3.5 million tweets were recorded over the weekend, as users and brands cheered the historical moment

Shreshtha Verma Sep 11, 2019 9:00 AM

On social media, the #MyBullet campaign urges motorcyclists to share their most loved and cherished memories with their Bullet motorcycle

exchange4media Staff Sep 7, 2019 8:53 AM

Industry experts talk about the trends of Audacious Marketing and why it should be exercised with a sense of responsibility and respect for censorship

Noel Dsouza Jul 10, 2019 8:59 AM

The two-wheeler brand is said to be looking for an agency partner for driving innovative solutions

exchange4media Staff Jul 8, 2019 6:36 PM

Prior to this, Singh was Global President at Royal Enfield

exchange4media Staff Jun 19, 2019 5:55 PM

Eicher Motors CFO Lalit Malik will take additional responsibility as Royal Enfield’s Chief Commercial Officer

exchange4media Staff Jan 8, 2019 6:49 PM

The Bullet motorcycle maker has appointed Singh as head of global brands effective today

exchange4media Staff May 28, 2018 8:58 AM

Bajaj Dominar takes a jab at Royal Enfield in their latest ad again

Dolly Mahayan Mar 12, 2018 8:51 AM

The CEO, EMEA and LatAm, Interbrand spoke about the current challenges for Indian brands to compete at the global level and shared tips on brand safety, transparency and brands reacting on social media

Madhuwanti Saha Nov 2, 2017 8:45 AM

DDB will work closely with Royal Enfield's Marketing and Content team for forthcoming projects

exchange4media Staff Oct 3, 2017 12:38 PM

Film shot at awe-inspiring locales of Darjeeling’s Lebong Valley, Maharashtra’s Hemalachi Tanda and Sikkim’s Yumthang Valley

exchange4media Staff Jul 17, 2017 8:36 AM

Major bike manufacturers in the country have reported a growth in sale for the month of March 2016 as compared to the sales for the same period last year

Ronald Menezes Apr 19, 2016 8:01 AM

The two wheeler industry saw a decent run in February 2016 with most of the manufacturers showing their sales in the green. A brief on what has happened so far

Ronald Menezes Mar 18, 2016 7:58 AM

Royal Enfield, part of the Eicher group has overtaken Harley-Davidson in terms of market share and has posted a 33% hike in profits compared to its international rival in 2015.

Ronald Menezes Mar 7, 2016 8:48 AM

He will be responsible for building thought leadership for the brand and leading commercial business for Royal Enfield

exchange4media Staff Jan 20, 2015 11:56 AM

With hundreds of Royal Enfield clubs in the country, customers are the real brand ambassadors of the company, says R L Ravichandran of Eicher Motors

Deepa Balasubramanian Jun 25, 2012 6:35 PM