ctv
atique kazi?blur=25

Kazi, President - Data, Performance & Digital Products at GroupM, lets us in on the inner workings of Finecast and how it will bolster the TV ecosystem for advertisers and media partners

exchange4media Staff Oct 31, 2022 8:37 AM

CTV?blur=25

CTV is the next big evolution in the world of home entertainment. Audiences have already started to adapt CTVs in a big way. Are brands ready for the change?

exchange4media Staff Sep 5, 2022 10:15 AM

yahoo?blur=25

Advertisers using Yahoo DSP now have access to Comscore Activation for robust brand safety and brand suitability filters

exchange4media Staff Aug 23, 2022 1:27 PM

havas media?blur=25

The study revealed that CTV ads create significant brand impact, helping boost awareness by 19%, favorability by 11% and a 10% uplift in purchase intent

exchange4media Staff Jul 14, 2022 6:05 PM

e4m TV First Panel?blur=25

At the fourth edition of e4m TV First on Thursday, a panel of industry experts discussed connected TV and outlined the challenges and opportunities for marketers

exchange4media Staff Feb 25, 2022 8:44 AM

connected TV?blur=25

Surge in CTV viewership is a win-win situation for both platforms and advertisers, say experts

Javed Farooqui Aug 20, 2021 8:49 AM

CNBCTV18 Tweetathon?blur=25

To mark its 20th anniversary the channel is introducing #CNBCTV18Tweetathon, an unconventional conference with renowned personalities

exchange4media Staff Dec 6, 2019 7:33 PM

CNBC?blur=25

In the past one year, CNBCTV18.com launched innovative formats of business reporting, deep dives, podcasts and newsletters

exchange4media Staff May 6, 2019 2:49 PM

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Consolidated operating revenues stood at Rs 1,124 crore, with a growth of 10% YoY

exchange4media Staff Jul 25, 2018 8:51 AM

Ranjita Sehgal?blur=25

Ranjita Sehgal, Business Head at CNBCTV18.com, shared how her website is different from other similar websites and the story of its launch.

Nishant Saxena Jun 11, 2018 8:50 AM

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Binoy Prabhakar has been appointed as Editor and Ranjita Sehgal as Business Head at CNBCTV18.com, the soon-to-be launched digital arm of CNBC-TV18.

exchange4media Staff Apr 3, 2018 2:22 PM

Slow digitisation progress in Chennai leaves b'casters despondent?blur=25

The distribution in Chennai is still largely on analog mode, being controlled either by SUN TV or Govt-owned ARASU TV. This is not providing a level playing field to players

Abhinav Trivedi Dec 13, 2013 9:17 AM