nielsen
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The recent study, commissioned by Disney Star, presented some valuable insights into whether dubbed or original TV ads are more effective, and why

exchange4media Staff Jun 9, 2022 5:51 PM

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Demographic data from multiple data providers is expected to power up the Nielsen Identity System

exchange4media Staff Mar 31, 2022 1:36 PM

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The Nielsen Board voted unanimously to support the acquisition proposal, following a comprehensive review of the proposal

exchange4media Staff Mar 29, 2022 7:12 PM

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He has previously held senior positions at The Walt Disney Company, Turner, PricewaterhouseCoopers

exchange4media Staff Oct 14, 2021 7:15 PM

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In his last role at Nielsen Media, he was in charge of IRS, the Print currency in India

exchange4media Staff Jul 5, 2021 12:31 PM

Mythology?blur=25

Data says that TV witnessed a 73% increase in mythological content along with comedy, which was up by 36% on Hindi GECs

exchange4media Staff May 25, 2021 9:21 AM

ActNow?blur=25

Unveils Act Now, a special film to drive the importance of urgency and immediacy in addressing the rising mental health crisis and in efforts to normalise conversations on the issue

exchange4media Staff Dec 11, 2020 2:10 PM

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Nielsen India is the ‘Knowledge Partner’ for the report that was conducted to understand the overall social media usage, consumption and online behaviour

exchange4media Staff Nov 10, 2020 11:33 AM

Ipl 2020?blur=25

As per the report, OTT has witnessed a 32% increase in user base for the IPL week over the previous week, primarily driven by massive gains seen in Disney+Hotstar

exchange4media Staff Oct 1, 2020 2:48 PM

e4m webinar?blur=25

Today, a virtual panel of industry experts will share insights on how brands and marketers treat audio as part of their media strategy 

exchange4media Staff Sep 25, 2020 7:53 AM

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The dataset covers critical elements from marketing campaigns including brands, pricing, promotions and media platforms

exchange4media Staff Sep 18, 2020 1:37 PM

GECs?blur=25

As per the 11th edition of the BARC India and Nielsen Media report, viewership for movies in the last four weeks has also impacted GEC numbers, especially in Bangla, Marathi, Kannada & Malayalam

exchange4media Staff Aug 28, 2020 8:30 AM

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As per the report, in Week 33, total TV recorded 1.08 trillion viewing minutes, 22% higher than the pre-COVID levels

exchange4media Staff Aug 27, 2020 6:09 PM

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As per the Nielsen Q2 2020 FMCG report, there was a significant drop in sales of premium segments across the category baskets in April-May while mass or popular offerings gained salience

exchange4media Staff Jul 31, 2020 10:21 AM

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Talkwalker & Nielsen Social will focus on creating listening and analytical solutions to uncover audience, consumer and industry insights

exchange4media Staff Jul 23, 2020 2:11 PM

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The fourth edition of 'COVID-19 Evolving Consumer Trends' says that FMGC industry in India exhibited signs of rebound in June to pre-COVID levels

exchange4media Staff Jul 17, 2020 3:17 PM