Most Men Still Buying Female Grooming Products: Kantar Worldpanel Study

Kantar Worldpanel presented a report on consumer behaviour and growth opportunities for marketers in the FMCG Industry

POPxo launches e-commerce platform

With five collections to suit every mood and personality, the content giant is offering various lifestyle products ranging from laptop sleeves to tote...

E-commerce sites eye big ad monies through big sale days

Experts advice brands to spend on e-commerce platforms during discount sales.

Digital to Capture 95% of Growth in 2018 and 99% in 2019: GroupM's mid-year study

India’s retail sector will nearly double in size between 2016 and 2019, report finds

Snapdeal launches special store for Father's Day gifting

The store will have an easy access to a selection of over 10,000 products from about 50 types of gifts

India is our most important market outside Italy: CEO & MD, Benetton India

Sundeep Chugh speaks about Benetton’s focus on India and how the country has become top of mind for all leading global brands

We are well funded and here to stay- Amit Sinha, COO, Paytm Mall

Having raised a fresh round of funding recently, Amit Sinha, COO, Paytm Mall believes that the differentiated business model of the company will help...

Happy mcgarrybowen creates sassy high-fashion film for Jabong’s 'Showstopper Festival'

The 'Showstopper Festival', being held between the 27th and 30th of April, is targeted to fashion aficionados. It will showcase an exquisite collectio...

CleverTap’s Advanced Mobile Marketing Platform Empowers Growth Marketers at Seamless Asia, 2018

CleverTap will showcase the dynamic capabilities of its data-driven mobile marketing solution suite that empowers marketers to intelligently identify,...

Urban Ladder pledges to do away with labels with New Campaign- 'Labels Belong on Objects'

The campaign sheds light on the fact that society tends to label women, their lifestyle and their choices, thus boxing them in and limiting the idea o...

Guest Column: Digital will see greater growth, while TV and print will continue to dominate: Joy Chakraborthy, TV18

Joy Chakraborthy, – Forbes India & President – Revenue, TV18, forecasts media trends that will shape 2018

Online and offline commerce should be seamless to derive profit: Markus Noder, Serviceplan International

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

Are advertisers bullish with festive ad spends this year?

A total of Rs 24,000 cr is expected to be spent over the two-month period

Build amazing products and everything else will come: Rajan Anandan, Google

Rajan Anandan, Vice President, South East Asia and India, Google, said that a technology brand first prioritises on scale and its products and that mo...

Ziox Mobiles appoints Vikash Chandra as GM, eCommerce and TV Shopping business

Ziox aims to accomplish online sales of up to 20% of the total sales in this FY 2017-2018, staggered 15% in the current quarter and 20% in the next qu...

Snapdeal story a classic example of short term approach: Experts

The once glorified example in the ecommerce business, Snapdeal has become a classic boom to bust story. Here are some insights into the factors that l...

Brands are not built through advertising; it takes servicing and more: Amit Sharma, CEO, ShopX

Amit Sharma, CEO, ShopX, talks about how the company started to where it is right now, future plans and more

Our e-commerce business will piggyback on our payment business: Vijay Shekhar Sharma, Paytm

Vijay Shekhar Sharma, Founder and CEO, Paytm, said the proposed e-commerce venture, which will be backed by the Chinese e-commerce giant Alibaba, will...

News broadcasters pin hopes on elections, budget & IPL to boost ad revenues

Another big factor that has helped the news broadcasters to tide over the demonetisation blues has been the build up to the UP and Punjab elections, w...

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