As per the Nielsen Q2 2020 FMCG report, there was a significant drop in sales of premium segments across the category baskets in April-May while mass or popular offerings gained salience

exchange4media Staff Jul 31, 2020 10:21 AM

Talkwalker & Nielsen Social will focus on creating listening and analytical solutions to uncover audience, consumer and industry insights

exchange4media Staff Jul 23, 2020 2:11 PM

The fourth edition of 'COVID-19 Evolving Consumer Trends' says that FMGC industry in India exhibited signs of rebound in June to pre-COVID levels

exchange4media Staff Jul 17, 2020 3:17 PM

As per 10th edition of the BARC India - Nielsen report, in week 26 the total TV viewership for H1 2020 is 9% higher than the previous year

exchange4media Staff Jul 9, 2020 6:57 PM

As per the report, Hindustan Unilever, Reckitt Benckiser and Government of India are among the top ten advertisers of this week

exchange4media Staff May 15, 2020 8:20 AM

As per the report, total TV viewership grew by 24% in week 18, recording 1.10 trillion viewing minutes

exchange4media Staff May 14, 2020 7:08 PM

As per the seventh edition of the report, the count of brands advertising on TV grew by 10% whereas advertiser count increased by 9%

exchange4media Staff May 8, 2020 8:31 AM

The report showed that the total TV viewership in India grew over the Pre-COVID period by 29%

exchange4media Staff May 7, 2020 6:07 PM

As per the report, advertising volume was largely stable in week 16. It dropped merely by 1% as compared to week 15

exchange4media Staff May 1, 2020 8:54 AM

During a video conference on the launch of the sixth edition of the BARC- Nielsen report, the BARC India CEO said some of TRAI’s recommendations do not fit into a rating system’s area of functioning

exchange4media Staff May 1, 2020 8:18 AM

As per the report, total TV viewing minutes dropped by 6% and stood at 1.16 trillion viewing minutes in week 16

exchange4media Staff Apr 30, 2020 6:56 PM

Industry bigwigs say news channels will sustain the surge in viewership for the next few quarters with consistency in quality content being the key

Tasmayee Laha Roy Apr 27, 2020 8:14 AM

The drop in FCT has been the least for the news genre, although this category has seen a fall of 16% in the same time span

Sonam Saini Apr 24, 2020 9:18 AM

As per the report, 15+ and males are driving the growth in premium homes, contributing 51% and 56% respectively in week 15

exchange4media Staff Apr 24, 2020 8:38 AM

According to the report, the total number of advertisers has increased from 1017 in week 14 to 1021 in week 15

exchange4media Staff Apr 23, 2020 1:21 PM

As per the fourth edition of the BARC-Nielsen report, 72% of advertisers have continued to remain active in the COVID-19 period

exchange4media Staff Apr 21, 2020 9:29 AM

TV consumption grew by 38% from the pre-COVID period, and Hindi GEC attained an all-time high viewership of 4 billion since 2015 in HSM Urban

exchange4media Staff Apr 16, 2020 5:33 PM

As per the report, the total TV consumption increased by 38% at all India level in week 14

exchange4media Staff Apr 16, 2020 4:52 PM

Although the BARC-Nielsen report states a growth of 5% in ad volumes for the entire movie genre, experts say the ad rates are at an all-time low

Sonam Saini Apr 16, 2020 9:12 AM

Taboola's 'Moments of Next' report in partnership with Nielsen also reveals that 4x more people trust advertisements on news sites compared to ads on social media websites

exchange4media Staff Apr 15, 2020 5:52 PM