IPL 13 garners 60.6 bn viewing mins across 7 matches & 21 channels: BARC-Nielsen

As per the report, OTT has witnessed a 32% increase in user base for the IPL week over the previous week, primarily driven by massive gains seen in Disney+Hotstar

e4m by exchange4media Staff
Updated: Oct 1, 2020 2:51 PM
Ipl 2020

The Indian Premier League 2020 is being played even amidst the global pandemic. As per the BARC-Nielsen Edition 12 – IPL 2020 report, which focuses on television viewership and smartphone trends for the first week of IPL-13, 269 million viewers watched IPL in its opening week. In the opening week, a 15% growth was witnessed in viewing minutes as compared to 2019. 

Whereas, the tournament registered  60.6 billion viewing minutes across seven matches and 21 channels (Higher viewership despite one less match & fewer channels vs 2019).

The report also reveals that IPL 2020 opening match performance (1st match played on 19 September) between Mumbai Indians versus Chennai Super Kings garnered a viewership of 52 million impressions that is 29% higher than that in 2019 and watched by 158 million viewers (21% > 2019). 

The matches 2 to 7 continued to garner more than 34 million impressions, viewed by over 100 million viewers match on match.  

Not only the viewership but also the advertising volume has also seen a spike. As per the data, the total advertising volume for IPL 2020 opening week is 15% higher than 2019 opening week. The growth has been witnessed in ad volumes across all the matches.

Meanwhile, smartphone usage has also witnessed an increase. The usage is 8% up compared and video streaming has spiked by 13% compared to recent weeks. As per the report, massive gains are seen in the audience base for Hotstar, Sports Apps and Fantasy Sports. 

The overall user base saw an increase of 32% in the OTT apps, 99% increase on Hostar +Disney, 92% in Sports apps and 80% in fantasy. 

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