Chingari has become the first short video app globally to make short videos shoppable via AI/ML

exchange4media Staff Feb 18, 2021 8:47 AM

The top five layouts together added more than 70% share of ad volumes during 2020

Tasmayee Laha Roy Feb 4, 2021 8:44 AM

By understanding the customer's digital journey, the agency is geared towards driving commerce for businesses across categories through its content-to-commerce model

exchange4media Staff Feb 2, 2021 2:26 PM

The investment demonstrates RB’s commitment to innovative, purpose-driven brands and is in line with its strategy to play in new spaces and places.

exchange4media Staff Jan 28, 2021 1:51 PM

The new service will help connected brands grow by unifying client strategies around commerce to drive both brand equity and customer conversion

exchange4media Staff Jan 25, 2021 12:34 PM

The campaign has been curated after extensive research to understand factors that affect consumers’ decisions and pain points when purchasing their daily groceries

exchange4media Staff Jan 22, 2021 1:19 PM

The session witnessed brand experts spelling out how the retail and e-commerce ecosystem will look like in 2021

exchange4media Staff Jan 22, 2021 9:06 AM

The platform will offer products from a wide range of categories like mobile, electronics, lifestyle, home, kitchen, and more, from the top brands across India

exchange4media Staff Jan 18, 2021 8:49 AM

Along with offering the complete ecommerce package, Motivator will keep an adaptable and agile approach to reach their customers

exchange4media Staff Dec 9, 2020 2:48 PM

Fynd's merchants can activate their physical stores on the Flipkart marketplace, place their products in front of a bigger audience, and manage inventory and orders within Fynd

exchange4media Staff Oct 6, 2020 12:03 PM

Laqshya Group’s proprietary software platform called SHARP has gathered compelling data about the spending habits of people

exchange4media Staff Sep 22, 2020 12:41 PM

Jackson Fernandez, Head of e-Commerce, PUMA India, & Sridhar Hariharasubramainan, Director, Solution Engineering, Salesforce, on how the brand built a mobile-first experience with Salesforce

exchange4media Staff Sep 11, 2020 1:53 PM

Guest Column: Brands must work harder to amplify their voice and stay top-of-mind, writes Taranjeet Singh, Managing Director, Criteo Southeast Asia and India

Taranjeet Singh Aug 11, 2020 9:24 AM

The e-commerce giant also witnessed record sales of $89 billion

exchange4media Staff Aug 3, 2020 9:10 AM

Narayan, AVP Category, Marketing & Retail, Tanishq, Titan Company Limited, reveals that the brand is witnessing pent-up demand and has received bookings even during the strict country-wide lockdown

exchange4media Staff Jun 3, 2020 8:37 AM

Local shop owners can now build their web-stores easily without the need for technical or coding experience

exchange4media Staff May 27, 2020 2:00 AM

At the ABP Presents Pitch BrandTalk Virtual Series, Anuj Poddar, Executive Director, Bajaj Electricals, spoke on 'Strategy to bounce back in the heart of customers'

exchange4media Staff May 18, 2020 8:50 AM

The global study also talks of an era of value-consciousness and a move towards local consumption

exchange4media Staff May 14, 2020 2:23 PM

Venkataraman will report to Chris Nicholas, Executive Vice President & CFO, Walmart International

exchange4media Staff May 5, 2020 11:03 AM

According to Google's 'What is India searching for: Insights for Brands Report', people are using their time going digital to binge-watch, read, learn & seek new ideas during the lockdown

exchange4media Staff May 2, 2020 10:01 AM