The report highlights user engagement strategies that can help online retailers boost retention and customer lifetime value

exchange4media Staff Aug 21, 2019 4:55 PM

APIS India started its Indian consumer business just 36 months ago and has become a strong player in e-commerce and modern trade segment

exchange4media Staff Jun 24, 2019 8:53 PM

Works of FCB Ulka, Ogilvy Mumbai, Dentsu Webchutney and Wunderman Thompson selected in Creative Effectiveness, Brand Experience & Activation, Creative eCommerce, Film and Mobile

exchange4media Staff Jun 19, 2019 1:38 PM

Snapdeal will have over 150 Miniso products across categories like beauty, baby care, home furnishing, stationery, mobile accessories, and decor

exchange4media Staff Jun 17, 2019 6:36 PM

The agency is responsible for handling its digital marketing mandate which encompasses social media management, performance marketing, and e-commerce managed services

exchange4media Staff May 22, 2019 7:59 PM

After expanding its online presence, Bhavishya Kelappan, Business Head - Mia by Tanishq, says the brand’s biggest task is to create awareness and desirability for the brand

Simran Sabherwal May 15, 2019 9:03 AM

Kashyap Vadapalli, CMO, Pepperfry tells us how Pepperfry is aligning its business and communication objectives for this year to stand out amongst competitors

Anam Khan May 2, 2019 8:46 AM

Goel has been associated with Shopclues since Aug 2015 in core leadership roles and has most recently served as its Vice President of Products

exchange4media Staff Apr 30, 2019 4:11 PM

RIL’s Jio venture disrupted the telecommunications space and forced some players to shut shop and others to merge. Its foray into e-commerce is expected to cause a similar dynamic

Ruhail Amin Jan 25, 2019 8:41 AM

Ahead of a speculated e-commerce launch, Google has been enumerating the various reasons people should look up products they want to buy on Google Search rather than across multiple e-commerce sites

Venkata Susmita Biswas Oct 19, 2018 8:39 AM

Talreja, Customer Care Associate, Chief of Marketing & Customer Officer of Shoppers Stop Limited on how the brand’s strengths lie in being a formidable retail player with solid partner relationships and a strong customer base

exchange4media Staff Sep 25, 2018 8:56 AM

In the US, advertisers are expected to spend $4.61 billion on Amazon in 2018, accounting for 4.1% of all digital ad spend. While in India, nearly 15% of digital ad monies can be attributed to the ad revenues of OTT platforms.

Venkata Susmita Biswas Sep 24, 2018 9:00 AM

Kantar Worldpanel presented a report on consumer behaviour and growth opportunities for marketers in the FMCG Industry

exchange4media Staff Jul 27, 2018 8:55 AM

With five collections to suit every mood and personality, the content giant is offering various lifestyle products ranging from laptop sleeves to tote bags and phone covers

exchange4media Staff Jul 26, 2018 2:11 PM

Experts advice brands to spend on e-commerce platforms during discount sales.

Venkata Susmita Biswas Jul 19, 2018 9:00 AM

India’s retail sector will nearly double in size between 2016 and 2019, report finds

exchange4media Staff Jun 21, 2018 8:52 AM

Ropes in influencers from each Indian state to promote the day

exchange4media Staff Jun 14, 2018 11:20 AM

The store will have an easy access to a selection of over 10,000 products from about 50 types of gifts

exchange4media Staff Jun 13, 2018 12:51 AM

Sundeep Chugh speaks about Benetton’s focus on India and how the country has become top of mind for all leading global brands

Ruhail Amin May 22, 2018 9:55 AM

Having raised a fresh round of funding recently, Amit Sinha, COO, Paytm Mall believes that the differentiated business model of the company will help it sustain the heat of the market.

Ruhail Amin May 3, 2018 8:57 AM