ecommerce
Gupta was appointed as Uber's Marketing Head in March last year and oversaw marketing initiatives for Rides and Eats Business for India and South Asia
exchange4media Staff Feb 6, 2020 5:11 PM
eCommerce On helps clients build on a foundation of understanding of the sector through four key areas from the shopper’s point of view
exchange4media Staff Feb 5, 2020 12:41 PM
Managing Partner NR Group & MD – Cycle Agarbatti, Ranga tells us about the company's ad strategies, product diversification and e-commerce plans
Neethu Mohan Jan 15, 2020 9:28 AM
The online retailer upped its ad spends by over 88% in FY19 when compared to the last fiscal
Misbaah Mansuri Jan 6, 2020 8:43 AM
App-based ride-hailing services such as Ola and Uber were disrupted across Uttar Pradesh after the state government ordered a suspension of mobile Internet
Anjali Thakur Dec 24, 2019 8:29 AM
Customers indulge in both impulse buying and planned buying on Black Friday as brands market the exclusivity of the event, say experts
Tasmayee Laha Roy Dec 4, 2019 9:22 AM
The films will be promoted through a 360-degree campaign on television, digital, social media & OOH
exchange4media Staff Nov 23, 2019 4:00 PM
Introduces ‘Look Book’ and ‘Flip Score’ among other innovations now available for brands and sellers
exchange4media Staff Sep 19, 2019 2:05 PM
The report highlights user engagement strategies that can help online retailers boost retention and customer lifetime value
exchange4media Staff Aug 21, 2019 4:55 PM
APIS India started its Indian consumer business just 36 months ago and has become a strong player in e-commerce and modern trade segment
exchange4media Staff Jun 24, 2019 8:53 PM
Works of FCB Ulka, Ogilvy Mumbai, Dentsu Webchutney and Wunderman Thompson selected in Creative Effectiveness, Brand Experience & Activation, Creative eCommerce, Film and Mobile
exchange4media Staff Jun 19, 2019 1:38 PM
Snapdeal will have over 150 Miniso products across categories like beauty, baby care, home furnishing, stationery, mobile accessories, and decor
exchange4media Staff Jun 17, 2019 6:36 PM
The agency is responsible for handling its digital marketing mandate which encompasses social media management, performance marketing, and e-commerce managed services
exchange4media Staff May 22, 2019 7:59 PM
After expanding its online presence, Bhavishya Kelappan, Business Head - Mia by Tanishq, says the brand’s biggest task is to create awareness and desirability for the brand
Simran Sabherwal May 15, 2019 9:03 AM
Kashyap Vadapalli, CMO, Pepperfry tells us how Pepperfry is aligning its business and communication objectives for this year to stand out amongst competitors
Goel has been associated with Shopclues since Aug 2015 in core leadership roles and has most recently served as its Vice President of Products
exchange4media Staff Apr 30, 2019 4:11 PM
RIL’s Jio venture disrupted the telecommunications space and forced some players to shut shop and others to merge. Its foray into e-commerce is expected to cause a similar dynamic
Ruhail Amin Jan 25, 2019 8:41 AM
Ahead of a speculated e-commerce launch, Google has been enumerating the various reasons people should look up products they want to buy on Google Search rather than across multiple e-commerce sites
Venkata Susmita Biswas Oct 19, 2018 8:39 AM
Talreja, Customer Care Associate, Chief of Marketing & Customer Officer of Shoppers Stop Limited on how the brand’s strengths lie in being a formidable retail player with solid partner relationships and a strong customer base
exchange4media Staff Sep 25, 2018 8:56 AM
In the US, advertisers are expected to spend $4.61 billion on Amazon in 2018, accounting for 4.1% of all digital ad spend. While in India, nearly 15% of digital ad monies can be attributed to the ad revenues of OTT platforms.
Venkata Susmita Biswas Sep 24, 2018 9:00 AM
