Amazon eyes expansion of quick commerce service to 10-15 Indian cities
AmazonNow, currently operating in a few cities, is part of Amazon’s quick commerce strategy
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Published: Apr 8, 2026 12:08 PM | 1 min read
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Amazon plans to scale back its Amazon Fresh grocery delivery service in 10-15 major Indian cities, focusing instead on faster deliveries through its AmazonNow platform, according to reports.
For years, Amazon Fresh acted as a middle layer in the company’s grocery delivery network, providing same-day or next-day deliveries and supporting larger orders. This model is now facing challenges from both slower scheduled deliveries and the growing popularity of quick commerce.
AmazonNow, currently operating in a few cities, is part of Amazon’s quick commerce strategy. The service is expected to expand to 10–15 cities, gradually taking over from Amazon Fresh, focusing on smaller, frequent orders in urban areas.
Under this approach, Amazon’s national shipping network will continue to manage planned orders, offering scale and variety, while AmazonNow will focus on faster, convenience-oriented deliveries.
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