Sankalp Mehrotra, VP - Monetization, Flipkart, spoke to e4m about the growth of Flipkart Ads, what’s driving AdEx on e-commerce platforms in the country and more

Javed Farooqui Nov 17, 2022 9:00 AM


The one-day event will showcase WPP’s holistic eCommerce offering via a series of keynotes and workshops

exchange4media Staff Nov 14, 2022 3:28 PM

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Industry watchers expect the growth to continue thanks to digital's superior audience with intent, brands' e-comm adoption and platforms' excellent conversion rates

Javed Farooqui Nov 7, 2022 8:33 AM

D2C commerce?blur=25

The company is a brainchild of Manish Gupta, Ex- IIM A and an industry veteran with over 11 years of multi-faceted experience

exchange4media Staff Sep 16, 2022 6:11 PM


Prior to this, Gangadharan was with Sanofi as Digital Marketing & Media Head - Consumer Healthcare

exchange4media Staff May 23, 2022 2:38 PM


The two e-commerce giants are expected to reap rich dividends due to an increasing number of brands and categories taking to advertising in this space and the huge consumer base of these platforms

Javed Farooqui Jan 20, 2022 8:15 AM


According to Accenture’s report, this growth will be driven primarily by Gen Z & Millennial social media users, accounting for 62% of global social commerce spend

exchange4media Staff Jan 5, 2022 3:44 PM


At present, video commerce is in a nascent stage in India but has a huge potential to reach a size of $4-5 billion by 2025, a study reveals

Kanchan Srivastava Nov 26, 2021 9:14 AM


The industry is using digital media and the power of regional language content to spur the growth further

Simran Sabherwal & Mansi Sharma Oct 27, 2021 9:06 AM


The eCommerce Festive Season Report also highlighted that nearly 80% of the sellers agree that festive sales will play a key role in recovery from Covid-19 losses

exchange4media Staff Sep 24, 2021 12:49 PM


This partnership will make Slazenger’s product range available on Myntra and Flipkart, strengthening its presence in India

exchange4media Staff Sep 8, 2021 1:07 PM


The new launches are in categories of detergents (laundry and dishwashing) and home care. All three products can be purchased only via e-commerce platforms

exchange4media Staff Aug 14, 2021 4:00 PM

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According to Wunderman Thompson Commerce’s Future Shopper Report 2021, Amazon ranked highest in terms of service and experience they provide to Indian consumers

exchange4media Staff Jul 7, 2021 3:46 PM


The platform's shoppable video experience will be available for users to try out on the 30th June

exchange4media Staff Jun 28, 2021 7:10 PM


Malik – Divisional Chief Executive - Food Business, ITC shared insights on how companies can stay ahead of the digital curve at the e4m eTechmanch

exchange4media Staff Jun 26, 2021 8:42 AM

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The acquisition will provide Glance and Roposo end-to-end capability for launching celebrity and influencer-led LIVE commerce

exchange4media Staff Jun 14, 2021 7:24 PM

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The mandate includes setting up their e-commerce and handling the overall planning and execution on the digital front

exchange4media Staff Jun 1, 2021 12:54 PM

IKEA India?blur=25

The new app will offer 7,000 sustainable home furnishing products along with product recommendations, ratings, and reviews

exchange4media Staff May 27, 2021 1:48 PM