Abby Awards: Enormous declared Creative Agency of the Year

On Day 3 of the Abby Awards 2025, Enormous continued its winning streak, taking home the Creative Agency of the Year award, with 6 gold, 17 silver and 24 bronze metals and 20 merit mentions. The wins brought the tally to a grand total of 67 metals and 286 points on Day 3. Leo India followed with 9 silver and 29 bronze metals and 13 merit mentions for a total of 196 points.

VML India walked away with a Grand Prix for Neeman's ‘Are Those Neeman's Shoes Phone Hack’ campaign in the Audio – Voice activation category. In addition, VML also won 1 gold, 3 silver and 6 bronze metals and 8 merit mentions totaling 78 points.

It was double cheer for Famous Innovations as they went home with 2 Grands Prix for Henlo Pet Nutrition’s, ‘The Anatomy of Suffering’ campaign in the Still Print - Still Craft - Art Direction and Out-Of-Home (Ambient Media) – FMCG category. They also took home 2 gold metals, 3 silver metals, 3 bronze metals and 1 merit mention for a total of 72 points.

Tribes Communication won a Grand Prix in the Brand Activation & Promotions category for Kansai Nerolac Paints,’ ‘Nerolac Dukaan It Yourself (DIY your shop)’ campaign in the FMCG - Personal Care, Home Care, Healthcare & Others category. The company also took home 1 bronze metal.

However, it was Leo India that was declared the Brand Activation & Promotions Specialist Agency of the Year with 2 silver metals, 4 bronze metals and 1 merit mention for a total 30 points. Grey Group came in second with 4 silver metals for 24 points. McCann Worldgroup India came next with 2 silver metals and 2 bronze metals totaling 20 points.

FCB INDIA was the ‘Branded Content & Entertainment Specialist Agency Of The Year’ Award, with 3 silver and 3 bronze metals each for 30 points. Leo came in next with 2 silver metals, 1 bronze metal and 2 merit mentions for 20 points. Enormous rounded up the top 3 with 1 silver and 2 bronze metals.

Moving on to the Health Specialist category, Leo India was the ‘Health Specialist Agency of the Year’ with 1 gold metal, 4 silver metals and 4 merit mentions for a total of 40 points. Mudra Max took home 2 silver metals and 1 bronze metal to come in second. Also taking its place on the podium in the third spot was McCann Worldgroup India with one gold and bronze metal each and 1 merit mention.

Not a surprise that Good Morning Films took the trophy home as the ‘Video Craft Specialist of the Year’ with 3 gold metals, 7 silver metals, 3 bronze metals and 3 merit mentions totaling 84 points. Enormous was placed next with 1 gold metal, 3 silver metal and 2 bronze metals while Vanilla Films came in third with 1 silver metal, 2 bronze metals and 5 merit mentions.

Day 3 of Goafest saw 544 entries being judged, after being shortlisted, in round 3, 54 unique organisations in the fray as 129 judges and 15 jury chairpersons delivered on the best-of-the-best works for the year. In total, on the finale day, 4 Grand Prix, 29 Gold metals, 95 Silver metals, 137 Bronze metals were awarded with 145 merit mentions.