Industry players say increasing data penetration and enhanced reach of e-commerce have increased smartphone consumers in Tier II and III cities

Shreshtha Verma Dec 6, 2019 8:57 AM

Siddhartha Roy, COO, Hungama Digital Media, spoke about recent strategic partnerships, marketing & advertising strategies behind the partnerships and imminent plans

Neethu Mohan Dec 6, 2019 8:21 AM

The brand associations include Pantaloons, Hasbro, Flipkart, ITC, Asian Paints, Hamleys and Scholastic among others. Disney’s Frozen 2 is set to hit the screens this Friday

exchange4media Staff Nov 18, 2019 6:30 PM

Flipkart will be leveraging increasing prevalence of online shopping in Metros, Tier-2 and Tier-3 cities

exchange4media Staff Nov 6, 2019 12:34 PM

The smartphone brand grows by over 160% from last year. With 10-million total shipments, realme retains its no.1 position among top 3 smartphone brands in India

exchange4media Staff Nov 5, 2019 4:58 PM

The mobile-led interactive campaign for Big Billion Days reached almost 5 million users with a 2% click-through rate

exchange4media Staff Nov 5, 2019 12:09 PM

Brands throng social media to spread awareness about the pollution situation in the capital, promote products and boost sales volumes. Air purifier sales spiked up by 25-30%, post-Diwali

Shreshtha Verma Nov 5, 2019 8:25 AM

The company has reduced its losses to Rs 17,231 crore in year ending March 2019

exchange4media Staff Nov 2, 2019 10:36 AM

PhonePe spent Rs 1,296 crore on advertising and promotion, accounting for over 60% of total expenditure in FY19

exchange4media Staff Oct 30, 2019 2:51 PM

Online players have captured the market through deep discounting and deeper penetration, feel offline retailers

Shreshtha Verma Oct 25, 2019 9:10 AM

Gideon will report to Rajneesh Kumar, SVP & Chief Corporate Affairs Officer at Flipkart

exchange4media Staff Oct 21, 2019 1:19 PM

With festive sales coming to an end, it seems e-commerce giants are going slow with ad insertions on TV

exchange4media Staff Oct 21, 2019 8:55 AM

Nayak, Group MD of Posterscope, South Asia, India, talks about the different kinds of avenues brands tap into while leveraging OOH during the festive season

Anjali Thakur Oct 21, 2019 8:46 AM

Zee TV viewers were able to scan QR codes on their TV screens to shop for featured products that were available at discounted prices on Flipkart

exchange4media Staff Oct 17, 2019 4:11 PM

Industry watchers say that if content is good then audience is always ready to embrace a new platform & that Flipkart’s move will make it a one-stop shop for shopping to content

Shikha Paliwal Oct 17, 2019 8:57 AM

Scheduled to premiere on the Flipkart app on October 19, 2019, the show will feature celebrities as students in Farah Khan’s ‘school’

exchange4media Staff Oct 16, 2019 12:52 PM

The first creator to join the platform is Guneet Monga

exchange4media Staff Oct 15, 2019 2:47 PM

The current edition of Bigg Boss on VOOT has digital sponsors like Ace2Three, Swiggy, Flipkart and Revv Cars

exchange4media Staff Oct 14, 2019 7:12 PM

Sagar Kapoor, CCO, Lowe Lintas, and Hari Krishnan, President, Lowe Lintas share how the agency has contributed to the success of Big Billion Days through its campaigns

Noel Dsouza Oct 9, 2019 8:55 AM

Ad insertions by Amazon India, which has been ranking as the number 1 advertiser for the past 2 weeks, rose from 14889 in week 38 to 30729 in week 39

exchange4media Staff Oct 9, 2019 8:52 AM