strategy, planning and buying for Matrimony.com across online and offline platforms

e4m Staff May 27, 2026 9:20 AM

Divya Dixit has called for recommendations and referrals on LinkedIn

e4m Staff May 1, 2026 9:40 AM

The media agency bagged 40 metals for its impressive work including 9 golds, 17 silver metals and 14 bronze metals across categories

e4m Desk Apr 22, 2026 9:15 PM

Prior to this, Sarah was with PHD as Managing Director

e4m Desk Mar 26, 2026 1:00 PM

IPG is the incumbent agency

e4m Staff Feb 23, 2026 5:05 PM

Vishal Kumar has joined Madison Media as VP – Digital Business, North & East; Ambica Chaudhary as Deputy GM – Integrated Media and Akanksha Panwar as Deputy General Manager – Digital Business

e4m Staff Feb 10, 2026 11:00 AM

Vinita Shrivastav brings 17+ years of experience in brand strategy, integrated marketing, and media planning

e4m Staff Jan 28, 2026 2:19 PM

Prior to his elevation, Keegan Flood held the role of Business Director at the company

e4m Desk Jan 19, 2026 1:30 PM

This strategic move strengthens Havas Media Network’s footprint in Australia and New Zealand

e4m Staff Dec 9, 2025 9:41 AM

Prior to this, Jean Lee was with dentsu X as Client President

e4m Desk Nov 25, 2025 12:57 PM

Prior to her elevation, Sian Whitnall was the Co-Chief Executive Officer alongside Laura Nice

e4m Desk Nov 17, 2025 2:03 PM

WPP Media will develop strategy and activate across Reckitt’s portfolio of health and hygiene powerbrands

e4m Staff Nov 6, 2025 9:15 PM

e4m was the first to report about it in September

e4m Staff Nov 6, 2025 3:25 PM

The media mandate was awarded following a multi-agency pitch process

e4m Staff Jun 3, 2025 1:05 PM

Wavemaker also won the only Grand Prix of the day for Dream 11’s ‘India's New Local Language’ campaign

e4m Staff May 21, 2025 10:27 PM

As per a MediaSense-WFA study, three-quarters of global brands want to change their agency remuneration model; majority cite lack of data & measurement tools as a key barrier

Kanchan Srivastava Nov 19, 2024 9:06 AM

While the APAC region reported 11.6% decline in net revenue, Dentsu reported growth of 2.7% in Japan despite challenges

e4m Staff Nov 15, 2024 9:42 AM

EssenceMediacom and Mindshare named runners-up in the category

e4m Desk Nov 11, 2024 10:08 PM

Starcom's Rathi Gangappa was the runner-up in this category

e4m Desk Nov 11, 2024 9:57 PM

Marks the occasion with spirited celebrations at office

e4m Staff Oct 17, 2024 6:18 PM

In his previous tenure at dentsu, Vishal served as EVP & Head of Strategy (South & West), Dentsu Creative, where he spent more than 7 years

e4m Staff Oct 7, 2024 12:04 PM

Ajay Gupte, CEO of Wavemaker South Asia, talks to e4m on being adjudged the Media Agency of the Year at Goafest 2024, focus of the year, growth expectations & more

Sonam Saini Jun 3, 2024 8:54 AM

The request for proposal was issued on March 16, 2024

e4m Staff Apr 17, 2024 12:42 PM

Aditya Kanthy, CEO of Omnicom Advertising Services, talks to e4m about the idea behind the creation of the new entity, the road ahead, and more

Tanzila Shaikh Nov 21, 2023 9:27 AM

Organic revenue in APAC market declined by 7% due to client losses in China, India and Singapore

exchange4media Staff Aug 16, 2023 4:30 PM

The dentsu-owned agency will take charge from January 2024

exchange4media Staff Jul 12, 2023 7:12 PM

Wavemaker Global CEO Toby Jenner speaks to exchange4media Editor Naziya Alvi Rahman about the agency's five-year journey in India, and more

Naziya Alvi Rahman Nov 21, 2022 8:29 AM

The automobile major’s account is currently being handled by dentsu

Sonam Saini Nov 15, 2022 8:39 AM

The e4m Media Ace Award is a recognition of works done by the agencies from June last year

exchange4media Staff Oct 7, 2022 10:20 AM

Industry leaders will deliberate on what it takes to build 'The Media Agency of Tomorrow'

exchange4media Staff Oct 6, 2022 8:38 AM

The media agency’s net profit for the fiscal year stood at Rs 18.6 crore

Sonam Saini Jul 11, 2022 8:39 AM

Zenith will handle integrated media planning, buying and implementation

exchange4media Staff Jul 6, 2022 8:57 AM

The account will be led out of the agency’s Mumbai office

exchange4media Staff Jul 5, 2022 8:41 AM

The group is also merging Finecast, Xaxis and GroupM Services into a cross-channel performance platform

exchange4media Staff Apr 27, 2022 9:14 AM

The account will be managed by the agency’s Bengaluru office

exchange4media Staff Apr 1, 2022 10:58 AM

Prasanth Kumar, GroupM South Asia CEO, shares how the agency is embracing the digital disruption, what are the challenges that this transformation has thrown up, and more

Naziya Alvi Rahman Feb 28, 2022 8:55 AM

Are creative agencies losing their relevance to media agencies that provide 360-degree solutions to the clients?

Naziya Alvi Rahman & Kanchan Srivastava Dec 29, 2021 9:05 AM

Agencies including Carat, Havas Media Group, Initiative UK, iProspect, MediaCom, Wavemaker & Zenith, which are responsible for more than £7bn in 2020 media billings, have committed to using IPA’s tool

exchange4media Staff Jun 9, 2021 6:14 PM

The appointment sees OMG take on the complete paid media duties for all of Electrolux’s brands

exchange4media Staff Dec 21, 2020 12:26 PM

We look forward to building the brand with Korra through meaningful and insightful communication, says Varun Alagh, Co-Founder & CEO, Mamaearth

exchange4media Staff Dec 15, 2020 12:21 PM

The agency will help the FMCG startup scale its business with data and analytics-driven approach

exchange4media Staff Dec 11, 2020 10:40 AM