With a surge in usage, OTT platforms have become a very powerful source for advertisers to reach and engage new audiences. But how can brands measure the results?

exchange4media Staff Nov 2, 2020 6:41 PM

The company’s domestic subscription revenue grew 2.3% on a like-to-like basis whereas advertising revenue declined by 26.3% YoY

exchange4media Staff Nov 2, 2020 6:31 PM

The new committee includes names like Raghav Bahl, Sonia Singh, Jayant Mammen Mathew and Prakash Dubey among others

exchange4media Staff Nov 2, 2020 5:48 PM

#SpreadingKindness campaign very beautifully narrates the message of how ‘kindness resides in all of us, we just have to find it for others’

exchange4media Staff Nov 2, 2020 4:57 PM

Campaign appeals to Indians to pledge their support for home-grown apps

exchange4media Staff Nov 2, 2020 4:06 PM

The song is part of ‘9XM Indiefest with SpotlampE Originals’ initiative by 9XM and SpotlampE

exchange4media Staff Nov 2, 2020 3:25 PM

The digital campaign revolves around the brand’s anthem for the DGRP, #FaidaFixHai, and focuses on various features of the new plan

exchange4media Staff Nov 2, 2020 3:23 PM

Announces the launch of ‘Majaa Bharatha- Season 4’ and ‘Hoo Male’

exchange4media Staff Nov 2, 2020 3:17 PM

He will be responsible for ad-tech innovation, data-driven content creation, using AI/ML for insights in content & ad relevance, and seamless user experience

exchange4media Staff Nov 2, 2020 3:03 PM

Guest Column: Sonia Notani, Chief Marketing Officer, IndiaFirst Life Insurance Company Ltd., shares winning strategies for a brand to successfully function in the changed market

Sonia Notani Nov 2, 2020 2:54 PM

The show will be anchored and produced by Shilpa Rathnam, Entertainment Anchor, CNN-News18

exchange4media Staff Nov 2, 2020 2:44 PM

The line-up has been curated in partnership with CBS News

exchange4media Staff Nov 2, 2020 2:32 PM

Singh joined Republic Bharat in 2018, prior to which, he was with India News as its editor (national affairs)

exchange4media Staff Nov 2, 2020 1:58 PM

The campaign has been conceptualised and created by Leo Burnett India

exchange4media Staff Nov 2, 2020 1:55 PM

The channel roped in influencers and content creators – Saloni Gaur, Anubhav Bassi, Nidhi Narwal and Ansh Pandit for the campaign

exchange4media Staff Nov 2, 2020 1:03 PM

The TVC has been released pan India in 10 languages

exchange4media Staff Nov 2, 2020 12:56 PM

The consultancy will drive and manage the brand’s strategy both online and offline

exchange4media Staff Nov 2, 2020 12:38 PM

Based out of New Delhi, Chaudhry will handle key Bloomberg Media offerings in India including digital, TV, print and events

exchange4media Staff Nov 2, 2020 12:38 PM

Brands such as Toppr, Coinswitch, Oriflame, XClub by Infinix, Cartoon Network, Shopmatic have joined the clientele of the AI-driven influencer marketing platform

exchange4media Staff Nov 2, 2020 12:29 PM

The campaign has been conceptualised by Spring Marketing Capital and created by Equinox Films

exchange4media Staff Nov 2, 2020 11:46 AM