nielsen
Marketers and brand leaders are unanimous that TV measurement needs to go beyond traditional reach, frequency metrics by combining cross-media audience measurement with richer content intelligence
Shantanu David Jul 3, 2026 8:57 AM
The solution integrates BARC’s linear television data with Nielsen’s digital measurement capabilities across connected TV, mobile and desktop
e4m Staff Mar 24, 2026 1:14 PM
As cross-screen metrics promise clarity, the real impact may lie in how budgets are justified, priced and redistributed, say industry players
Anuja Jain Mar 23, 2026 9:22 AM
JioHotstar becomes the first PGC platform to avail this pathbreaking solution starting with ICC Men’s T20 World Cup India & Sri Lanka 2026
e4m Staff Mar 9, 2026 10:22 AM
Most recently, Bill Condon served as Vice President of Enterprise Sales and Partnerships at Xumo
e4m Staff Jan 22, 2026 12:18 PM
Anil Goel, Global CTO of Nielsen, talks about how AI is compressing decades of technological change into months and reshaping business fundamentals
Anuja Jain Jan 17, 2026 8:40 AM
Matty Lin joins the business from TikTok/Bytedance, where he most recently served as General Manager of Global Business Solutions for Southeast Asia and South Korea
e4m Staff Jan 14, 2026 12:49 PM
According to a Nielsen report, Paramount posted the largest month-on-month share increase of the year, while Netflix and NBCUniversal saw strong gains driven by sports, franchise content
e4m Staff Dec 25, 2025 1:51 PM
Lars Nielsen, the current Managing Director, will relocate to Munich, Germany to assume a new role
The study spanning five leading brands revealed insights into how audiences engage with ads during live sports across Linear TV (LTV), Connect TV (CTV) and Mobile
e4m Staff Nov 25, 2025 3:34 PM
Sacha Weinberg recently led brand strategy for Amazon Prime Video, with prior marketing strategy experience at Starbucks, Nike, Mattel, and Disney
e4m Staff Oct 1, 2025 10:18 AM
Nielsen recently became the first accredited national TV audience measurement provider for this approach in the US, winning recognition from industry and government bodies
As of September 1, Nielsen’s Press Policy outlines that all press claims by broadcasters, networks and streamers should be based on Big Data + Panel
In this edition of TechTalk, Anil Goel, Global Chief Technology Officer at Nielsen talks about audience measurement has evolved from a passive exercise to an active intelligence function
Shantanu David Jul 30, 2025 9:20 AM
Nielsen will continue to leverage Inscape’s Automatic Content Recognition data from more than 24 million Smart TVs
e4m Staff Jun 4, 2025 11:34 AM
Phanimohan Kalagara, Global CTO of Gracenote, speaks on leveraging AI-driven metadata to revolutionize media discovery, contextual advertising, and global content personalization
Shantanu David Apr 21, 2025 8:47 AM
According to Nielsen’s 2025 global media planning report, there is a need to find the right mix of traditional and emerging digital media channels in media plans
e4m Staff Mar 19, 2025 1:34 PM
With IPL’s digital reach hitting 550-600 million in 2024, the partnership between JioHotstar and Nielsen is promising to provide brands with unprecedented transparency and actionable insights
Shantanu David and Chehneet Kaur Mar 17, 2025 9:14 AM
JioStar’s Ishan Chatterjee along with Nielsen’s Arnaud Frade and Hemant Kewalya, share their insights on how this partnership will reshape digital ad measurement and accountability
Aditi Gupta Feb 17, 2025 9:24 AM
The partnership includes measurement for all Paramount platforms: national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV
e4m Staff Feb 4, 2025 11:17 AM
This makes Nielsen the first accredited national TV audience measurement provider for Big Data + Panel
e4m Staff Jan 23, 2025 3:10 PM
Joe Ellis has held several pivotal leadership roles during his 25-year career at NielsenIQ
e4m Staff Dec 19, 2024 1:36 PM
MRC has renewed accreditation for Nielsen’s national panel measurement
Arun Srinivas, Director and Head (India), Ads Business, Meta, talks about the need for FMCG brands to spend more on consumers' changing media habits in a digital-first world
Sohini Ganguly Jun 13, 2024 9:02 AM
The analysis, for March 2023, encompassed 32 Hindi TV news brands available on respective mobile applications, YouTube channels and websites
exchange4media Staff Jun 2, 2023 9:16 AM
DCR data will enable media publishers and agencies to understand digital content consumption and engagement
exchange4media Staff May 22, 2023 3:58 PM
Jha stepped down as the Managing Director of Nielsen India in April
exchange4media Staff May 22, 2023 8:21 AM
David Kenny, CEO & Chairman of Nielsen, was speaking to Rahul Kanwal, News Director, India Today, and Aaj Tak, India Today Group at the World Economic Forum in Davos
exchange4media Staff Jan 18, 2023 11:10 AM
Dolly Jha, MD, Nielsen Media-India, and Prithvi Raj, Director - Strategic Media Client Leader, Nielsen India, spoke at the e4m Screenage Conference 2022 on the prospects of 5G in the Indian market
exchange4media Staff Nov 23, 2022 8:17 AM
Mann will report to Abhinav Maheshwari, Vice President, Marketing Effectiveness, APAC
exchange4media Staff Sep 30, 2022 12:10 PM
Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans
exchange4media Staff Jul 13, 2022 4:21 PM
The recent study, commissioned by Disney Star, presented some valuable insights into whether dubbed or original TV ads are more effective, and why
exchange4media Staff Jun 9, 2022 5:51 PM
The report has also revealed a digital dominance in how dollars are being spent
exchange4media Staff Apr 12, 2022 4:38 PM
Demographic data from multiple data providers is expected to power up the Nielsen Identity System
exchange4media Staff Mar 31, 2022 1:36 PM
The Nielsen Board voted unanimously to support the acquisition proposal, following a comprehensive review of the proposal
exchange4media Staff Mar 29, 2022 7:12 PM
The system will be available in 15 markets, including India
exchange4media Staff Dec 11, 2021 7:56 AM
He has previously held senior positions at The Walt Disney Company, Turner, PricewaterhouseCoopers
exchange4media Staff Oct 14, 2021 7:15 PM
In his last role at Nielsen Media, he was in charge of IRS, the Print currency in India
exchange4media Staff Jul 5, 2021 12:31 PM
Data says that TV witnessed a 73% increase in mythological content along with comedy, which was up by 36% on Hindi GECs
exchange4media Staff May 25, 2021 9:21 AM
Unveils Act Now, a special film to drive the importance of urgency and immediacy in addressing the rising mental health crisis and in efforts to normalise conversations on the issue
exchange4media Staff Dec 11, 2020 2:10 PM
Nielsen India is the ‘Knowledge Partner’ for the report that was conducted to understand the overall social media usage, consumption and online behaviour
exchange4media Staff Nov 10, 2020 11:33 AM
As per the report, OTT has witnessed a 32% increase in user base for the IPL week over the previous week, primarily driven by massive gains seen in Disney+Hotstar
exchange4media Staff Oct 1, 2020 2:48 PM
Today, a virtual panel of industry experts will share insights on how brands and marketers treat audio as part of their media strategy
exchange4media Staff Sep 25, 2020 7:53 AM
The dataset covers critical elements from marketing campaigns including brands, pricing, promotions and media platforms
exchange4media Staff Sep 18, 2020 1:37 PM
As per the 11th edition of the BARC India and Nielsen Media report, viewership for movies in the last four weeks has also impacted GEC numbers, especially in Bangla, Marathi, Kannada & Malayalam
exchange4media Staff Aug 28, 2020 8:30 AM