The Advertising Club to host digital review D-CODE on Aug 1
Manish Aggarwal appointed as Business Head of Zee5
Branding is not a marketing problem; it is a business problem: CEO, Brands of Desire
Is Croma's 'Upgrade Life' campaign responsible consumerism done right?
BARC Week 27: Lizol leads Top 10 Brands
Digital to Capture 95% of Growth in 2018 and 99% in 2019: GroupM's mid-year study
India’s retail sector will nearly double in size between 2016 and 2019, report finds
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Craftsvilla launches 4th World Ethnic Day with new campaign
Ropes in influencers from each Indian state to promote the day
Snapdeal launches special store for Father's Day gifting
The store will have an easy access to a selection of over 10,000 products from about 50 types of gifts
India is our most important market outside Italy: CEO & MD, Benetton India
Sundeep Chugh speaks about Benetton’s focus on India and how the country has become top of mind for all leading global brands
We are well funded and here to stay- Amit Sinha, COO, Paytm Mall
Having raised a fresh round of funding recently, Amit Sinha, COO, Paytm Mall believes that the differentiated business model of the company will help...
Happy mcgarrybowen creates sassy high-fashion film for Jabong’s 'Showstopper Festival'
The 'Showstopper Festival', being held between the 27th and 30th of April, is targeted to fashion aficionados. It will showcase an exquisite collectio...
CleverTap’s Advanced Mobile Marketing Platform Empowers Growth Marketers at Seamless Asia, 2018
CleverTap will showcase the dynamic capabilities of its data-driven mobile marketing solution suite that empowers marketers to intelligently identify,...
Urban Ladder pledges to do away with labels with New Campaign- 'Labels Belong on Objects'
The campaign sheds light on the fact that society tends to label women, their lifestyle and their choices, thus boxing them in and limiting the idea o...
Guest Column: Digital will see greater growth, while TV and print will continue to dominate: Joy Chakraborthy, TV18
Joy Chakraborthy, – Forbes India & President – Revenue, TV18, forecasts media trends that will shape 2018
Online and offline commerce should be seamless to derive profit: Markus Noder, Serviceplan International
Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values
Are advertisers bullish with festive ad spends this year?
A total of Rs 24,000 cr is expected to be spent over the two-month period
Build amazing products and everything else will come: Rajan Anandan, Google
Rajan Anandan, Vice President, South East Asia and India, Google, said that a technology brand first prioritises on scale and its products and that mo...
Ziox Mobiles appoints Vikash Chandra as GM, eCommerce and TV Shopping business
Ziox aims to accomplish online sales of up to 20% of the total sales in this FY 2017-2018, staggered 15% in the current quarter and 20% in the next qu...
Snapdeal story a classic example of short term approach: Experts
The once glorified example in the ecommerce business, Snapdeal has become a classic boom to bust story. Here are some insights into the factors that l...
Brands are not built through advertising; it takes servicing and more: Amit Sharma, CEO, ShopX
Amit Sharma, CEO, ShopX, talks about how the company started to where it is right now, future plans and more
Our e-commerce business will piggyback on our payment business: Vijay Shekhar Sharma, Paytm
Vijay Shekhar Sharma, Founder and CEO, Paytm, said the proposed e-commerce venture, which will be backed by the Chinese e-commerce giant Alibaba, will...
News broadcasters pin hopes on elections, budget & IPL to boost ad revenues
Another big factor that has helped the news broadcasters to tide over the demonetisation blues has been the build up to the UP and Punjab elections, w...
News broadcasters pin hopes on elections, budget & IPL to boost ad revenues
Another big factor that has helped the news broadcasters to tide over the demonetisation blues has been the build up to the UP and Punjab elections, w...
Virtual Reality and Augmented Reality offer extensive marketing benefits for brands: Warc Toolkit 2017
VR and AR are set to revolutionize the ecommerce industry with a value that is predicted to hit USD 150 bn by 2020.
Publicis Commerce makes Asia debut; Ken Mandel to captain new capability
By combining Publicis Media’s media buying, planning & analytic capabilities with Interactive Solutions experience optimizing brand assets within over...
In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category
Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.
Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space