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Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that brands will not spend on other properties now

Sonam Saini Dec 4, 2020 9:01 AM

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As per industry experts, the official broadcaster has increased the ad rates by 15-20%

Sonam Saini Nov 3, 2020 8:56 AM

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As per the TAM adex report, the number of advertisers and brands grew by 13% and 6% respectively in IPL 13 compared to IPL 12 for the same period

exchange4media Staff Nov 2, 2020 8:40 AM

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As per the BARC data, IPL 13 registered 7.0 billion viewing minutes for 41 matches as compared to 5.5 billion viewing minutes of IPL 12's 44 matches

exchange4media Staff Oct 30, 2020 4:14 PM

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Oppo Reno4 Pro was the top exclusive brand on both Hindi and English language Sports channels in the first 34 matches of IPL 2013 according to TAM data

exchange4media Staff Oct 27, 2020 9:08 AM

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As per BARC data, the first 32 matches of IPL 2020 have been watched by 361 million people, registering 233.9 billion viewing minutes in the first four weeks of the tournament

Sonam Saini Oct 23, 2020 8:49 AM

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The newly appointed Head of Star Sports in an exclusive interview with e4m talks about the challenges of delivering a bigger and better IPL despite COVID led constraints

Naziya Alvi Rahman Oct 15, 2020 8:40 AM

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The report for the first 25 matches of IPL 13 reveals avg ad volumes grew by 8% this season with 30 new categories; Oppo India leads in top 10 advertisers

exchange4media Staff Oct 15, 2020 8:16 AM

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As per the report, OTT has witnessed a 32% increase in user base for the IPL week over the previous week, primarily driven by massive gains seen in Disney+Hotstar

exchange4media Staff Oct 1, 2020 2:48 PM

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The number of advertisers and brands in IPL 13 has increased by 23% and 14% respectively when compared to the previous season

exchange4media Staff Sep 28, 2020 2:07 PM

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The fan banter around Season 13 of the VIVO IPL has inspired #KhelBolega campaign, launched by Star Sports along with BCCI

exchange4media Staff Mar 11, 2020 6:42 PM