Wipro Consumer Care to acquire Philippines' S Brands Consumer Care

Wipro Consumer Care International (WCCI) today announced that it has signed a definitive agreement to acquire 100% shareholding of S Brands Consumer Care Inc. (S Brands), a Philippine personal care company.

This acquisition marks Wipro Consumer Care International's 16th strategic acquisition globally and its second in the Philippines, further strengthening its leadership position and growth platform across Southeast Asia.

S Brands is a Philippine personal care companies, with a portfolio of trusted, category-leading brands including KERATINplus, the country's No. 1 hair treatment brand; AlcoPlus, a leading hygiene brand; DeoPlus, a fast-growing leader in powder deodorants; Empress, an emerging hair care brand; and Fiona Cologne, a leading teens’ fragrance brand. Together, these brands enjoy strong consumer loyalty and leadership positions across key personal care categories.

Kumar Chander, CEO of Wipro Consumer Care & Lighting and Managing Director, Wipro Enterprises said: “This acquisition is an important milestone in our journey to become one of Southeast Asia's leading personal care companies. S Brands brings a portfolio of trusted, category-leading brands that complement our existing presence across the region and strengthens our position in key growth markets. As our 16th strategic acquisition, it reflects our long-term commitment to investing behind strong local brands and makes Philippines our 3rd  market outside of India with revenues exceeding INR 1000 crore plus."

Dick Sy Ong, Founder and President of S Brands, said: "S Brands is growing and we're ready to reach more people in more markets. Wipro has the track record and global reach to help make that happen. And with their proven R&D and innovation, we can give even more to our consumers. We found in Wipro a partner whose values match ours, a grounded leadership team and a culture of giving back to communities. We believe in the same thing."

Nagender Arya, President and COO, Wipro Consumer Care International said: "S Brands brings a portfolio of trusted brands with strong consumer connect and category leadership. Together with Splash, it further strengthens our presence in the Philippines and provides opportunities to accelerate growth, deepen market reach and build scale across our personal care business."

Anita B Zutshi, CFO, Wipro Enterprises said, "S Brands is a strong strategic fit for our portfolio, with leading market positions and attractive growth potential. This acquisition reflects our disciplined approach to capital allocation and our continued focus on investing in businesses that create long-term value and strengthen our presence in high-growth consumer markets."

With this acquisition, Wipro Consumer Care International further strengthens its personal care portfolio and deepens its presence across Southeast Asia. Operating in over 60 markets across Asia, the Middle East and Africa, the company continues to build a portfolio of market-leading consumer brands through a combination of organic growth and strategic acquisitions.