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Ventes Avenues Pvt. Ltd., an adtech and digital marketing firm, has announced a strategic shift in its business focus, prioritising first-party data partnerships, connected TV (CTV) ecosystems, premium media inventory and the development of its own marketing technology solutions.
According to a company statement, the move reflects broader changes in the digital advertising industry, where brands are increasingly emphasising privacy-compliant data use, transparent media buying and measurable results across multiple platforms.
Leadership Update
As part of the transition, Co-Founder and Partner Niloufer Dundh has exited the company after completing mutually agreed exit processes. The company acknowledged her role in building the organisation during its early years.
The firm will now continue under the leadership of Balamurugan Mani and Fauzan Abdul Rahim, who are guiding Ventes Avenues toward a more product-driven model with stronger technology integration.
Commenting on the shift, Mani said the advertising ecosystem is evolving toward greater accountability, transparency and ownership of data. He added that the company aims to help brands build structured first-party data systems while enabling access to premium inventory and technology-led campaign execution that can deliver measurable growth.
Rahim noted that influencer and creator marketing can no longer function as a standalone activity. Instead, it needs to be integrated with broader media and performance strategies. He said the company is developing technology that allows brands to manage creators, media deployment and campaign measurement within a single structured framework.
Key Capability Areas
First-Party Data Collaboration
Helping brands activate their own consumer data in secure, privacy-compliant environments, reducing dependence on third-party cookies while improving targeting and measurement.
OEM-Driven Connected TV Integrations
Enabling programmatic access to premium CTV inventory through partnerships with original equipment manufacturers (OEMs), combining large-screen reach with digital-style targeting and analytics.
Proprietary Demand-Side Platform (DSP)
Providing a unified platform for both brand and performance campaigns with direct supply integrations, cross-channel activation and real-time optimisation.
Influencer Technology – Social Tweebs
A platform focused on creator discovery, campaign management and performance tracking, led by Fauzan Abdul Rahim.
Ventes Avenues works with brands across industries such as e-commerce, fintech, gaming, consumer technology and digital services. The company said it will continue investing in technology development, analytics infrastructure and strategic partnerships across India, Southeast Asia and select international markets.
As the digital advertising landscape shifts toward privacy-first frameworks, the company said its objective is to bring together data, media and technology into an integrated system designed to deliver measurable marketing outcomes.