The sixth edition of ‘India Ka Fashion Capital’ campaign is live on television and digital platforms for a period of 8 weeks

exchange4media Staff Jan 23, 2021 7:27 AM


The campaign has been curated after extensive research to understand factors that affect consumers’ decisions and pain points when purchasing their daily groceries

exchange4media Staff Jan 22, 2021 1:19 PM


The company's revenue from operations shot up to Rs 371.76 crore for the fiscal ended 31st March 2020 from Rs 184.22 crore in FY19

exchange4media Staff Jan 4, 2021 2:43 PM


The campaign, which ran from 12th October - 21st October 2020, aimed to generate buzz and excitement around the #BigBillionDays sale

exchange4media Staff Dec 21, 2020 7:16 PM


In FY20, the payment app received a fund infusion worth Rs 1,710 crore from its parent company through three rounds of funding

exchange4media Staff Dec 14, 2020 5:02 PM


Industry watchers note that the e-tailer festive ad spends may be at the same level as last year, at an annual level the spends may see an overall reduction when compared to last year

Misbaah Mansuri Nov 10, 2020 8:23 AM


The two brands will be partnering for the delivery of Starbucks' essential merchandise and coffee-brewing equipment

exchange4media Staff Nov 6, 2020 4:42 PM


As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top advertisers and brands

exchange4media Staff Oct 30, 2020 7:56 AM


The partnership aims to strengthen omni-channel capabilities and enhance consumer fashion experience

exchange4media Staff Oct 23, 2020 1:44 PM


The government has asked the ecommerce platforms to explain in 15 days why no action should be taken against them

exchange4media Staff Oct 17, 2020 9:34 AM


The campaign, conceptualised by McCann Worldgroup, features Virat Kohli, Ranbir Kapoor, Alia Bhat, Amitabh Bachchan and Mahesh Babu

exchange4media Staff Oct 7, 2020 10:45 AM


Fynd's merchants can activate their physical stores on the Flipkart marketplace, place their products in front of a bigger audience, and manage inventory and orders within Fynd

exchange4media Staff Oct 6, 2020 12:03 PM


Flipkart Wholesale is looking to digitally transform kiranas and MSMEs to help them grow faster

exchange4media Staff Sep 24, 2020 1:29 PM


Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech at GroupM India & Head Of Voice, WPP India, writes on Conversational Experiences to help brands reduce dependencies on manual processes

Niraj Ruparel Sep 24, 2020 9:08 AM


The report released by WPP & Kantar said that the total value of the BrandZ India Top 75 fell by 6 per cent in 2020, shedding $13 billion in value for a total brand value of $215.608 billion

Dipali Banka Sep 18, 2020 5:38 PM


The programme is part of Flipkart Group's efforts to drive growth for millions of kiranas across the country

exchange4media Staff Sep 9, 2020 12:46 PM

Arpan Sheth?blur=25

At Flipkart Connect 2.0- Unveiling Tomorrow, Today, Arpan Sheth, Senior Partner, Bain & Company spoke about Global Learnings: Understanding e-commerce and its drivers across geographies 

exchange4media Staff Sep 5, 2020 2:06 PM


Flipkart Connect 2.0: The Chief Product Officer of Flipkart talks about the next 200 million customers who will form the next wave of adoption of digital commerce in the country, and more

exchange4media Staff Sep 5, 2020 2:04 PM


Flipkart Connect 2.0: The CEO of Flipkart Group said there are two large pillars around which the company centers its customer value proposition- affordability and access

exchange4media Staff Sep 5, 2020 8:19 AM

rajan anandan?blur=25

Rajan Anandan, MD, Surge and Sequoia Capital India LLP shared his thoughts on the evolution of commerce advertising at Flipkart Connect 2020

exchange4media Staff Sep 4, 2020 2:26 PM