20:20 MSL bags PR & communications mandate for Royal Enfield in India

20:20 MSL will handle PR, media & influencer engagement and external stakeholder communications for Royal Enfield, for corporate and brand, across motorcycles, apparel, & accessories business in India

e4m by exchange4media Staff
Updated: Feb 19, 2020 2:48 PM
20:20 MSL and Royal Enfield

Royal Enfield, the world’s oldest motorcycle brand in continuous production, and global leader in the middle-weight motorcycling segment has appointed 20:20 MSL as its strategic communications partner in India. This appointment will see the Publicis Groupe owned agency take on all public relations, media and influencer engagement, and other organic external stakeholder communications for Royal Enfield, for corporate and brand, across motorcycles, apparel, and accessories business in India.

A unit of Eicher Motors Limited, Royal Enfield aims to grow and expand the mid-sized motorcycle segment in India and across the world, with its unique and distinctive modern classic motorcycles. With a strong community of more than 3.5 million riders in India, the brand endeavours to encourage the spirit of exploration and pure motorcycling through its portfolio of old-school, British classic style motorcycles, and by nurturing the leisure riding culture in India through its array of rides and events.

Speaking about the appointment of 20:20 MSL as the new strategic communications agency, Shubhranshu Singh, Global Head - Brand & Marketing, Royal Enfield, said “As we move into the next phase of growth in India and across the world, we were looking for a public relations and communications partner with strong strategic capabilities, as well as with adequate scale and depth of understanding. We’re happy to bring onboard 20:20 MSL and look forward to working with them and continue to bring compelling and inspiring stories and build memorable PR campaigns”

Viju George, Managing Director, 20:20 MSL added, “Royal Enfield is a powerful brand, as it infuses a sense of pride in every rider. We are delighted to partner and reinforce brand love through dynamic storytelling.

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