Tribes wins big at ABBYs: Media Grand Prix, PR Specialist Agency of the Year & 48 Awards

Agency doubles last year’s tally with wins across media, experiential, PR and integrated marketing categories, including 35 metals and 13 merits

by e4m Staff
Published: May 23, 2026 8:52 AM | 2 min read

Tribes achieved its best performance at the ABBY Awards 2026, winning the Media Grand Prix and being named PR Specialist Agency of the Year, along with a total of 48 awards, more than double its previous year's tally.
The awards encompassed 35 metals and 13 merits across various categories, highlighting Tribes' expanding influence in India's independent integrated communications sector.
Chairman Gour Gupta emphasized the significance of this achievement, noting it reflects consistency, creativity, and the agency's commitment to impactful work that resonates with audiences.
The ABBY Awards, part of Goafest, celebrated excellence in advertising, media, and brand communications, gathering top agencies and creative leaders from across the country.

Tribes delivered its strongest-ever performance at the ABBY Awards 2026, winning the coveted Media Grand Prix, being named PR Specialist Agency of the Year, and securing a total of 48 awards across categories, including 35 metals and 13 merits; more than double its tally from last year.

The landmark performance reinforces Tribes’ growing position as one of India’s leading independent integrated communications networks, with wins spanning media, experiential, innovation and integrated marketing.

Speaking on the achievement, Gour Gupta, Chairman, Tribes, said, “Doubling our tally from last year makes this achievement incredibly special because it reflects consistency, evolution and belief in the kind of work we want to create. For us, creativity has always been about impact, creating ideas that people don’t just see, but experience and remember. What makes me proud is the diversity of work recognised this year, across categories, clients and teams. It shows that independent agencies today are not just participating in the industry’s biggest conversations but helping shape them.”

He further added, “Winning the Media Grand Prix and being recognised as PR Specialist Agency of the Year are important milestones, but beyond the metals, this year validates the larger direction Tribes is taking that is blending creativity, innovation, culture and measurable outcomes to build meaningful brand experiences.”

The ABBY Awards 2026, held as part of Goafest, brought together the country’s top agencies, marketers and creative leaders to celebrate excellence across advertising, media and brand communications.