ecommerce
The e-commerce giant plans to invest $48 billion in the country between 2026 and 2030
e4m Staff Jun 25, 2026 7:41 PM
She previously held leadership roles at Amazon India, Nykaa and Ekart Logistics
e4m Staff Jun 17, 2026 12:20 PM
As India's digital commerce market hurtles toward a $185B valuation, the industry is confronting a quiet but consequential inflection point. Speed got platforms here. Trust will decide who stays
Anuja Jain May 11, 2026 3:57 PM
At Lenskart, Acharya was handling two roles: Global Business Head of Aqualens and Vice President-E-commerce for Lenskart.com
As up to 70% of product discovery shifts toward AI-led interactions, brands, platforms, marketers are being pushed to rethink visibility, attribution, control in a rapidly evolving commerce ecosystem
Anuja Jain Apr 27, 2026 8:55 AM
Micro-festivals are no longer fringe cultural moments; they're fast becoming high-impact brand opportunities, especially on retail media platforms that sit closest to consumer intent
Anushka Roy Choudhary and Simran Sabherwal Apr 16, 2026 9:03 AM
The 4th edition of the HiveMinds Ecommerce Conclave brought together 200+ CMOs, brand heads, D2C founders, and platform leaders
The playbook presents a comprehensive view of the structural shifts reshaping digital commerce and brand building in India
e4m Staff Mar 31, 2026 5:12 PM
Conversational AI is a more natural way to discover, evaluate, and complete purchases and makes shopping more straightforward, share industry heads
Pooja Yadav Mar 31, 2026 9:07 AM
Opening the conclave, Sam Balsara, Founder, Madison World, highlighted the scale and acceleration of ecommerce in India
e4m Staff Mar 30, 2026 12:34 PM
Prior to this, he was with Mondelēz International as Consumer Experience Lead, Non-Chocolates & E-commerce
e4m Desk Mar 17, 2026 10:22 AM
From fashion live-streams to tech flash-sale guides, influencers are increasingly the first touchpoint in India’s commerce journey, shaping discovery and purchase
Shalinee Mishra Feb 26, 2026 9:04 AM
Chauhan brings over 18 years of experience in marketing and business leadership
e4m Staff Feb 24, 2026 12:57 PM
Experts say supermarkets are gradually losing marketing clout as 15–50% trade budgets shift to quick commerce
Pooja Yadav Feb 23, 2026 9:13 AM
E-commerce emerged as the growth engine of 2025, posting the highest market growth with ad spends up 40.8% year-on-year and expanding its share by three percentage points
As per dentsu-e4m report, FMCG continues to take the lead in share of India’s digital ad spends at 32%; was largest contributor in 2024 too at 34%
Sunidhi Vijay Feb 3, 2026 9:21 AM
In 2025, e-commerce saw the strongest growth in advertising, expanding 40.8% over the previous year
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, notes how Indian consumers have evolved and how brands have learned to anchor business goals in cultural moments
Ganapathy Viswanathan Jan 22, 2026 8:32 AM
Shishir Mehrotra, who is currently the CEO at Superhuman, will serve on the Board’s Compensation and Management Development Committee and the Technology and eCommerce Committee
e4m Staff Jan 9, 2026 11:55 AM
Prior to this, Narayanan held the role of Sr. Director - On Premise and Entertainment, Customer Management Group (INSWA) at the company
Marketers tell e4m that across several categories, regional players are losing visibility, and in some cases, even getting displaced outright by aggressive national advertisers
Pooja Yadav Dec 5, 2025 9:14 AM
At e4m Screenage 2025, experts across sectors discussed how mobile is reshaping consumer journeys and the e-commerce funnel
A sweeping regulatory shift is pushing Indian businesses to replace manipulative design with transparent, audit-ready user experiences
e4m Staff Nov 24, 2025 6:40 PM
E-commerce, India’s fastest-growing ad channel, is now driven by fulfilment speed, as the retail media ecosystem shifts from discount-driven spikes to delivery-focused outcomes
Shantanu David Nov 24, 2025 8:16 AM
Across India, e-commerce giants are investing heavily in content-driven commerce, recognising creators as powerful full-funnel growth engines
Shalinee Mishra Nov 17, 2025 9:26 AM
Industry estimates suggest that e-commerce and quick-commerce platforms together grew 25% year-on-year this festive season
Pooja Yadav Nov 10, 2025 8:51 AM
Experts say 5–8% of festive ad spends shifted from marketplaces to D2C this season
Pooja Yadav Nov 3, 2025 8:37 AM
Rishi Patnaik, formerly with Nykaa Fashion, to lead Kult’s growth and strategic initiatives
e4m Staff Oct 14, 2025 4:50 PM
The advertising revenues of Amazon and Flipkart have outpaced their overall marketplace growth, reveal financial reports
Kanchan Srivastava Oct 7, 2025 8:50 AM
Email marketing is highly effective in driving customer retention, delivers 3-4x better conversion rates with eComm, BFSI, travel being big investors; industry watchers say the real driver remains ROI
Sunidhi Vijay Sep 22, 2025 8:32 AM
With Rs 14,652 crore ad rev, Amazon and Flipkart have cemented retail media as India’s fastest-growing sector
Anuja Jain Sep 19, 2025 9:27 AM
Company reported revenue of ₹30,139 crore, compared with ₹25,406 crore a year earlier. Net loss narrowed 89%
e4m Staff Sep 17, 2025 7:07 PM
While topline growth was visible across companies, profitability outcomes varied, with some managing sharp turnarounds and others facing widening losses despite bigger revenues
Chehneet Kaur Sep 16, 2025 9:27 AM
In FY25, e-commerce giant reported Rs 6,317 crore ad revenue, contributing 31% to total revenue, according to its financial report
Kanchan Srivastava Sep 15, 2025 9:11 AM
Service expands beyond Bengaluru and Delhi as e-commerce major steps into quick-commerce space
e4m Staff Sep 12, 2025 10:37 AM
With big players going beyond performance-driven promotions to building long-term brand equity, e-commerce will continue to dominate media volume and creative activity
Sunidhi Vijay and Anuja Jain Sep 10, 2025 8:41 AM
The e-commerce giant channels multi-celebrity advertising magic to transform shopping sprees into surreal celebrity wonderlands for its Big Billion Days campaign
Aryendra Khan Sep 8, 2025 12:47 PM
Digital ad fatigue and rising CAC are pushing platforms like Flipkart, Amazon and Myntra to pivot from ads to content, building trust, communities, and new revenue streams
Shalinee Mishra Sep 5, 2025 8:59 AM
The e-commerce giant channels multi-celebrity advertising magic to transform shopping sprees into surreal celebrity wonderlands for its Big Billion Days campaign, developed by Leo Burnett
Aryendra Khan Sep 4, 2025 8:23 AM
Industry projections indicate double-digit ad spend increases year-on-year on e-commerce platforms—ranging from 10% to as high as 27%
Sunidhi Vijay and Anuja Jain Sep 2, 2025 8:55 AM
According to Flipkart, this acquisition offers the company a chance to gain trend insights and create content for commerce opportunities
Myntra will operate through a dark-store-led fulfillment model in the city
e4m Staff Aug 25, 2025 1:20 PM
Brands across sectors increasingly experimenting with gamified creatives to reduce ad fatigue, share industry watchers
Sunidhi Vijay Aug 25, 2025 9:03 AM
Guest Column: Anshul Garg, Managing Partner and Head at Publicis Commerce India, notes that while B2C eCommerce dominated the last decade, B2B eCommerce is set to lead the next
Anshul Garg Jul 25, 2025 8:53 AM
