Candy Crush parent appoints Havas Media Network UK as global media AOR

The duties will be carried out through the Arena Media UK gaming team

by e4m Staff
Published: Jul 14, 2026 9:25 AM | 1 min read

avas Media Network UK Named Global Media Agency for Candy Crush

King, the mobile games company, which owns the Candy Crush franchise, has appointed Havas Media Network UK as its global media agency of record, as per media reports.

Havas Media Network will lead consolidated media strategy, planning, buying, measurement and optimisation.

Havas will carry out its duties through its Arena Media UK gaming team.

As per Havas, the agency will focus on strengthening Candy Crush's cultural relevance and long-term success.

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Published On: Jul 14, 2026 9:25 AM

Tags Havas Media Network UK Candy Crush King Digital Entertainment Candy Crush global media agency Havas Media appointment Candy Crush marketing strategy Havas Media Network UK leadership Candy Crush cultural relevance King appoints Havas Media Havas Media gaming team global media strategy Candy Crush

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