Along with the new ICON AC series, Panasonic also offers its Connected ACs under the MirAIe series on Flipkart

exchange4media Staff Mar 23, 2020 3:52 PM

Prior to Lifestyle, Vasudev had been Flipkart Group Head of Fashion and Head of Myntra for five years

exchange4media Staff Mar 17, 2020 2:38 PM

The 360-degree campaign stems from the insight that budget-conscious consumers want to buy best-in-class products equipped with the latest technology at affordable prices

exchange4media Staff Mar 11, 2020 2:03 PM

The film highlights how Flipkart Seller Hub is the right avenue to drive change as it is a platform with no gender bias

exchange4media Staff Mar 9, 2020 11:59 AM

Kohli will feature in the brand’s upcoming campaigns across platforms; campaign to be on air during the upcoming IPL season

exchange4media Staff Feb 19, 2020 5:00 PM

Advertising spends on e-commerce platforms crossed Rs 2,100 crore in 2019; spend pool expected to grow at CAGR of 44% to reach Rs 18,700 crore by 2025, say industry experts

Shikha Paliwal Feb 7, 2020 8:28 AM

Idea #IndiaKaLiveNetwork and Flipkart's Big Billion Days Sale were among some of the top interactive ads of 2019

exchange4media Staff Jan 21, 2020 6:03 PM

The brand spent Rs 1,141 crore in FY19 compared to Rs 731.3 crore in FY18

Misbaah Mansuri Jan 7, 2020 8:44 AM

Flipkart confirms Vasudev's resignation after a five-year stint with the company

exchange4media Staff Dec 17, 2019 3:35 PM

Industry players say increasing data penetration and enhanced reach of e-commerce have increased smartphone consumers in Tier II and III cities

Shreshtha Verma Dec 6, 2019 8:57 AM

Siddhartha Roy, COO, Hungama Digital Media, spoke about recent strategic partnerships, marketing & advertising strategies behind the partnerships and imminent plans

Neethu Mohan Dec 6, 2019 8:21 AM

The brand associations include Pantaloons, Hasbro, Flipkart, ITC, Asian Paints, Hamleys and Scholastic among others. Disney’s Frozen 2 is set to hit the screens this Friday

exchange4media Staff Nov 18, 2019 6:30 PM

Flipkart will be leveraging increasing prevalence of online shopping in Metros, Tier-2 and Tier-3 cities

exchange4media Staff Nov 6, 2019 12:34 PM

The smartphone brand grows by over 160% from last year. With 10-million total shipments, realme retains its no.1 position among top 3 smartphone brands in India

exchange4media Staff Nov 5, 2019 4:58 PM

The mobile-led interactive campaign for Big Billion Days reached almost 5 million users with a 2% click-through rate

exchange4media Staff Nov 5, 2019 12:09 PM

Brands throng social media to spread awareness about the pollution situation in the capital, promote products and boost sales volumes. Air purifier sales spiked up by 25-30%, post-Diwali

Shreshtha Verma Nov 5, 2019 8:25 AM

The company has reduced its losses to Rs 17,231 crore in year ending March 2019

exchange4media Staff Nov 2, 2019 10:36 AM

PhonePe spent Rs 1,296 crore on advertising and promotion, accounting for over 60% of total expenditure in FY19

exchange4media Staff Oct 30, 2019 2:51 PM

Online players have captured the market through deep discounting and deeper penetration, feel offline retailers

Shreshtha Verma Oct 25, 2019 9:10 AM

Gideon will report to Rajneesh Kumar, SVP & Chief Corporate Affairs Officer at Flipkart

exchange4media Staff Oct 21, 2019 1:19 PM