91springboard will collaborate with OMD India to achieve its business objectives of expanding capacity in the next three years and driving further expansion across India

exchange4media Staff 02-May-2019

Sam Singh, Shashi Sinha, Ashish Bhasin and Anita Nayyar share insights on what 2019 will look like

exchange4media Staff 15-January-2019

Marketers say that they want agency partners to solve business problems and go beyond conventional media buying services.

exchange4media Staff 05-October-2018

Ramaswamy believes that as consumers get more evolved they will seek more value from brands. Brands will have more purpose and will promote more causes that people believe in.

Naziya Alvi Rahman 21-August-2018

The account would be managed from the Mumbai office and agency will be responsible for the media strategy, planning, buying and implementation for all the brands under AWL for the South and the East region of India.

exchange4media Staff 03-May-2018

Mathur will take on an additional role as Senior Vice President, Client Leadership, Mindshare North & East, while Sinha will lead m/Six India as Senior Vice President, Client Leadership. The move is intended to help Mindshare not only improve and expand its offerings but also to increase its presence in the industry, through a precision based approach towards customer satisfaction.

exchange4media Staff 13-March-2018

The mandate includes media investment and strategic partnership including print, television, online, out of home (OOH) and radio

exchange4media Staff 05-October-2017

According to independent consulting firm R3, Mindshare has nearly 50 per cent more revenue than the next closest competitor

exchange4media Staff 08-February-2017

The first day of Goafest 2016 saw clients share their thoughts on the role agencies can play in business growth, beyond the traditionally expected role of agencies

exchange4media Staff 08-April-2016

The first day of Goafest 2016 saw industry stalwarts from the client side speak on ‘What agencies can do better’, a highly relevant topic considering the fragmented nature of today’s agency ecosystem and mounting pressure of business conditions that are changing rapidly

Abhinn Shreshtha 08-April-2016

WPP’s global media agency network, Mindshare, has been appointed by Singapore’s largest luxury automotive retailer, Wearnes Automotive, to handle its marketing communications.

exchange4media Staff 24-November-2015

WPP’s global media agency network, Mindshare, has been appointed by Singapore’s largest luxury automotive retailer, Wearnes Automotive, to handle its marketing communications.

exchange4media Staff 23-November-2015

Tyagi’s last stint was with Zenith Optimedia. He has an experience of 17 years in the media industry

Abid Hasan 06-November-2015

Bana had been with Madison for four years. Her next destination in not known

Abid Hasan 16-September-2015

The company will manage Pizza Hut's social media assets along with business and consumer data analytics

exchange4media Staff 17-April-2015

The first edition of exchange4media's Prime Time Awards saw Maxus taking the Media Agency award. Kartik Sharma, MD, Maxus South Asia comments on the wins

exchange4media Staff 29-January-2015

Charles Courtier, Global CEO & Stephen Li, CEO, APAC, MEC, who were in the country to understand what was going right for the agency here, explained why there is no longer a difference between traditional and new media

Abhinn Shreshtha 27-October-2014

9X Jalwa is the fourth music channel from 9X Media Group after 9XM Haq Se, 9X Tashan and 9X Jhakaas. The channel will sport the tag line ‘Koi Shaq’

Abid Hasan 23-February-2012

After appointing Innocean as the creative agency, Sleepwell Mattresses is now on the lookout for a media partner. The media account size is estimated to be in the region of Rs 12-15 crore.

Preeti Hoon 09-March-2011

Percept Media, the media planning, evaluation and buying arm of Percept Ltd, has been assigned the task of planning and executing Lovely Professional University’s media campaign following a fiercely competed pitch.

Pallavi Goorha Kashyup 08-February-2010