ajio
Growing market share and finding net new customers shouldn't stop at interest segments. Ajio went beyond platform assumptions to deterministic buyer signals from AudiencePro
NATIVE CONTENT Jun 5, 2026 9:13 AM
According to reports, Vineeth Nair, the current CEO of Ajio, will take on a broader role overseeing Reliance Retail’s fashion and lifestyle business
e4m Staff May 20, 2026 12:04 PM
The six-episode series, comprising 180-second episodic drops, extends the universe of AJIO’s most recent advertising campaign
e4m Staff Feb 10, 2026 3:16 PM
The campaign film features AJIO brand ambassadors Varun Dhawan and Shraddha Kapoor
e4m Staff Sep 10, 2025 1:24 PM
From recreation of iconic movie scenes to tapping in on nostalgia, we take a look at what worked or did not in this week’s brand campaigns
e4m Staff May 31, 2025 8:38 AM
The campaign brings to life four quirky films set across a food street, a dull government office, a local train, and a fast-paced pickleball match
e4m Staff May 30, 2025 1:28 PM
Ajio delivers a universal message with a culturally specific twist, grounded in humour and maternal love
Soumya Gawri May 7, 2025 9:39 AM
In a short film starring acclaimed actor Sheeba Chaddha, AJIO brings together a self-help group of mothers of India’s most loved (and most distracted) influencers and comedians
e4m Staff May 2, 2025 12:37 PM
The campaign, designed to support the AJIO All Stars Sale, includes two AI-generated films
e4m Staff Mar 10, 2025 3:36 PM
Content available for free. But for those looking for uninterrupted viewing, subscription plans start at Rs 149
e4m Staff Feb 14, 2025 7:47 AM
Through insightful trend conversations with key fashion opinion leaders, Ajio and Vogue India will delve into the most pressing topics and emerging trends in the fashion world
e4m Staff Jul 31, 2024 4:34 PM
The TVC for AJIO All-Star also stars Shruthi Hasan, Guru Randhawa and Abir Chatterjee
exchange4media Staff Mar 11, 2023 9:18 AM
Signs up ace Indian cricket all-rounder Hardik Pandya as brand ambassador
exchange4media Staff Nov 1, 2022 5:27 PM
As a part of the mandate, GCN will build a robust brand strategy and creative first social campaigns for the brand
exchange4media Staff Nov 1, 2022 11:43 AM
In the brand's category, Ajio.com is the new entrant with 14,443 insertions
exchange4media Staff Jun 19, 2020 8:46 AM



