wipro-consumer-care

Wipro Consumer Care consolidates media mandate with Wavemaker

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Wavemaker is a WPP Media brand

e4m Staff Apr 1, 2026 1:37 PM

Wipro Consumer Care Initiates media agency review

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IPG is the incumbent agency

e4m Staff Feb 23, 2026 5:05 PM

Wipro Consumer Care & Lighting ropes in Anita Bhat Zutshi as CFO

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Previously, Anita served as the Global CFO for Unilever’s Ice Cream business

e4m Staff Feb 5, 2026 5:27 PM

Santoor: The soap that didn’t wash away its identity

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Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025

Chehneet Kaur and Soumya Gawri Jan 5, 2026 8:34 AM

Wipro Consumer Care releases TVC to launch new floor cleaner

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The film opens with a relatable scene of a woman cleaning her home, quickly taking a quirky turn as animated characters of ants, flies, and foul odors attempt to invade

e4m Staff Sep 8, 2025 5:09 PM

Kumar Chander appointed CEO & MD of Wipro Consumer Care & Lighting

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Vineet Agrawal to retire after 40 years

e4m Staff Jul 15, 2025 7:55 AM

Re-aligning marketing strategies for a brand-new world

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Guest Column: S Prasanna Rai, VP, Marketing, Wipro Consumer Care & Lighting, said that 2021 is about re-invention, so it's imperative for brands to remain agile & cater to ever-evolving consumer needs

S Prasanna Rai Apr 13, 2021 8:20 AM

e4m Martech Fridays: Panel to discuss metrics of measurement for digital transformation

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The session to be held today at 2.30 pm will see names like Ankit Oberoi, Abhishek Joshi, Santosh Iyer, Prasanna Rai, Bhagyashree S Navare, and Shradha Agarwal in attendance

exchange4media Staff Sep 25, 2020 8:19 AM