BigBasket to scale back operations to focus on profitability
The e-comm platform plans to operate only in about 40 profitable cities, down from its current presence across 76 markets
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Published: Jul 15, 2026 7:27 PM | 1 min read
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BigBasket is reportedly undertaking a major strategic overhaul, with plans to operate only in about 40 profitable cities, down from its current presence across 76 markets. The move reflects the Tata Digital-owned grocery platform's renewed emphasis on profitability as competition in India's quick-commerce sector intensifies, say media reports.
Under the leadership of recently appointed CEO Amit Nanda, the company is shifting away from aggressive geographic expansion and instead concentrating on markets that deliver stronger financial returns. The restructuring is aimed at lowering operational costs, improving efficiency, and reducing cash burn.
The decision comes amid fierce competition from quick-commerce players such as Blinkit, Zepto, Swiggy Instamart, and Flipkart Minutes, which continue to expand their networks and invest heavily in rapid-delivery capabilities. Rather than matching rivals' pace of expansion, BigBasket is betting on a leaner, more financially disciplined operating model to drive long-term growth.
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