flipkart
Myntra’s advertising bill nearly doubles ad revenue as company swings to loss
e4m Staff Oct 20, 2026 4:02 PM
The group’s revenue from operations rose to ₹1,45,880 crore, while its net loss narrowed marginally by ₹178 crore to ₹8,468 crore
e4m Staff Oct 15, 2026 6:23 PM
Dibyendu Sen joins Flipkart Minutes from Criteo, where he most recently served as Senior Manager – Sales, Enterprise
From Flipkart to Amazon, big festive campaigns are increasingly coming from independents, as brands chase sharper cultural ideas and faster turnarounds
Aryendra Khan Oct 8, 2026 8:35 AM
Before joining Flipkart, Banerjee was associated with Whirlpool Corporation
e4m Staff Oct 6, 2026 12:51 PM
Chandrasekaran held the position of Director at Myntra before his promotion
As brands chase visibility across more platforms and formats, agency leaders debate whether content volume is diluting distinctive creative work
Aryendra Khan Sep 25, 2026 9:39 AM
This festive season, BARC uncertainty, digital-first spending and scarce premium inventory are giving OOH a bigger role in the festive advertising mix
Sandhi Sarun Sep 25, 2026 9:15 AM
Industry players say YouTube expanding brand partnerships in terms of product tagging to help high-value or high-margin categories to scale; brands can also track ROI from creator campaigns
Shalinee Mishra Sep 25, 2026 8:42 AM
Prior to joining LinkedIn, Mani was Senior Engineering Manager at Flipkart
e4m Staff Sep 24, 2026 11:46 AM
Local pitches accounted for 86% of assessed media spend, with 46 local reviews worth $719M against 16 global or multi-market pitches worth $119M, says COMvergence's New Business Barometer for India
e4m Staff Sep 21, 2026 4:08 PM
From Ravi Kishan’s viral charm to Bajaj’s nostalgic comeback, this week’s ads explore humour, nostalgia and fresh ways to connect with consumers
Aryendra Khan Sep 19, 2026 10:02 AM
She joins the technology major after a six-year stint at Flipkart, where she most recently served as Vice President – Corporate Affairs and Head – Corporate Communications and CSR
e4m Staff Sep 16, 2026 8:00 AM
From reimagining cultural symbols to bringing festive traditions into the home, brands are finding new ways to celebrate Bappa this Ganesh Chaturthi
Aryendra Khan Sep 14, 2026 9:20 AM
Flipkart, Amazon, boAt Lifestyle, Been There Done That (BTDT) Media, Ittisa Digital Media among top winners
Gupta joins the adtech company after a three-year stint at venture capital firm RTP Global
From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet
Aryendra Khan Aug 28, 2026 9:06 AM
From an 80-20 split to equal regional spend, the new blueprint for penetrating tier 2 And tier 3 India
NATIVE CONTENT Aug 25, 2026 5:03 PM
As per reports, Gunjan Bhartia, Senior Vice President of business finance, and Amer Hussain, Vice President of supply chain for Grocery and Minutes are set to step
e4m Desk Aug 22, 2026 12:05 PM
Explore this week's standout ad campaigns from Flipkart, Google, and more, showcasing creativity, humour, and a courtroom clash in the advertising world.
Aryendra Khan Aug 22, 2026 10:03 AM
As brands chase shock value for cut-through, Flipkart's obituary-style sale ad reopens the debate on where provocation ends and poor judgement begins
Aryendra Khan Aug 20, 2026 7:42 AM
An ad mimicking obituary notices to promote Flipkart’s Freedom Sale has triggered widespread criticism online, with author Shobhaa De calling for a consumer boycott
e4m Staff Aug 17, 2026 8:24 AM
Marketers say the next phase of retail media growth will be defined not by shopper data alone, but by how quickly platforms turn that data into actionable insights
Kanchan Srivastava Jul 21, 2026 8:28 AM
In this role, Nitika Lal will drive brand, customer growth and retention initiatives at Shopsy
The upcoming ‘boltt’ smartphone portfolio will span both 4G and 5G affordable devices across the Evo and Ace series
As brands invest in creator-led discovery, industry executives say the focus is shifting from viral moments to sustained engagement, with visibility & repeated exposure reshaping marketing strategies
Shalinee Mishra Jun 30, 2026 9:17 AM
From restaurant bills to AI futures, this week's best ads leaned into humour, nostalgia, and storytelling that had something real to say
Aryendra Khan Jun 27, 2026 9:00 AM
Creators are becoming recurring faces, storytelling partners, cultural ambassadors, and trusted voices who help brands build consistency, credibility, and relevance over time
Shalinee Mishra Jun 19, 2026 8:54 AM
Prior to joining Flipkart Ads, Anand Ajantiwale spent over a decade at Amazon
e4m Staff May 22, 2026 12:42 PM
According to reports, Vineeth Nair, the current CEO of Ajio, will take on a broader role overseeing Reliance Retail’s fashion and lifestyle business
e4m Staff May 20, 2026 12:04 PM
Tajeshwar Singh was earlier with Tata Digital for nearly 4 years, with his last position being Business Head - Commerce Categories
e4m Staff Apr 27, 2026 2:43 PM
Pais is currently Senior VP - BU Head Fashion at Flipkart and the CBO at Myntra
Focus on enabling global-first and AI-native businesses from India to scale internationally
e4m Staff Apr 8, 2026 10:36 PM
Data shared by platforms with e4m indicates that IPL match hours are increasingly emerging as high-intent shopping windows
Pooja Yadav Apr 7, 2026 9:29 AM
As the IPL 2026 season begins, here are a few ads that caught our eye this week
Aryendra Khan Mar 28, 2026 10:00 AM
While a section of netizens says the messaging breaks through the cluttered advertising environment, others have questioned if the reference was needed at all
e4m Staff Mar 23, 2026 5:08 PM
From cultural metaphors to humorous dramatisations, this week's campaigns span categories but share one thread: storytelling that earns attention
Aryendra Khan Mar 21, 2026 8:39 AM
The leadership change comes as Flipkart prepares for an IPO reportedly planned for next year
e4m Staff Mar 20, 2026 3:21 PM
Before Cleartrip, Pallavi Saxena spent more than a decade at Flipkart
e4m Staff Mar 10, 2026 3:30 PM
Digbijay Mishra will lead Corporate Communications for the Flipkart Group
e4m Staff Mar 3, 2026 10:22 AM
Over the years, Priyanka Roy has held key communications roles at NSE India for over 4.5 years, at Capgemini for more than six years, and other organisations
This is how Indian brands celebrated love in all its modern, messy, beautifully real forms this Valentine's Day
Aryendra Khan Feb 14, 2026 8:50 AM