quick-commerce
Rohit Dogra, CEO, Matches & Agarbatti Division, ITC, on how customer centricity, innovation, premiumisation and experience have helped ITC become India’s largest agarbatti player by value and volume
Simran Sabherwal Aug 14, 2026 8:43 AM
The clearest point of agreement among industry executives is that commerce media is broader than retail media
Shantanu David Aug 10, 2026 9:30 AM
Quick commerce has emerged as a key catalyst for growth of the condiment category with new-age food brands broadening their offerings
Sunidhi Vijay Aug 6, 2026 9:35 AM
As quick commerce platforms squeeze festive shopping into minutes, agencies are redrawing creative, media and production plans for instant buyers
Aryendra Khan Aug 6, 2026 9:34 AM
The FMCG company said digital and artificial intelligence are becoming core enablers of its growth strategy
Revenue grew 25% to Rs 6,378 crore, driven by volume growth, rural demand, exports and sustained momentum in quick commerce
e4m Staff Jul 22, 2026 12:40 PM
Marketers say the next phase of retail media growth will be defined not by shopper data alone, but by how quickly platforms turn that data into actionable insights
Kanchan Srivastava Jul 21, 2026 8:28 AM
The e-comm platform plans to operate only in about 40 profitable cities, down from its current presence across 76 markets
e4m Staff Jul 15, 2026 7:27 PM
Consumers are researching, comparing and making purchase decisions for categories like consumer electronics, beauty, gaming, fintech & personal care late at night, say marketers
Sunidhi Vijay Jul 9, 2026 8:42 AM
As OTT platforms, Q-comm apps, creator ecosystems collapse the distance between content and checkout, a new media category is quietly taking shape, share industry heads
Anuja Jain Jul 1, 2026 8:41 AM
Jane Lin Baden, Publicis Groupe APAC CEO, speaks on Cannes Lions’ tougher scrutiny of entries, why AI should drive growth, not layoffs & how Asia will soon be leading in innovation, commerce & trends
Team Impact Jun 26, 2026 9:01 AM
With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads
Anuja Jain Jun 22, 2026 8:45 AM
Industry leaders say the role of annual planning is changing and is increasingly becoming a strategic framework within which budgets, channels and investments are continuously tweaked
Shantanu David Jun 19, 2026 9:10 AM
Prior to this elevation, Tripathy served as Associate Director at JioHotstar
e4m Staff Jun 16, 2026 3:29 PM
At e4m Connected TV Conference 2026, the Senior VP and Business Head of Reliance Retail, made a compelling case for treating CTV not as a media novelty, but as a strategic brand-building engine
e4m Staff Jun 11, 2026 6:25 PM
During a fireside chat, Lalatendu Panda, Senior VP and Business Head, Quick Commerce, Reliance Retail will share latest trends, growing convergence of CTV & quick commerce and more
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
Anuja Jain Jun 10, 2026 9:09 AM
As retail media spend races toward Rs 30,360 cr in 2026, brands are discovering that the most dangerous number in advertising is not the one you cannot measure — it is the one you are measuring wrong
Anuja Jain May 27, 2026 9:47 AM
Data from Media Pro Research underlines the trend. Circulation revs have declined steadily—from ₹81.7 billion in 2023 to ₹80.1 billion in 2025—wiping out nearly ₹1 billion in just two years
Imran Fazal Apr 20, 2026 9:41 AM
AmazonNow, currently operating in a few cities, is part of Amazon’s quick commerce strategy
e4m Staff Apr 8, 2026 12:08 PM
Data shared by platforms with e4m indicates that IPL match hours are increasingly emerging as high-intent shopping windows
Pooja Yadav Apr 7, 2026 9:29 AM
Experts say quick commerce is making consumption “immediacy-led and intent-rich,” with split-second decisions and algorithm-driven discovery
Pooja Yadav Mar 27, 2026 9:35 AM
With RMG out of the IPL advertising mix, the tournament's ad inventory is up for grabs, and tech giants and quick-commerce players are already at the door
Aryendra Khan Mar 25, 2026 9:41 AM
From witty one-liners on paper bags to seasonal illustrations, India’s quick commerce ecosystem is quietly evolving into a high-frequency advertising medium, built one doorstep at a time
Aryendra Khan Mar 24, 2026 9:04 AM
Experts say retail media’s next phase will hinge on real-time inventory integration, with ad delivery increasingly driven by fulfilment probability
Shantanu David Mar 20, 2026 8:48 AM
Rising tensions in West Asia are affecting LPG supply chains, raising concerns in India. The uncertainty has led to a surge in demand for induction cooktops and other electric cooking appliances
Shalinee Mishra Mar 16, 2026 9:30 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says the rise of Q-commerce shows how modern consumers value time, with essentials arriving in minutes
Ganapathy Viswanathan Mar 13, 2026 8:04 AM
Premium inventory, including homepage banners, search sponsorships and category takeovers on Blinkit, Zepto and Swiggy Instamart, has become prime real estate, say experts
Sunidhi Vijay Feb 26, 2026 9:07 AM
Inside and around the recent India AI Summit, dark stores, AI-powered delivery hubs, automated routing systems, and live fulfilment setups were installed and run in real time
Pooja Yadav Feb 26, 2026 8:43 AM
Experts say supermarkets are gradually losing marketing clout as 15–50% trade budgets shift to quick commerce
Pooja Yadav Feb 23, 2026 9:13 AM
Prior to his promotion, Shankar Gaur held the role of Brand Manager – Lizol
e4m Desk Feb 18, 2026 10:31 AM
According to the dentsu-e4m Digital Advertising Report, FMCG’s digital allocation rose from 53% in 2024 to 64% in 2025, decisively overtaking television
Sunidhi Vijay Feb 11, 2026 8:52 AM
'Internet on Eternal' playbook session, Taurani said quick commerce platforms offer significantly superior return on ad spends compared to social media
e4m Staff Feb 9, 2026 12:00 PM
This year quick commerce leaders are calling for regulatory clarity, GST reforms, infrastructure enablement and policy frameworks that improve predictability without distorting market dynamics
Pooja Yadav Jan 29, 2026 8:50 AM
Dhindsa is the co-founder and CEO of Blinkit, the quick-commerce company that has transformed India's grocery delivery landscape
e4m Staff Jan 21, 2026 5:15 PM
According to industry leaders, players need to move beyond adrenaline marketing, where the proposition is less about racing the clock and more about becoming an invisible enabler of daily life
Aryendra Khan Jan 20, 2026 8:57 AM
Eternal issued the clarification following media reports suggesting that quick-commerce platforms might drop their 10-minute delivery promises
Vaishnavi Deshpande Jan 14, 2026 1:25 PM
Tejas Chaudhari previously held the role of Head of Performance Marketing for e-commerce and quick commerce
e4m Staff Jan 10, 2026 12:30 PM
The strikes have revived a deeper debate around the Q-commerce model and exposed a more fragile fault line: dependence on speed not just as a consumer hook, but as an advertising engine
Pooja Yadav Jan 6, 2026 8:48 AM
Chandan Mendiratta, Chief Brand Officer at Zepto, speaks to e4m on greenlighting ideas that would typically struggle to pass conventional brand filters, his take on marketing measurement and more
Chehneet Kaur Dec 23, 2025 12:31 PM
Prior to this, Navdeep Sachdeva was with PhonePe as Group Head - Strategic Sourcing
e4m Desk Dec 18, 2025 10:47 AM
The quick commerce segment is growing at 8–9% annually, the report says
Industry analysts say new rules have lifted per-order costs and platforms will now have less room to burn cash on promos; Discounts and zero-fee offers may also be a thing of the past
Pooja Yadav Dec 3, 2025 8:51 AM
New survey shows rising dependence on quick commerce platforms, increasing order frequency, and shifting consumer behaviour across categories
e4m Staff Nov 27, 2025 12:02 PM
A sweeping regulatory shift is pushing Indian businesses to replace manipulative design with transparent, audit-ready user experiences
e4m Staff Nov 24, 2025 6:40 PM
E-commerce, India’s fastest-growing ad channel, is now driven by fulfilment speed, as the retail media ecosystem shifts from discount-driven spikes to delivery-focused outcomes
Shantanu David Nov 24, 2025 8:16 AM