As per the report, OTT has witnessed a 32% increase in user base for the IPL week over the previous week, primarily driven by massive gains seen in Disney+Hotstar

exchange4media Staff Oct 1, 2020 2:48 PM

Today, a virtual panel of industry experts will share insights on how brands and marketers treat audio as part of their media strategy 

exchange4media Staff Sep 25, 2020 7:53 AM

The dataset covers critical elements from marketing campaigns including brands, pricing, promotions and media platforms

exchange4media Staff Sep 18, 2020 1:37 PM

As per the 11th edition of the BARC India and Nielsen Media report, viewership for movies in the last four weeks has also impacted GEC numbers, especially in Bangla, Marathi, Kannada & Malayalam

exchange4media Staff Aug 28, 2020 8:30 AM

Independence Day event records 4.6 billion viewing minutes

exchange4media Staff Aug 27, 2020 7:06 PM

As per the report, in Week 33, total TV recorded 1.08 trillion viewing minutes, 22% higher than the pre-COVID levels

exchange4media Staff Aug 27, 2020 6:09 PM

As per the Nielsen Q2 2020 FMCG report, there was a significant drop in sales of premium segments across the category baskets in April-May while mass or popular offerings gained salience

exchange4media Staff Jul 31, 2020 10:21 AM

Talkwalker & Nielsen Social will focus on creating listening and analytical solutions to uncover audience, consumer and industry insights

exchange4media Staff Jul 23, 2020 2:11 PM

The fourth edition of 'COVID-19 Evolving Consumer Trends' says that FMGC industry in India exhibited signs of rebound in June to pre-COVID levels

exchange4media Staff Jul 17, 2020 3:17 PM

As per 10th edition of the BARC India - Nielsen report, in week 26 the total TV viewership for H1 2020 is 9% higher than the previous year

exchange4media Staff Jul 9, 2020 6:57 PM

As per the report, Hindustan Unilever, Reckitt Benckiser and Government of India are among the top ten advertisers of this week

exchange4media Staff May 15, 2020 8:20 AM

As per the report, total TV viewership grew by 24% in week 18, recording 1.10 trillion viewing minutes

exchange4media Staff May 14, 2020 7:08 PM

As per the seventh edition of the report, the count of brands advertising on TV grew by 10% whereas advertiser count increased by 9%

exchange4media Staff May 8, 2020 8:31 AM

The report showed that the total TV viewership in India grew over the Pre-COVID period by 29%

exchange4media Staff May 7, 2020 6:07 PM

As per the report, advertising volume was largely stable in week 16. It dropped merely by 1% as compared to week 15

exchange4media Staff May 1, 2020 8:54 AM

During a video conference on the launch of the sixth edition of the BARC- Nielsen report, the BARC India CEO said some of TRAI’s recommendations do not fit into a rating system’s area of functioning

exchange4media Staff May 1, 2020 8:18 AM

As per the report, total TV viewing minutes dropped by 6% and stood at 1.16 trillion viewing minutes in week 16

exchange4media Staff Apr 30, 2020 6:56 PM

Industry bigwigs say news channels will sustain the surge in viewership for the next few quarters with consistency in quality content being the key

Tasmayee Laha Roy Apr 27, 2020 8:14 AM

The drop in FCT has been the least for the news genre, although this category has seen a fall of 16% in the same time span

Sonam Saini Apr 24, 2020 9:18 AM

As per the report, 15+ and males are driving the growth in premium homes, contributing 51% and 56% respectively in week 15

exchange4media Staff Apr 24, 2020 8:38 AM