goafest
Guest Column: Dr. Sandeep Goyal writes on what Goafest can borrow from other global festivals of media and creativity
Sandeep Goyal May 27, 2026 8:26 AM
Ajay Kakar, Chairperson of the Abby Awards 2026, spoke to e4m about why agencies must reinvent themselves, embrace integration, and stay ahead of AI-led changes
Sunidhi Vijay May 26, 2026 9:09 AM
Guest Column: Dr. Sandeep Goyal shares why Goafest must adopt the Cannes Lions playbook to become a world-class creative festival
Sandeep Goyal May 26, 2026 8:52 AM
Guest Column: Dr. Sandeep Goyal shares his take on the recently concluded Goafest 2026 - what worked and what could be improved
Sandeep Goyal May 25, 2026 8:27 AM
Agency doubles last year’s tally with wins across media, experiential, PR and integrated marketing categories, including 35 metals and 13 merits
e4m Staff May 23, 2026 8:52 AM
on Day 3 of ABBY Awards, Enormous named Creative Independent Agency of the Year and PepsiCo India was named Client of the Year
e4m Staff May 22, 2026 10:22 PM
The honour recognised Prasoon Joshi’s extraordinary contribution to Indian advertising and media
e4m Staff May 22, 2026 2:03 PM
At Goafest 2026, marketers and agency leaders debated whether the shift signals a structural reset for agencies or an evolution in how brands and creative partners collaborate
e4m Staff May 22, 2026 1:06 PM
The future of television came under sharp focus at GoaFest during a high-energy panel discussion titled ‘TV Is Dead. Long Live TV. Resetting the Role of Television in the Age of Fragmentation.’
e4m Staff May 22, 2026 9:26 AM
Dr. Batra’s session became one of the most talked-about conversations at the festival as he laid out why advertising industry is not in decline, but in the middle of one of its biggest reinventions
e4m Staff May 22, 2026 9:06 AM
At Goafest 2026, Mayank Shah, CMO, Parle Products, spoke to e4m about the Melody buzz, Gen Z consumers, digital media shifts, and reinventing legacy brands for a new generation
Sunidhi Vijay May 22, 2026 8:31 AM
The session brought together voices from advertising, hospitality, media, real estate and sports to discuss the role of creative industries in shaping societal perceptions around women
e4m Staff May 21, 2026 5:46 PM
Dr. Annurag Batra, Chairman & Editor-in-Chief of BW Businessworld Group and e4m, spoke to Dheeraj Sinha, CEO-McCann Group, on key opportunities and challenges reshaping the Indian ad industry
e4m Staff May 21, 2026 3:21 PM
In a session for media and creative professionals at Goafest 2026, the Google India Director of Marketing Partners, said AI agents were the next logical evolution for every marketer
e4m Staff May 21, 2026 2:32 PM
At Goafest 2026, WPP Media’s Navin Khemka reflects on an Abby Awards sweep across clients and offices, saying every client he works with should be on stage
e4m Staff May 21, 2026 1:41 PM
At Goafest 2026, leaders from Network18, WPP and Omnicom debated whether the advertising and media industry is genuinely becoming AI-first or simply repackaging old systems with new terminology
e4m Staff May 21, 2026 1:08 PM
The media house secured a total of seven metals, including three Gold, two Silver and two Bronze awards
e4m Staff May 21, 2026 7:43 AM
The Grand Prix award is for Kansai Nerolac’s “Barefoot Journey – The Coolest Seva” campaign
e4m Staff May 20, 2026 10:02 PM
From keynote sessions and heartfelt tributes to power-packed performances and candid conversations, here is what unfolded on the first day of the festival
e4m Staff May 20, 2026 6:52 PM
A few leading names from the publishing and media space, with shortlisted campaigns in the ABBYs race, share their views as the competition heats up
e4m Staff May 20, 2026 6:36 PM
At GoaFest 2026, IMPACT spoke to industry leaders on what the advertising world should reset for growth
e4m Staff May 20, 2026 6:35 PM
From TED Talk vibes and ad conversations to dance floors and creative chaos, young industry talents sum up what Goafest really looks/feels like
e4m Staff May 20, 2026 6:34 PM
At Goafest 2026, the industry veterans agreed on one thing: India's story has been well-told. The strategy hasn't
e4m Staff May 20, 2026 6:16 PM
Jury chairs across key ABBY Award categories share what stood out, what impressed them, and what this year’s entries reveal about the evolving creative landscape in India
e4m Staff May 20, 2026 5:53 PM
The 2026 ABBY Award marks the addition of 2 new trophies and the introduction of the Creative Client of the Year and Media Client of the Year Awards
e4m Staff May 18, 2026 4:36 PM
In an interview, Srinivasan Swamy says that the festival’s real purpose has always been equal parts celebration, networking, and learning
Imran Fazal May 18, 2026 12:25 PM
Marketing veteran Shubhranshu Singh reacts on the criticisms around Goafest, but asks - What is the alternative institutional infrastructure?
Shubhranshu Singh May 11, 2026 9:14 AM
Industry conversations suggest that beneath the celebratory veneer of the event lies a growing unease over whether the platform still serves the ecosystem it claims to represent
Imran Fazal May 7, 2026 8:41 AM
Mediakart's stall hosted a 'Match the Creative', using 3D creative elements, and a lucky draw event offering iPhone 16 as the grand prize
e4m Staff May 29, 2025 11:37 AM
Amazon MX Player’s Amogh Dusad, Director & Head of Content, & Aruna Daryanani, Director, spoke to e4m at Goafest 2025 on the dynamics of content consumption & the platform's advertising proposition
e4m Staff May 29, 2025 11:26 AM
Day 3 of Goafest 2025 witnessed an engaging panel on how brands can go beyond the 20-second ad to create brand moments
e4m Staff May 26, 2025 5:29 PM
Rajeev Jain, Sr. Vice President, Corporate Marketing at DS Group, took the stage at Goafest 2025 to share his insights on the power of cultural marketing and building of the blockbuster brand, Pulse
Simran Sabherwal May 26, 2025 9:00 AM
The day ended with Abby Awards honouring creative excellence across categories including digital, branded content, and sustainability
e4m Staff May 24, 2025 1:10 PM
Tribes Communication brought home 1 Grand Prix, 5 Golds, 3 Silvers, 9 Bronzes and 8 Merits across diverse categories
e4m Staff May 24, 2025 1:07 PM
At Goafest 2025, Tejas Apte, Head of Media and Digital Marketing at HUL, called attention to the growing risks and inefficiencies in the digital advertising ecosystem
e4m Staff May 24, 2025 1:03 PM
Day 3 of Goafest 2025 witnessed an engaging panel on how brands can go beyond the 20-second ad to create brand moments
e4m Staff May 24, 2025 10:04 AM
Famous wins 2 Grands Prix; Enormous named Creative Agency of the Year
e4m Staff May 24, 2025 9:21 AM
Famous Innovations takes home two Grands Prix; VML India and Tribes Communication win one each
e4m Staff May 23, 2025 10:44 PM
Luke Coutinho, an expert in holistic nutrition and lifestyle medicine, in a dialogue with Babita Baruah, CEO of VML India, shared how to deal with the burn out
e4m Staff May 23, 2025 5:57 PM
At a panel discussion on day 1 of the Goafest 2025, some of India’s leading voices reflected upon how younger generations think, interact, and influence the marketplace
e4m Staff May 23, 2025 2:07 PM
The agency bagged the 'Digital Specialist Agency of the Year' & the 'Mobile Specialist Agency of the Year' honours
e4m Desk May 23, 2025 10:20 AM
The agency also won the ‘Direct Specialist Agency of the Year’ and Technology Specialist Agency Of The Year award
e4m Desk May 23, 2025 10:13 AM
Marketing leaders and industry heads shared insights on advertising and media industry trends and forecasts
Chehneet Kaur May 23, 2025 8:16 AM
On Day 2 of Abby Awards, FCB India takes home Grand Prix for Railways’ ‘Lucky Yatra’ campaign
e4m Staff May 22, 2025 9:49 PM