Wipro Consumer Care releases TVC to launch new floor cleaner

The film opens with a relatable scene of a woman cleaning her home, quickly taking a quirky turn as animated characters of ants, flies, and foul odors attempt to invade

by e4m Staff
Published: Sep 8, 2025 5:09 PM | 1 min read

wipro floor cleaner

MaxKleen Floor Cleaner, a brand from the house of Wipro Consumer Care and Lighting, has launched MaxKleen 2-in-1 Floor Cleaner. The product has been launched through a TVC.

The film opens with a relatable scene of a woman cleaning her home, quickly taking a quirky turn as animated characters of ants, flies, and foul odors attempt to invade. The insects mock traditional cleaners for never being effective against them—until MaxKleen 2-in-1 Floor Cleaner’s action kicks in. They recoil as soon as they come close to the cleaned surface and the home remains protected. With a playful tone and sharp visuals, the TVC reinforces the brand message: MaxKleen Floor Cleaner is not just a floor cleaner — it’s a line of defense.

Ushasis Saha, GM – Business Development, Wipro Consumer Care and Lighting, said, "Today’s consumers demand floor cleaners that deliver superior protection and effortless convenience. Wipro MaxKleen combines deep floor cleaning with effective insect repellence - offering complete care in one simple solution. At Wipro Consumer Care & Lighting, we create home care solutions that match modern lifestyles - blending convenience with powerful results. MaxKleen 2-in-1 Floor Cleaner can effectively disinfects floors as well as repels insects keeping homes safe and fresh.”