Gautam was with Flipkart for over 3 years; her Netflix appointment comes at a time when the company is expanding in India

Ruhail Amin 1 week ago

TV brand to offer 1-year complimentary ZEE5 subscription to its first 1,000 customers on THOMSON TV day sale on Feb 10 and 11 on Flipkart

exchange4media Staff 07-February-2019

Bhandari previously worked as Senior Marketing Director at Flipkart and led the marketing strategy and launch of the immensely successful Big Billion Days

exchange4media Staff 07-February-2019

RIL’s Jio venture disrupted the telecommunications space and forced some players to shut shop and others to merge. Its foray into e-commerce is expected to cause a similar dynamic

Ruhail Amin 25-January-2019

Amar Nagaram has been named as Head, Myntra and Jabong, and will report to Flipkart's Group CEO, Kalyan Krishnamurthy

exchange4media Staff 14-January-2019

FMCG majors Hindustan Lever, Reckitt Benckiser and ITC Ltd. featured among top three advertisers

exchange4media Staff 07-January-2019

Brands like Jawa Motorcyles and Santro too grabbed eyeballs with key re-launches

Dolly Mahayan 02-January-2019

BARC Week 51: IBF which led the category the previous week for its role in issuing TVCs on the new TRAI tariff order, slipped to the third spot

exchange4media Staff 31-December-2018

We asked experts what they think about the campaign, and take a look at other similar advertising campaigns by brands

Misbaah Mansuri 27-December-2018

Sriram Venkataraman has been appointed as Chief Operating Officer, while Amar Nagaram is set to become Chief of Engineering at Myntra

exchange4media Staff 19-December-2018

A campaign on GenE, the new gender-equal generation, sheds light on the subconscious sexism that starts at an early stage of our lives

exchange4media Staff 27-November-2018

While the probe did not find evidence to corroborate complainant’s assertions against Binny, it did reveal other lapses in judgement, particularly a lack of transparency, Walmart said in a statement.

exchange4media Staff 13-November-2018

Panel of industry experts discuss ‘Brand building on mobile only - reality or myth’

exchange4media Staff 02-November-2018

Online portals Flipkart and Trivago climbed to the second and fourth positions, respectively

exchange4media Staff 24-October-2018

Ananth Narayanan, CEO of Myntra-Jabong will continue to head Jabong, and Manohar Kamath, CXO & Chief of Myntra Fashion Brands will take over as interim Head of Categories

exchange4media Staff 17-October-2018

In the Top 10 Advertisers list only Amazon.in forayed at third spot; there was no other e-commerce portal apart from them

exchange4media Staff 17-October-2018

Turns out both ecommerce giants are harping on the word 'budget' to expand their reach and bring the next wave of consumers online. But will it work?

Madhuwanti Saha and Venkata Susmita Biswas 12-October-2018

Flipkart to deliver over 3 million personalised digital ads over the course of the three week campaign that began last week

Venkata Susmita Biswas 08-October-2018

Last week's leaders e-commerce giants Amazon.in and Flipkart dramatically slipped to eight and 10th spots in the same category

exchange4media Staff 03-October-2018

In the US, advertisers are expected to spend $4.61 billion on Amazon in 2018, accounting for 4.1% of all digital ad spend. While in India, nearly 15% of digital ad monies can be attributed to the ad revenues of OTT platforms.

Venkata Susmita Biswas 24-September-2018