Gideon will report to Rajneesh Kumar, SVP & Chief Corporate Affairs Officer at Flipkart

exchange4media Staff Oct 21, 2019 1:19 PM

With festive sales coming to an end, it seems e-commerce giants are going slow with ad insertions on TV

exchange4media Staff Oct 21, 2019 8:55 AM

Nayak, Group MD of Posterscope, South Asia, India, talks about the different kinds of avenues brands tap into while leveraging OOH during the festive season

Anjali Thakur Oct 21, 2019 8:46 AM

Zee TV viewers were able to scan QR codes on their TV screens to shop for featured products that were available at discounted prices on Flipkart

exchange4media Staff Oct 17, 2019 4:11 PM

Industry watchers say that if content is good then audience is always ready to embrace a new platform & that Flipkart’s move will make it a one-stop shop for shopping to content

Shikha Paliwal Oct 17, 2019 8:57 AM

Scheduled to premiere on the Flipkart app on October 19, 2019, the show will feature celebrities as students in Farah Khan’s ‘school’

exchange4media Staff Oct 16, 2019 12:52 PM

The first creator to join the platform is Guneet Monga

exchange4media Staff Oct 15, 2019 2:47 PM

The current edition of Bigg Boss on VOOT has digital sponsors like Ace2Three, Swiggy, Flipkart and Revv Cars

exchange4media Staff Oct 14, 2019 7:12 PM

Sagar Kapoor, CCO, Lowe Lintas, and Hari Krishnan, President, Lowe Lintas share how the agency has contributed to the success of Big Billion Days through its campaigns

Noel Dsouza Oct 9, 2019 8:55 AM

Ad insertions by Amazon India, which has been ranking as the number 1 advertiser for the past 2 weeks, rose from 14889 in week 38 to 30729 in week 39

exchange4media Staff Oct 9, 2019 8:52 AM

Motarwar was previously Director of Engineering with Flipkart

exchange4media Staff Oct 7, 2019 12:27 PM

According to the data, Amazon Online India is the top advertiser, leading with 10 per cent insertions

exchange4media Staff Oct 7, 2019 8:33 AM

Brands including Flipkart, Ola, Big Basket, CRED, Meesho and Snapdeal are collaborating with GiveIndia to provide to the underprivileged and those in need

exchange4media Staff Oct 3, 2019 2:52 PM

Srinivas Rao, Senior Vice President-Marketing, says the retail fashion brand conglomerate targets to reach the 100-store milestone in two years

Misbaah Mansuri Oct 1, 2019 8:06 AM

Industry experts explain how they are strengthening their businesses during the economic slump with the help of festive sales

Shreshtha Verma Sep 30, 2019 8:25 AM

As the 'Sanju' star celebrates his birthday on September 28th, we take a look at some of his most memorable ads

Shreshtha Verma Sep 28, 2019 10:00 AM

Offers with the lowest prices for realme devices like realme C2, realme 3, realme 5, realme 3 Pro and realme 5 Pro

exchange4media Staff Sep 23, 2019 3:08 PM

The campaign by Lowe Lintas includes over 100 TVCs, 3 million digital assets and collaborations with digital platforms

exchange4media Staff Sep 21, 2019 8:11 AM

Experts say any promise of value-added services on apps is a good marketing strategy

Shikha Paliwal Sep 20, 2019 8:26 AM

Introduces ‘Look Book’ and ‘Flip Score’ among other innovations now available for brands and sellers

exchange4media Staff Sep 19, 2019 2:05 PM