From mock products to practical jokes, here's how brands kept the spirit of the day alive

Mansi Sharma Apr 2, 2021 7:43 AM

The emergence of Amazon, Flipkart, Paytm and Snapdeal as key advertising channels signals a shift in consumer behaviour as more shoppers take to online shopping

Javed Farooqui Mar 31, 2021 8:14 AM

Sarah Gideon, Senior Director and Head Corporate Communications, Flipkart, opens up about her professional journey, her inspiration and more

Nafisa Shaheen Mar 22, 2021 1:43 PM

The campaign showcases the journey of three women entrepreneurs and their stories of courage, perseverance and success, as the walls around them close in - metaphorically

exchange4media Staff Mar 6, 2021 8:42 AM

Flipkart's DSP will provide brands of all scales to engage with a growing consumer base

exchange4media Staff Feb 15, 2021 12:17 PM

The sixth edition of ‘India Ka Fashion Capital’ campaign is live on television and digital platforms for a period of 8 weeks

exchange4media Staff Jan 23, 2021 7:27 AM

The campaign has been curated after extensive research to understand factors that affect consumers’ decisions and pain points when purchasing their daily groceries

exchange4media Staff Jan 22, 2021 1:19 PM

The company's revenue from operations shot up to Rs 371.76 crore for the fiscal ended 31st March 2020 from Rs 184.22 crore in FY19

exchange4media Staff Jan 4, 2021 2:43 PM

The campaign, which ran from 12th October - 21st October 2020, aimed to generate buzz and excitement around the #BigBillionDays sale

exchange4media Staff Dec 21, 2020 7:16 PM

In FY20, the payment app received a fund infusion worth Rs 1,710 crore from its parent company through three rounds of funding

exchange4media Staff Dec 14, 2020 5:02 PM

Industry watchers note that the e-tailer festive ad spends may be at the same level as last year, at an annual level the spends may see an overall reduction when compared to last year

Misbaah Mansuri Nov 10, 2020 8:23 AM

The two brands will be partnering for the delivery of Starbucks' essential merchandise and coffee-brewing equipment

exchange4media Staff Nov 6, 2020 4:42 PM

As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top advertisers and brands

exchange4media Staff Oct 30, 2020 7:56 AM

The partnership aims to strengthen omni-channel capabilities and enhance consumer fashion experience

exchange4media Staff Oct 23, 2020 1:44 PM

The government has asked the ecommerce platforms to explain in 15 days why no action should be taken against them

exchange4media Staff Oct 17, 2020 9:34 AM

The campaign, conceptualised by McCann Worldgroup, features Virat Kohli, Ranbir Kapoor, Alia Bhat, Amitabh Bachchan and Mahesh Babu

exchange4media Staff Oct 7, 2020 10:45 AM

Fynd's merchants can activate their physical stores on the Flipkart marketplace, place their products in front of a bigger audience, and manage inventory and orders within Fynd

exchange4media Staff Oct 6, 2020 12:03 PM

Flipkart Wholesale is looking to digitally transform kiranas and MSMEs to help them grow faster

exchange4media Staff Sep 24, 2020 1:29 PM

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech at GroupM India & Head Of Voice, WPP India, writes on Conversational Experiences to help brands reduce dependencies on manual processes

Niraj Ruparel Sep 24, 2020 9:08 AM

The report released by WPP & Kantar said that the total value of the BrandZ India Top 75 fell by 6 per cent in 2020, shedding $13 billion in value for a total brand value of $215.608 billion

Dipali Banka Sep 18, 2020 5:38 PM