goafest-2026
Agency doubles last year’s tally with wins across media, experiential, PR and integrated marketing categories, including 35 metals and 13 merits
e4m Staff May 23, 2026 8:52 AM
on Day 3 of ABBY Awards, Enormous named Creative Independent Agency of the Year and PepsiCo India was named Client of the Year
e4m Staff May 22, 2026 10:22 PM
The honour recognised Prasoon Joshi’s extraordinary contribution to Indian advertising and media
e4m Staff May 22, 2026 2:03 PM
At Goafest 2026, marketers and agency leaders debated whether the shift signals a structural reset for agencies or an evolution in how brands and creative partners collaborate
e4m Staff May 22, 2026 1:06 PM
The future of television came under sharp focus at GoaFest during a high-energy panel discussion titled ‘TV Is Dead. Long Live TV. Resetting the Role of Television in the Age of Fragmentation.’
e4m Staff May 22, 2026 9:26 AM
Dr. Batra’s session became one of the most talked-about conversations at the festival as he laid out why advertising industry is not in decline, but in the middle of one of its biggest reinventions
e4m Staff May 22, 2026 9:06 AM
At Goafest 2026, Mayank Shah, CMO, Parle Products, spoke to e4m about the Melody buzz, Gen Z consumers, digital media shifts, and reinventing legacy brands for a new generation
Sunidhi Vijay May 22, 2026 8:31 AM
The session brought together voices from advertising, hospitality, media, real estate and sports to discuss the role of creative industries in shaping societal perceptions around women
e4m Staff May 21, 2026 5:46 PM
Dr. Annurag Batra, Chairman & Editor-in-Chief of BW Businessworld Group and e4m, spoke to Dheeraj Sinha, CEO-McCann Group, on key opportunities and challenges reshaping the Indian ad industry
e4m Staff May 21, 2026 3:21 PM
In a session for media and creative professionals at Goafest 2026, the Google India Director of Marketing Partners, said AI agents were the next logical evolution for every marketer
e4m Staff May 21, 2026 2:32 PM
At Goafest 2026, leaders from Network18, WPP and Omnicom debated whether the advertising and media industry is genuinely becoming AI-first or simply repackaging old systems with new terminology
e4m Staff May 21, 2026 1:08 PM
The media house secured a total of seven metals, including three Gold, two Silver and two Bronze awards
e4m Staff May 21, 2026 7:43 AM
The Grand Prix award is for Kansai Nerolac’s “Barefoot Journey – The Coolest Seva” campaign
e4m Staff May 20, 2026 10:02 PM
From keynote sessions and heartfelt tributes to power-packed performances and candid conversations, here is what unfolded on the first day of the festival
e4m Staff May 20, 2026 6:52 PM
A few leading names from the publishing and media space, with shortlisted campaigns in the ABBYs race, share their views as the competition heats up
e4m Staff May 20, 2026 6:36 PM
At GoaFest 2026, IMPACT spoke to industry leaders on what the advertising world should reset for growth
e4m Staff May 20, 2026 6:35 PM
From TED Talk vibes and ad conversations to dance floors and creative chaos, young industry talents sum up what Goafest really looks/feels like
e4m Staff May 20, 2026 6:34 PM
At Goafest 2026, the industry veterans agreed on one thing: India's story has been well-told. The strategy hasn't
e4m Staff May 20, 2026 6:16 PM
Jury chairs across key ABBY Award categories share what stood out, what impressed them, and what this year’s entries reveal about the evolving creative landscape in India
e4m Staff May 20, 2026 5:53 PM
