APIS India started its Indian consumer business just 36 months ago and has become a strong player in e-commerce and modern trade segment

exchange4media Staff 1 day ago

Works of FCB Ulka, Ogilvy Mumbai, Dentsu Webchutney and Wunderman Thompson selected in Creative Effectiveness, Brand Experience & Activation, Creative eCommerce, Film and Mobile

exchange4media Staff 6 days ago

Snapdeal will have over 150 Miniso products across categories like beauty, baby care, home furnishing, stationery, mobile accessories, and decor

exchange4media Staff 1 week ago

The agency is responsible for handling its digital marketing mandate which encompasses social media management, performance marketing, and e-commerce managed services

exchange4media Staff 22-May-2019

After expanding its online presence, Bhavishya Kelappan, Business Head - Mia by Tanishq, says the brand’s biggest task is to create awareness and desirability for the brand

Simran Sabherwal 15-May-2019

Kashyap Vadapalli, CMO, Pepperfry tells us how Pepperfry is aligning its business and communication objectives for this year to stand out amongst competitors

Anam Khan 02-May-2019

Goel has been associated with Shopclues since Aug 2015 in core leadership roles and has most recently served as its Vice President of Products

exchange4media Staff 30-April-2019

RIL’s Jio venture disrupted the telecommunications space and forced some players to shut shop and others to merge. Its foray into e-commerce is expected to cause a similar dynamic

Ruhail Amin 25-January-2019

Ahead of a speculated e-commerce launch, Google has been enumerating the various reasons people should look up products they want to buy on Google Search rather than across multiple e-commerce sites

Venkata Susmita Biswas 19-October-2018

Talreja, Customer Care Associate, Chief of Marketing & Customer Officer of Shoppers Stop Limited on how the brand’s strengths lie in being a formidable retail player with solid partner relationships and a strong customer base

exchange4media Staff 25-September-2018

In the US, advertisers are expected to spend $4.61 billion on Amazon in 2018, accounting for 4.1% of all digital ad spend. While in India, nearly 15% of digital ad monies can be attributed to the ad revenues of OTT platforms.

Venkata Susmita Biswas 24-September-2018

Kantar Worldpanel presented a report on consumer behaviour and growth opportunities for marketers in the FMCG Industry

exchange4media Staff 27-July-2018

With five collections to suit every mood and personality, the content giant is offering various lifestyle products ranging from laptop sleeves to tote bags and phone covers

exchange4media Staff 26-July-2018

Experts advice brands to spend on e-commerce platforms during discount sales.

Venkata Susmita Biswas 19-July-2018

India’s retail sector will nearly double in size between 2016 and 2019, report finds

exchange4media Staff 21-June-2018

Ropes in influencers from each Indian state to promote the day

exchange4media Staff 14-June-2018

The store will have an easy access to a selection of over 10,000 products from about 50 types of gifts

exchange4media Staff 13-June-2018

Sundeep Chugh speaks about Benetton’s focus on India and how the country has become top of mind for all leading global brands

Ruhail Amin 22-May-2018

Having raised a fresh round of funding recently, Amit Sinha, COO, Paytm Mall believes that the differentiated business model of the company will help it sustain the heat of the market.

Ruhail Amin 03-May-2018

The 'Showstopper Festival', being held between the 27th and 30th of April, is targeted to fashion aficionados. It will showcase an exquisite collection from renowned international, luxury, designer, beauty, accessory and 'athleisure' brands.

exchange4media Staff 28-April-2018