ecommerce
Manisha Lath Gupta?blur=25

Gupta was appointed as Uber's Marketing Head in March last year and oversaw marketing initiatives for Rides and Eats Business for India and South Asia

exchange4media Staff Feb 6, 2020 5:11 PM

Kantar?blur=25

eCommerce On helps clients build on a foundation of understanding of the sector through four key areas from the shopper’s point of view

exchange4media Staff Feb 5, 2020 12:41 PM

Arjun Ranga?blur=25

Managing Partner NR Group & MD – Cycle Agarbatti, Ranga tells us about the company's ad strategies, product diversification and e-commerce plans

Neethu Mohan Jan 15, 2020 9:28 AM

Pepperfry?blur=25

The online retailer upped its ad spends by over 88% in FY19 when compared to the last fiscal

Misbaah Mansuri Jan 6, 2020 8:43 AM

Internet Shutdown?blur=25

App-based ride-hailing services such as Ola and Uber were disrupted across Uttar Pradesh after the state government ordered a suspension of mobile Internet

Anjali Thakur Dec 24, 2019 8:29 AM

image?blur=25

Customers indulge in both impulse buying and planned buying on Black Friday as brands market the exclusivity of the event, say experts

Tasmayee Laha Roy Dec 4, 2019 9:22 AM

Myntra Be Unskippable?blur=25

The films will be promoted through a 360-degree campaign on television, digital, social media & OOH

exchange4media Staff Nov 23, 2019 4:00 PM

Flipkart?blur=25

Introduces ‘Look Book’ and ‘Flip Score’ among other innovations now available for brands and sellers

exchange4media Staff Sep 19, 2019 2:05 PM

Clever tap?blur=25

The report highlights user engagement strategies that can help online retailers boost retention and customer lifetime value

exchange4media Staff Aug 21, 2019 4:55 PM

Apis Dentsu X?blur=25

APIS India started its Indian consumer business just 36 months ago and has become a strong player in e-commerce and modern trade segment

exchange4media Staff Jun 24, 2019 8:53 PM

Cannes?blur=25

Works of FCB Ulka, Ogilvy Mumbai, Dentsu Webchutney and Wunderman Thompson selected in Creative Effectiveness, Brand Experience & Activation, Creative eCommerce, Film and Mobile

exchange4media Staff Jun 19, 2019 1:38 PM

Snapdeal Miniso?blur=25

Snapdeal will have over 150 Miniso products across categories like beauty, baby care, home furnishing, stationery, mobile accessories, and decor

exchange4media Staff Jun 17, 2019 6:36 PM

Howl and Aquatein?blur=25

The agency is responsible for handling its digital marketing mandate which encompasses social media management, performance marketing, and e-commerce managed services

exchange4media Staff May 22, 2019 7:59 PM

BhavishyaKelappan?blur=25

After expanding its online presence, Bhavishya Kelappan, Business Head - Mia by Tanishq, says the brand’s biggest task is to create awareness and desirability for the brand

Simran Sabherwal May 15, 2019 9:03 AM

Kashyap Vadapalli Pepperfry?blur=25

Kashyap Vadapalli, CMO, Pepperfry tells us how Pepperfry is aligning its business and communication objectives for this year to stand out amongst competitors

Anam Khan May 2, 2019 8:46 AM

Arun Goel?blur=25

Goel has been associated with Shopclues since Aug 2015 in core leadership roles and has most recently served as its Vice President of Products

exchange4media Staff Apr 30, 2019 4:11 PM

Reliance?blur=25

RIL’s Jio venture disrupted the telecommunications space and forced some players to shut shop and others to merge. Its foray into e-commerce is expected to cause a similar dynamic

Ruhail Amin Jan 25, 2019 8:41 AM

google shop?blur=25

Ahead of a speculated e-commerce launch, Google has been enumerating the various reasons people should look up products they want to buy on Google Search rather than across multiple e-commerce sites

Venkata Susmita Biswas Oct 19, 2018 8:39 AM

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Talreja, Customer Care Associate, Chief of Marketing & Customer Officer of Shoppers Stop Limited on how the brand’s strengths lie in being a formidable retail player with solid partner relationships and a strong customer base

exchange4media Staff Sep 25, 2018 8:56 AM

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In the US, advertisers are expected to spend $4.61 billion on Amazon in 2018, accounting for 4.1% of all digital ad spend. While in India, nearly 15% of digital ad monies can be attributed to the ad revenues of OTT platforms.

Venkata Susmita Biswas Sep 24, 2018 9:00 AM