CTV & Quick Commerce: Lalatendu Panda to share insights at e4m Connected TV Conference

During a fireside chat, Lalatendu Panda, Senior VP and Business Head, Quick Commerce, Reliance Retail will share latest trends, growing convergence of CTV & quick commerce and more

by e4m Desk
Published: Jun 10, 2026 4:29 PM | 1 min read

The e4m Connected TV Conference will take place on June 11 in Mumbai, focusing on the role of Connected TV in advertising and marketing.
A key feature of the conference will be a fireside chat between Lalatendu Panda of Reliance Retail and Neeta Nair, discussing the intersection of Connected TV and quick commerce.
The discussion will cover how CTV can enhance consumer engagement, influence purchasing decisions, and facilitate product delivery.
The conference aims to foster dialogue on innovation, growth, and measurement within the Connected TV sector.

At the fourth edition of the e4m Connected TV (CTV) Conference, leading voices from the media, marketing, and technology industries will converge to discuss the evolving role of Connected TV in the advertising and marketing ecosystem. The upcoming edition of the awards will be held on June 11 in Mumbai.

One of the key highlights of the session is a fireside chat between Lalatendu Panda, Senior VP and Business Head, Quick Commerce, Reliance Retail in Conversation with Neeta Nair, Editor, Impact. During the discussion, the leaders will share key insights on the topic titled 'From Screen to Doorstep: How CTV Can Power the Next Wave of Quick Commerce'.

Industry leaders to decode the next phase of CTV at e4m Connected TV Conference

The duo will explore the growing intersection between Connected TV and the rapidly expanding quick commerce sector. During the discussion, Panda will share insights on how CTV can help brands drive consumer engagement, influence purchase decisions and create pathways from content consumption to product delivery.

The conference aims to serve as a platform for conversations around innovation, growth, and measurement in the CTV space. The session is expected to offer valuable perspectives on how marketers can leverage the power of the big screen to accelerate growth and enhance customer experiences in the quick commerce space.