According to Wunderman Thompson Commerce’s Future Shopper Report 2021, Amazon ranked highest in terms of service and experience they provide to Indian consumers

exchange4media Staff Jul 7, 2021 3:46 PM

The platform's shoppable video experience will be available for users to try out on the 30th June

exchange4media Staff Jun 28, 2021 7:10 PM

Malik – Divisional Chief Executive - Food Business, ITC shared insights on how companies can stay ahead of the digital curve at the e4m eTechmanch

exchange4media Staff Jun 26, 2021 8:42 AM

The acquisition will provide Glance and Roposo end-to-end capability for launching celebrity and influencer-led LIVE commerce

exchange4media Staff Jun 14, 2021 7:24 PM

The mandate includes setting up their e-commerce and handling the overall planning and execution on the digital front

exchange4media Staff Jun 1, 2021 12:54 PM

The new app will offer 7,000 sustainable home furnishing products along with product recommendations, ratings, and reviews

exchange4media Staff May 27, 2021 1:48 PM

The video and shopping platform also notes that over 70% of purchases on the Trell Shop are from Tier-II and Tier-III cities

exchange4media Staff May 25, 2021 1:50 PM

Guest Column: Rohan Rai, Co-Founder, Kritter, writes about the ways in which unprecedented growth in online commerce will shape the retail media ecosystem

Rohan Rai May 5, 2021 12:35 PM

As per the report, the number of categories grew by 5% in 5 matches of IPL 14 compared to the same number of matches in the previous season

Sonam Saini Apr 19, 2021 8:51 AM

The platform will connect manufacturers with the whole-sellers, distributors and dealers directly

exchange4media Staff Apr 15, 2021 2:38 PM

The new Twitter card format comprises product details, shop name, product pricing and 'shop' button

exchange4media Staff Mar 8, 2021 12:40 PM

Chingari has become the first short video app globally to make short videos shoppable via AI/ML

exchange4media Staff Feb 18, 2021 8:47 AM

The top five layouts together added more than 70% share of ad volumes during 2020

Tasmayee Laha Roy Feb 4, 2021 8:44 AM

By understanding the customer's digital journey, the agency is geared towards driving commerce for businesses across categories through its content-to-commerce model

exchange4media Staff Feb 2, 2021 2:26 PM

The investment demonstrates RB’s commitment to innovative, purpose-driven brands and is in line with its strategy to play in new spaces and places.

exchange4media Staff Jan 28, 2021 1:51 PM

The new service will help connected brands grow by unifying client strategies around commerce to drive both brand equity and customer conversion

exchange4media Staff Jan 25, 2021 12:34 PM

The campaign has been curated after extensive research to understand factors that affect consumers’ decisions and pain points when purchasing their daily groceries

exchange4media Staff Jan 22, 2021 1:19 PM

The session witnessed brand experts spelling out how the retail and e-commerce ecosystem will look like in 2021

exchange4media Staff Jan 22, 2021 9:06 AM

The platform will offer products from a wide range of categories like mobile, electronics, lifestyle, home, kitchen, and more, from the top brands across India

exchange4media Staff Jan 18, 2021 8:49 AM

Along with offering the complete ecommerce package, Motivator will keep an adaptable and agile approach to reach their customers

exchange4media Staff Dec 9, 2020 2:48 PM