Custom Mix Modeling solution will help FMCG advertisers measure sales ROIs of individual digital publishers using the same method as for TV and Print

exchange4media Staff Jul 8, 2019 2:48 PM

Nielsen Digital Ad Ratings provides independent view of key digital video platforms’ audience

exchange4media Staff Jun 3, 2019 5:20 PM

The platform will now offer third-party measurable and result-oriented campaigns to advertisers

exchange4media Staff Apr 29, 2019 6:27 PM

He will report directly to Craig Nielsen, Vice President, APAC, McAfee

exchange4media Staff Apr 18, 2019 12:52 PM

Nielsen research shows these passengers spend about 1 hour 40 minutes at the airport & a significant time is spent looking at ads

exchange4media Staff Apr 1, 2019 5:28 PM

Basu, President South Asia, Nielsen Holdings said for India’s growing retail industry, marketers need to adopt holistic, robust and agile solutions to tap into growing consumer demand

Beryl Menezes Mar 19, 2019 8:28 AM

The second edition of ISA CEO Conference will be held today at ITC Maratha, Mumbai

exchange4media Staff Mar 16, 2019 8:46 AM

The second edition of ISA CEO Conference is scheduled to take place on March 18 at the ITC Maratha in Mumbai

exchange4media Staff Mar 15, 2019 8:43 AM

The event will be held on March 18 and will see industry experts from P&G, Google, Facebook, LinkedIn, GroupM, Star India, Aditya Birla Group among others address the panel discussion

exchange4media Staff Mar 14, 2019 8:44 AM

Survey conducted by Nielsen covers 1,267 housewives in various cities

exchange4media Staff Jan 3, 2019 5:34 PM

The Indian Readership Survey is being carried out by Nielsen India, and if the interviewee wishes to verify, they can ask the Nielsen surveyor for an identity card

exchange4media Staff Dec 3, 2018 2:13 PM

With the elections nearing, President of Dailyhunt says the voice & opinion of local language Internet users motivated Dailyhunt to come up with 'Trust of the Nation' survey

Apeksha Mishra Nov 5, 2018 9:18 AM

According to the report, mobile will influence two in three apparel purchases, amounting to a $66 billion opportunity for brands, half of which will be driven by Facebook.

exchange4media Staff Jul 31, 2018 6:34 PM

President - South Asia, The Nielsen Company, had some rather positive forecasts for India while delivering the State of the Union at the launch of the BW Businessworld Marketing Whitebook

exchange4media Staff Jul 23, 2018 8:57 AM

The reports are authored by KPMG in India, based on primary research and insights based on the survey conducted by Nielsen for various industry verticals

exchange4media Staff Jul 10, 2018 8:51 AM

Abraham Thomas, CEO of Radio City, and L V Krishnan, CEO, TAM Media Research, talk to exchange4media about a recent Nielsen report on radio

Dolly Mahayan May 24, 2018 9:50 AM

Facebook announced the release of its “Zero Friction Future” program with multiple industry research whitepapers complied by KPMG. The whitepapers are based on primary research and insights survey conducted by Nielsen.

exchange4media Staff May 18, 2018 3:55 PM

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds

exchange4media Staff Apr 21, 2018 9:55 AM

A listener, on an average, spends 54 minutes a day on radio on weekdays, as well as weekends. They spend 108 minutes a day watching TV, 78 minutes on social networking sites and 55 minutes surfing internet, the report states.

exchange4media Staff Mar 21, 2018 8:57 AM

One of the drivers of this growth is the form of programmatic called the ‘programmatic guaranteed’.

Ruhail Amin Mar 9, 2018 7:45 AM