ecommerce

RIL’s Jio venture disrupted the telecommunications space and forced some players to shut shop and others to merge. Its foray into e-commerce is expected to cause a similar dynamic

Ruhail Amin 25-January-2019

Ahead of a speculated e-commerce launch, Google has been enumerating the various reasons people should look up products they want to buy on Google Search rather than across multiple e-commerce sites

Venkata Susmita Biswas 19-October-2018

Talreja, Customer Care Associate, Chief of Marketing & Customer Officer of Shoppers Stop Limited on how the brand’s strengths lie in being a formidable retail player with solid partner relationships and a strong customer base

exchange4media Staff 25-September-2018

In the US, advertisers are expected to spend $4.61 billion on Amazon in 2018, accounting for 4.1% of all digital ad spend. While in India, nearly 15% of digital ad monies can be attributed to the ad revenues of OTT platforms.

Venkata Susmita Biswas 24-September-2018

Kantar Worldpanel presented a report on consumer behaviour and growth opportunities for marketers in the FMCG Industry

exchange4media Staff 27-July-2018

With five collections to suit every mood and personality, the content giant is offering various lifestyle products ranging from laptop sleeves to tote bags and phone covers

exchange4media Staff 26-July-2018

Experts advice brands to spend on e-commerce platforms during discount sales.

Venkata Susmita Biswas 19-July-2018

India’s retail sector will nearly double in size between 2016 and 2019, report finds

exchange4media Staff 21-June-2018

Ropes in influencers from each Indian state to promote the day

exchange4media Staff 14-June-2018

The store will have an easy access to a selection of over 10,000 products from about 50 types of gifts

exchange4media Staff 13-June-2018

Sundeep Chugh speaks about Benetton’s focus on India and how the country has become top of mind for all leading global brands

Ruhail Amin 22-May-2018

Having raised a fresh round of funding recently, Amit Sinha, COO, Paytm Mall believes that the differentiated business model of the company will help it sustain the heat of the market.

Ruhail Amin 03-May-2018

The 'Showstopper Festival', being held between the 27th and 30th of April, is targeted to fashion aficionados. It will showcase an exquisite collection from renowned international, luxury, designer, beauty, accessory and 'athleisure' brands.

exchange4media Staff 28-April-2018

CleverTap will showcase the dynamic capabilities of its data-driven mobile marketing solution suite that empowers marketers to intelligently identify, segment, engage, monetize, and retain users across the entire app user life-cycle

exchange4media Staff 25-April-2018

The campaign sheds light on the fact that society tends to label women, their lifestyle and their choices, thus boxing them in and limiting the idea of who they really are.

exchange4media Staff 09-March-2018

Joy Chakraborthy, – Forbes India & President – Revenue, TV18, forecasts media trends that will shape 2018

Joy Chakraborthy 26-December-2017

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

Anam Khan 22-November-2017

A total of Rs 24,000 cr is expected to be spent over the two-month period

exchange4media Staff 03-October-2017

Rajan Anandan, Vice President, South East Asia and India, Google, said that a technology brand first prioritises on scale and its products and that monetisation is the last of its concerns

exchange4media Staff 14-September-2017

Ziox aims to accomplish online sales of up to 20% of the total sales in this FY 2017-2018, staggered 15% in the current quarter and 20% in the next quarter

exchange4media Staff 13-July-2017