Narayan, AVP Category, Marketing & Retail, Tanishq, Titan Company Limited, reveals that the brand is witnessing pent-up demand and has received bookings even during the strict country-wide lockdown

exchange4media Staff Jun 3, 2020 8:37 AM

Local shop owners can now build their web-stores easily without the need for technical or coding experience

exchange4media Staff May 27, 2020 2:00 AM

At the ABP Presents Pitch BrandTalk Virtual Series, Anuj Poddar, Executive Director, Bajaj Electricals, spoke on 'Strategy to bounce back in the heart of customers'

exchange4media Staff May 18, 2020 8:50 AM

The global study also talks of an era of value-consciousness and a move towards local consumption

exchange4media Staff May 14, 2020 2:23 PM

Venkataraman will report to Chris Nicholas, Executive Vice President & CFO, Walmart International

exchange4media Staff May 5, 2020 11:03 AM

According to Google's 'What is India searching for: Insights for Brands Report', people are using their time going digital to binge-watch, read, learn & seek new ideas during the lockdown

exchange4media Staff May 2, 2020 10:01 AM

Iannone also served as CEO of SamsClub.com, the eCommerce unit of Walmart's chain of membership-only retail warehouse clubs, Sam’s Club

exchange4media Staff Apr 14, 2020 2:53 PM

Along with the new ICON AC series, Panasonic also offers its Connected ACs under the MirAIe series on Flipkart

exchange4media Staff Mar 23, 2020 3:52 PM

The eCommerce service will cover more than 2,000 pin codes across India and is expected to have AR integration on the website by the end of the fiscal year

exchange4media Staff Mar 20, 2020 5:09 PM

The 360-degree campaign stems from the insight that budget-conscious consumers want to buy best-in-class products equipped with the latest technology at affordable prices

exchange4media Staff Mar 11, 2020 2:03 PM

Experts say the trend of Direct to Customer brands looks bullish as Internet penetration is increasing and first-generation online shoppers are evolving

Tasmayee Laha Roy Mar 4, 2020 8:21 AM

Gupta was appointed as Uber's Marketing Head in March last year and oversaw marketing initiatives for Rides and Eats Business for India and South Asia

exchange4media Staff Feb 6, 2020 5:11 PM

eCommerce On helps clients build on a foundation of understanding of the sector through four key areas from the shopper’s point of view

exchange4media Staff Feb 5, 2020 12:41 PM

Managing Partner NR Group & MD – Cycle Agarbatti, Ranga tells us about the company's ad strategies, product diversification and e-commerce plans

Neethu Mohan Jan 15, 2020 9:28 AM

The online retailer upped its ad spends by over 88% in FY19 when compared to the last fiscal

Misbaah Mansuri Jan 6, 2020 8:43 AM

App-based ride-hailing services such as Ola and Uber were disrupted across Uttar Pradesh after the state government ordered a suspension of mobile Internet

Anjali Thakur Dec 24, 2019 8:29 AM

Customers indulge in both impulse buying and planned buying on Black Friday as brands market the exclusivity of the event, say experts

Tasmayee Laha Roy Dec 4, 2019 9:22 AM

The films will be promoted through a 360-degree campaign on television, digital, social media & OOH

exchange4media Staff Nov 23, 2019 4:00 PM

Introduces ‘Look Book’ and ‘Flip Score’ among other innovations now available for brands and sellers

exchange4media Staff Sep 19, 2019 2:05 PM

The report highlights user engagement strategies that can help online retailers boost retention and customer lifetime value

exchange4media Staff Aug 21, 2019 4:55 PM