nielsen
The recent study, commissioned by Disney Star, presented some valuable insights into whether dubbed or original TV ads are more effective, and why
exchange4media Staff Jun 9, 2022 5:51 PM
The report has also revealed a digital dominance in how dollars are being spent
exchange4media Staff Apr 12, 2022 4:38 PM
Demographic data from multiple data providers is expected to power up the Nielsen Identity System
exchange4media Staff Mar 31, 2022 1:36 PM
The Nielsen Board voted unanimously to support the acquisition proposal, following a comprehensive review of the proposal
exchange4media Staff Mar 29, 2022 7:12 PM
The system will be available in 15 markets, including India
exchange4media Staff Dec 11, 2021 7:56 AM
He has previously held senior positions at The Walt Disney Company, Turner, PricewaterhouseCoopers
exchange4media Staff Oct 14, 2021 7:15 PM
In his last role at Nielsen Media, he was in charge of IRS, the Print currency in India
exchange4media Staff Jul 5, 2021 12:31 PM
Data says that TV witnessed a 73% increase in mythological content along with comedy, which was up by 36% on Hindi GECs
exchange4media Staff May 25, 2021 9:21 AM
Unveils Act Now, a special film to drive the importance of urgency and immediacy in addressing the rising mental health crisis and in efforts to normalise conversations on the issue
exchange4media Staff Dec 11, 2020 2:10 PM
Nielsen India is the ‘Knowledge Partner’ for the report that was conducted to understand the overall social media usage, consumption and online behaviour
exchange4media Staff Nov 10, 2020 11:33 AM
As per the report, OTT has witnessed a 32% increase in user base for the IPL week over the previous week, primarily driven by massive gains seen in Disney+Hotstar
exchange4media Staff Oct 1, 2020 2:48 PM
Today, a virtual panel of industry experts will share insights on how brands and marketers treat audio as part of their media strategy
exchange4media Staff Sep 25, 2020 7:53 AM
The dataset covers critical elements from marketing campaigns including brands, pricing, promotions and media platforms
exchange4media Staff Sep 18, 2020 1:37 PM
As per the 11th edition of the BARC India and Nielsen Media report, viewership for movies in the last four weeks has also impacted GEC numbers, especially in Bangla, Marathi, Kannada & Malayalam
exchange4media Staff Aug 28, 2020 8:30 AM
Independence Day event records 4.6 billion viewing minutes
exchange4media Staff Aug 27, 2020 7:06 PM
As per the report, in Week 33, total TV recorded 1.08 trillion viewing minutes, 22% higher than the pre-COVID levels
exchange4media Staff Aug 27, 2020 6:09 PM
As per the Nielsen Q2 2020 FMCG report, there was a significant drop in sales of premium segments across the category baskets in April-May while mass or popular offerings gained salience
exchange4media Staff Jul 31, 2020 10:21 AM
Talkwalker & Nielsen Social will focus on creating listening and analytical solutions to uncover audience, consumer and industry insights
exchange4media Staff Jul 23, 2020 2:11 PM
The fourth edition of 'COVID-19 Evolving Consumer Trends' says that FMGC industry in India exhibited signs of rebound in June to pre-COVID levels
exchange4media Staff Jul 17, 2020 3:17 PM
