Reliance Retail taps Sandeep Karwa as CEO of Ajio

According to reports, Vineeth Nair, the current CEO of Ajio, will take on a broader role overseeing Reliance Retail’s fashion and lifestyle business

e4m by e4m Staff
Published: May 20, 2026 12:04 PM  | 1 min read
Reliance Retail appoints Sandeep Karwa as CEO of Ajio and Shein
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Reliance Retail has appointed Sandeep Karwa as Chief Executive Officer for Ajio, Shein and its broader online fashion and lifestyle portfolio, according to media reports.

Karwa joins after his most recent role at Coupang, where he served as Country Head for Taiwan operations. Prior to that, he spent over 12 years at in a range of leadership positions at Flipkart, including Vice President for Flipkart Ads.

Vineeth Nair, the current CEO of Ajio, will move to a broader role overseeing Reliance Retail’s fashion and lifestyle business. Nair has been associated with Ajio for nearly a decade.

Published On: May 20, 2026 12:04 PM