Fire-Boltt forays into smartphones with ‘boltt’ launch in India

The upcoming ‘boltt’ smartphone portfolio will span both 4G and 5G affordable devices across the Evo and Ace series

by e4m Staff
Published: Jul 1, 2026 3:57 PM | 2 min read

Fire-Boltt has launched a new smartphone brand called boltt, marking its entry into the smartphone market while transitioning from a wearables leader to a broader consumer technology company.
The boltt smartphones, manufactured in India, will be available on Flipkart and other distribution channels, emphasizing local manufacturing and a consumer-first approach tailored for Indian users.
The smartphone portfolio will include affordable 4G and 5G devices across the Evo and Ace series, focusing on reliability, innovation, and accessibility to meet the evolving needs of modern Indian consumers.
Flipkart will support boltt's nationwide rollout, aiming to make premium smartphone experiences accessible to consumers in both metropolitan and non-metropolitan areas. Further details on the smartphone lineup are expected in the coming weeks.

Fire-Boltt has today announced its entry into the smartphone category with the launch of boltt, a new Made-in-India smartphone brand that will be available on Flipkart and other channels of distribution.

The move marks a significant milestone in Fire-Boltt's evolution from a wearables leader into a broader consumer technology company. The brand is now bringing its consumer-first approach into smartphones, a category that sits at the center of everyday digital experiences. Manufactured in India and designed for Indian consumers, boltt reflects Fire-Boltt's commitment to local manufacturing while combining its deep understanding of the market with Flipkart's extensive reach to bring its smartphone portfolio to consumers across the country.

The upcoming boltt smartphone portfolio will span both 4G and 5G affordable devices across the Evo and Ace series, built around the principles of reliability, innovation, and accessibility. Designed for the realities of modern India, the portfolio is intended to address the evolving expectations of users through thoughtful design, dependable performance, and features that deliver everyday value.

Arnav Kishore, Founder & CEO, boltt, said: “Over the years, millions of consumers have welcomed Fire-Boltt into their daily lives, helping us build one of India's largest connected consumer ecosystems. boltt is the next chapter in that journey. Smartphones sit at the heart of how people connect, create, learn, and aspire today, and we believe there is a significant opportunity for a homegrown brand that truly understands Indian consumers. With boltt, we are bringing together our consumer insights, technology expertise, and commitment to India to create smartphone experiences that are designed for the country and built for its future.”

Mukund Kedia, Senior Director, Flipkart said: ‘‘Flipkart is deeply committed to make premium smartphone experiences accessible to every consumer across metros and non-metros. With Flipkart’s large distribution scale and reach, coupled with boltt’s portfolio of 4G and 5G devices designed for everyday realities, consumers across the country can now enjoy smartphones that combine durability, performance, and innovation.”

Flipkart will play a pivotal role in supporting boltt’s nationwide rollout. Further details regarding the boltt smartphone portfolio will be announced in the coming weeks.