Sacha Weinberg appointed as Head of Global Brand Marketing at Nielsen

Sacha Weinberg recently led brand strategy for Amazon Prime Video, with prior marketing strategy experience at Starbucks, Nike, Mattel, and Disney

by e4m Staff
Published: Oct 1, 2025 10:18 AM | 2 min read

Sacha Weinberg has been appointed as Senior Vice President of Brand Marketing and Strategy at Nielsen, where she will lead the company's global brand marketing efforts.
In her role, Weinberg will oversee Nielsen's content, social media, web, brand design, and events teams, reporting to Chief Communications and Brand Marketing Officer Carole Robinson.
Weinberg has extensive experience in brand strategy, having previously worked with major companies such as Amazon's Prime Video, Starbucks, Nike, Mattel, and Walt Disney Home Entertainment.
Nielsen aims to enhance its brand narrative and growth through innovative strategies, leveraging its extensive data capabilities in audience measurement.

Nielsen has announced that Sacha Weinberg has joined the company as SVP, Brand Marketing and Strategy. In this role, Sacha will lead Nielsen’s global brand marketing strategy, working closely with leaders across the organization to steward Nielsen’s brand identity and drive growth through creative product rollouts, utilizing Nielsen’s best-in-class data to drive a cohesive content strategy.

Sacha will oversee Nielsen’s content, social and web, brand design and events teams and will report to Carole Robinson, Nielsen’s Chief Communications and Brand Marketing Officer.

“Nielsen works tirelessly to deliver the best data, so that our clients can tell their story. We’re thrilled to have Sacha help us tell our own story. It’s one built on innovation, technology and an enduring love for TV, movies, sports and audio,” said Carole Robinson, Nielsen’s Chief Communications and Brand Marketing Officer. “Sacha has a proven track record of forging successful brand strategies for the most respected companies in the world. She’s joining us at the perfect time, as we’ve built momentum around our next generation of products for TV, sports and live streaming.”

Sacha brings a wealth of experience leading brand strategy for major global brands in the technology, entertainment, and retail industries. She most recently drove global brand marketing and creative strategy for Prime Video’s business, where she played a key role in accelerating increased customer acquisition, retention and loyalty. She drove innovation across TV, movies, and live sports. Prior to Amazon, Sacha led Marketing, Strategy, and Product Innovation for both Starbucks’ digital app and their retail & beverage strategy. She has also held senior brand marketing roles at Nike, Mattel, and Walt Disney Home Entertainment.

“Nielsen’s legacy in audience measurement is unparalleled, and this is an exciting moment to tell its story in fresh, meaningful ways. I deeply admire Nielsen’s commitment to pushing the boundaries of innovation – from advancing streaming and cross-platform measurement to unlocking powerful outcome insights for its clients. I’m eager to partner with this talented team to create dynamic, future-focused strategies that reflect the power of Nielsen’s data and the impact it has on the media industry every day,” said Sacha Weinberg, SVP, Brand Marketing and Strategy at Nielsen.

Nielsen continues to lead the industry in audience measurement, delivering over 100 terabytes of data to clients every day. This announcement comes on the heels of a number of innovations this year.