Bill Condon appointed Gracenote’s first Head of Advertising Sales
Most recently, Bill Condon served as Vice President of Enterprise Sales and Partnerships at Xumo
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Published: Jan 22, 2026 12:18 PM | 2 min read
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Nielsen’s Gracenote has appointed Bill Condon as its first Head of Advertising Sales. In the role, he will oversee revenue growth across Gracenote’s advertising business, with a focus on expanding adoption of its Content Connect CTV ad platform.
Condon brings over two decades of experience in digital advertising, covering both the demand and supply sides of ad tech. He most recently served as Vice President of Enterprise Sales and Partnerships at Xumo. His career also includes leadership roles at The Walt Disney Company, Tremor Video, Yahoo, AOL and PointRoll.
“This new role reflects the forward momentum of Gracenote’s advertising business — from our 2024 contextual targeting rollout and Content Connect launch to expanded reporting through partnership integrations,” said Ryan Moore, Chief Business Officer at Gracenote. “Bill’s experience building and monetizing CTV and FAST platforms makes him the ideal leader to drive Content Connect’s commercial growth as content intelligence becomes increasingly essential to CTV advertising.”
“CTV advertising has reached an inflection point where scale and signal quality must advance together,” said Condon. “Across ad buying and selling, there is a growing interest in harmonizing content-level signals with audience-based approaches, yet visibility into the programming ads run in hasn’t kept pace. I’m excited to join Gracenote as we bring context into CTV transactions and make it actionable at the show level.”
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