As OTT platforms, Q-comm apps, creator ecosystems collapse the distance between content and checkout, a new media category is quietly taking shape, share industry heads

Anuja Jain Jul 1, 2026 8:41 AM

Jane Lin Baden, Publicis Groupe APAC CEO, speaks on Cannes Lions’ tougher scrutiny of entries, why AI should drive growth, not layoffs & how Asia will soon be leading in innovation, commerce & trends

Team Impact Jun 26, 2026 9:01 AM

With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads

Anuja Jain Jun 22, 2026 8:45 AM

Industry leaders say the role of annual planning is changing and is increasingly becoming a strategic framework within which budgets, channels and investments are continuously tweaked

Shantanu David Jun 19, 2026 9:10 AM

Prior to this elevation, Tripathy served as Associate Director at JioHotstar

e4m Staff Jun 16, 2026 3:29 PM

She was earlier General Manager-Marketing

e4m Staff Jun 13, 2026 8:21 AM

At e4m Connected TV Conference 2026, the Senior VP and Business Head of Reliance Retail, made a compelling case for treating CTV not as a media novelty, but as a strategic brand-building engine

e4m Staff Jun 11, 2026 6:25 PM

During a fireside chat, Lalatendu Panda, Senior VP and Business Head, Quick Commerce, Reliance Retail will share latest trends, growing convergence of CTV & quick commerce and more

e4m Desk Jun 10, 2026 4:29 PM

Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise

Anuja Jain Jun 10, 2026 9:09 AM

Seshu Kumar Tirumala has been with the company since 2014

e4m Staff Jun 4, 2026 12:13 PM

As retail media spend races toward Rs 30,360 cr in 2026, brands are discovering that the most dangerous number in advertising is not the one you cannot measure — it is the one you are measuring wrong

Anuja Jain May 27, 2026 9:47 AM

Data from Media Pro Research underlines the trend. Circulation revs have declined steadily—from ₹81.7 billion in 2023 to ₹80.1 billion in 2025—wiping out nearly ₹1 billion in just two years

Imran Fazal Apr 20, 2026 9:41 AM

AmazonNow, currently operating in a few cities, is part of Amazon’s quick commerce strategy

e4m Staff Apr 8, 2026 12:08 PM

Data shared by platforms with e4m indicates that IPL match hours are increasingly emerging as high-intent shopping windows

Pooja Yadav Apr 7, 2026 9:29 AM

Experts say quick commerce is making consumption “immediacy-led and intent-rich,” with split-second decisions and algorithm-driven discovery

Pooja Yadav Mar 27, 2026 9:35 AM

With RMG out of the IPL advertising mix, the tournament's ad inventory is up for grabs, and tech giants and quick-commerce players are already at the door

Aryendra Khan Mar 25, 2026 9:41 AM

From witty one-liners on paper bags to seasonal illustrations, India’s quick commerce ecosystem is quietly evolving into a high-frequency advertising medium, built one doorstep at a time

Aryendra Khan Mar 24, 2026 9:04 AM

Experts say retail media’s next phase will hinge on real-time inventory integration, with ad delivery increasingly driven by fulfilment probability

Shantanu David Mar 20, 2026 8:48 AM

Rising tensions in West Asia are affecting LPG supply chains, raising concerns in India. The uncertainty has led to a surge in demand for induction cooktops and other electric cooking appliances

Shalinee Mishra Mar 16, 2026 9:30 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says the rise of Q-commerce shows how modern consumers value time, with essentials arriving in minutes

Ganapathy Viswanathan Mar 13, 2026 8:04 AM

Premium inventory, including homepage banners, search sponsorships and category takeovers on Blinkit, Zepto and Swiggy Instamart, has become prime real estate, say experts

Sunidhi Vijay Feb 26, 2026 9:07 AM

Inside and around the recent India AI Summit, dark stores, AI-powered delivery hubs, automated routing systems, and live fulfilment setups were installed and run in real time

Pooja Yadav Feb 26, 2026 8:43 AM

Experts say supermarkets are gradually losing marketing clout as 15–50% trade budgets shift to quick commerce

Pooja Yadav Feb 23, 2026 9:13 AM

Prior to his promotion, Shankar Gaur held the role of Brand Manager – Lizol

e4m Desk Feb 18, 2026 10:31 AM

According to the dentsu-e4m Digital Advertising Report, FMCG’s digital allocation rose from 53% in 2024 to 64% in 2025, decisively overtaking television

Sunidhi Vijay Feb 11, 2026 8:52 AM

'Internet on Eternal' playbook session, Taurani said quick commerce platforms offer significantly superior return on ad spends compared to social media

e4m Staff Feb 9, 2026 12:00 PM

This year quick commerce leaders are calling for regulatory clarity, GST reforms, infrastructure enablement and policy frameworks that improve predictability without distorting market dynamics

Pooja Yadav Jan 29, 2026 8:50 AM

Dhindsa is the co-founder and CEO of Blinkit, the quick-commerce company that has transformed India's grocery delivery landscape

e4m Staff Jan 21, 2026 5:15 PM

According to industry leaders, players need to move beyond adrenaline marketing, where the proposition is less about racing the clock and more about becoming an invisible enabler of daily life

Aryendra Khan Jan 20, 2026 8:57 AM

Eternal issued the clarification following media reports suggesting that quick-commerce platforms might drop their 10-minute delivery promises

Vaishnavi Deshpande Jan 14, 2026 1:25 PM

Tejas Chaudhari previously held the role of Head of Performance Marketing for e-commerce and quick commerce

e4m Staff Jan 10, 2026 12:30 PM

The strikes have revived a deeper debate around the Q-commerce model and exposed a more fragile fault line: dependence on speed not just as a consumer hook, but as an advertising engine

Pooja Yadav Jan 6, 2026 8:48 AM

The IPO has been filed using a confidential route

e4m Staff Dec 29, 2025 3:29 PM

Chandan Mendiratta, Chief Brand Officer at Zepto, speaks to e4m on greenlighting ideas that would typically struggle to pass conventional brand filters, his take on marketing measurement and more

Chehneet Kaur Dec 23, 2025 12:31 PM

Prior to this, Navdeep Sachdeva was with PhonePe as Group Head - Strategic Sourcing

e4m Desk Dec 18, 2025 10:47 AM

The quick commerce segment is growing at 8–9% annually, the report says

e4m Staff Dec 5, 2025 2:30 PM

Industry analysts say new rules have lifted per-order costs and platforms will now have less room to burn cash on promos; Discounts and zero-fee offers may also be a thing of the past

Pooja Yadav Dec 3, 2025 8:51 AM

New survey shows rising dependence on quick commerce platforms, increasing order frequency, and shifting consumer behaviour across categories

e4m Staff Nov 27, 2025 12:02 PM

A sweeping regulatory shift is pushing Indian businesses to replace manipulative design with transparent, audit-ready user experiences

e4m Staff Nov 24, 2025 6:40 PM

E-commerce, India’s fastest-growing ad channel, is now driven by fulfilment speed, as the retail media ecosystem shifts from discount-driven spikes to delivery-focused outcomes

Shantanu David Nov 24, 2025 8:16 AM

The DPDP act pushes companies toward cleaner data, consent-led marketing, and trust-driven monetisation models, note industry watchers 

Anuja Jain and Pooja Yadav Nov 21, 2025 9:31 AM

Industry estimates suggest that e-commerce and quick-commerce platforms together grew 25% year-on-year this festive season

Pooja Yadav Nov 10, 2025 8:51 AM

The shift has been years in the making but came into sharp focus this festive period

Shantanu David Oct 31, 2025 9:13 AM

Experts told e4m that most brands and quick commerce platforms use this downtime to build capacity, launch new categories, or expand into new towns

Pooja Yadav Oct 29, 2025 9:13 AM

Quick commerce platforms are redefining festive shopping, offering same-day delivery of gold coins, silver utensils, and traditional gift items in partnership with jewellers

Soumya Gawri Oct 18, 2025 8:53 AM

The report also highlights how retail media and content optimization are emerging as key levers for brands on quick commerce platforms

Sunidhi Vijay Oct 13, 2025 9:26 AM

As Q-comm players eye Tier-2 and Tier-3 cities, marketers say the real challenge may not be demand — but how brands communicate, build trust and measure impact in these markets

Pooja Yadav Oct 13, 2025 8:54 AM

New retail media platforms are emerging, but with Amazon and Flipkart holding the largest share, challenger brands face an uphill task of driving incremental sales and reaching unique audiences

Pooja Yadav Oct 10, 2025 9:05 AM

As festive ad spend peaks, experts say influencers are key to engagement and conversions, with quick commerce platforms leaning heavily on creators for their festive push

Shalinee Mishra Oct 10, 2025 8:42 AM

Industry leaders say the approach isn’t just about standing out, it’s about aligning directly with the category’s core proposition: speed, convenience, and last-minute rescue

Aryendra Khan and Soumya Gawri Oct 7, 2025 8:22 AM