As per the report, the Time Spent on smartphones in Week 1 of Covid disruption has increased by 1.5 hours

exchange4media Staff Mar 27, 2020 11:18 AM

The data on COVID-19 pandemic consumer patterns was presented by Prasun Basu, South Asia President, Nielsen Global Connect & Sameer Shukla, West Market Leader, Nielsen Global Connect, South Asia

Noel Dsouza Mar 27, 2020 8:33 AM

According to Nielsen's Quarterly FMCG Snapshot report, last quarter of 2019 saw the FMCG industry grow at 6.6% indicating an arrest as against the sharp slowdown witnessed in the previous quarters

exchange4media Staff Jan 21, 2020 3:39 PM

The company expects FMCG e-commerce sales to grow at 44% CAGR to $4-bn by 2022, as per insights from E-Trak Index. The e-commerce channel contributes to 2% of the current FMCG market

exchange4media Staff Dec 4, 2019 5:23 PM

Nidhi Srivastava, BASES Lead, Nielsen South Asia, shares insights on innovations within the FMCG sector, the idea behind Top Breakthrough Innovations Awards for India, and more

Shikha Paliwal Nov 20, 2019 8:49 AM

The awards celebrate recent product innovations across various categories in the FMCG sector in India

exchange4media Staff Nov 19, 2019 6:32 PM

Media Research Users Council’s contract with Nielsen India has concluded with the release of final quarter of Indian Readership Survey 2019 data

exchange4media Staff Nov 15, 2019 2:26 PM

Taboola & Nielsen have released the 'Moment of Next' study which explores consumer attentiveness and emotional response to different digital content experiences

exchange4media Staff Oct 18, 2019 4:38 PM

The study explores consumer attentiveness and emotional response to different content experiences online

exchange4media Staff Oct 18, 2019 1:54 PM

According to Nielsen Q3 July-September’19 FMCG Growth Report, the sector clocked a value growth of 7.3% in Q3’19, down from 16.2% in Q3’18

Noel Dsouza Oct 18, 2019 8:59 AM

Xaxis has partnered with Nielsen to apply the Digital Ad Ratings measurement across Xaxis View, Xaxis Video Premium and Xaxis Audio

exchange4media Staff Sep 24, 2019 12:44 PM

1,274 passengers were surveyed as part of the study that provides insights into traveller demographics, lifestyle, behaviour and ad effectiveness

exchange4media Staff Sep 16, 2019 12:41 PM

At the Businessworld Marketing Whitebook Summit, Prasun Basu, President, South Asia, Nielsen, spoke about the 'State Of Union'

exchange4media Staff Aug 30, 2019 8:37 AM

Custom Mix Modeling solution will help FMCG advertisers measure sales ROIs of individual digital publishers using the same method as for TV and Print

exchange4media Staff Jul 8, 2019 2:48 PM

Nielsen Digital Ad Ratings provides independent view of key digital video platforms’ audience

exchange4media Staff Jun 3, 2019 5:20 PM

The platform will now offer third-party measurable and result-oriented campaigns to advertisers

exchange4media Staff Apr 29, 2019 6:27 PM

He will report directly to Craig Nielsen, Vice President, APAC, McAfee

exchange4media Staff Apr 18, 2019 12:52 PM

Nielsen research shows these passengers spend about 1 hour 40 minutes at the airport & a significant time is spent looking at ads

exchange4media Staff Apr 1, 2019 5:28 PM

Basu, President South Asia, Nielsen Holdings said for India’s growing retail industry, marketers need to adopt holistic, robust and agile solutions to tap into growing consumer demand

Beryl Menezes Mar 19, 2019 8:28 AM

The second edition of ISA CEO Conference will be held today at ITC Maratha, Mumbai

exchange4media Staff Mar 16, 2019 8:46 AM